Seoul is home to numerous well-loved Korean fashion brands, from apparel to bags and eyewear. Don’t miss out on visiting them when you step foot in the city! These brands offer a diverse range of styles, from sleek and elegant designs to bold and statement pieces. Whichever style you have a preference for, you won’t be disappointed.

Korean Clothing Brands

1. ADERERROR

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Fashion meets functionality with ADERERROR’s stylish everyday wear. Characterised by their sleek, youthful silhouettes and iconic bright blue logo, the brand carries a wide range of apparel across different textures and colours. This includes hoodies and pullovers in vivid hues such as their signature cobalt blue. 

We especially love the zip-up leather jacket from their Spring/Summer 25 collection, which stands out thanks to its salmon pink hue, a contrast to leather products that typically come in black. 

Address: View the full list of outlets here
Website | Instagram

2. ADSB ANDERSSON BELL

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ANDERSSON BELL doesn’t disappoint with their eclecticism and attention to detail. Their style is contemporary, clean, and eye-catching all the same. Known for their gender-neutral silhouettes, the brand delivers a fusion of streetwear and high-end fashion that is not limited by gender norms. 

Some innovative designs include the Lace Corset Oversized T-Shirt, a black, lacey corset incorporated with a basic white shirt, as well as their punk-inspired collaboration with Zara. With a perfect blend of vintage and futuristic elements, ANDERSSON BELL has become a brand beloved for their range and versatility. 

Address: 42, Yunboseon-gil, Jongno-gu, Seoul, Korea
Opening hours: 12pm to 8pm (Tuesdays to Sundays) | Closed on Mondays
Website | Instagram

3. GLOWNY

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GLOWNY is committed to their vision of highlighting the individuality, glow, and beauty of customers. Inspired by the element of minimalism from the 90s, the brand prioritises modern elegance and comfort. Their pieces are decked in lace embroidery, frills, ribbons, and adorable prints, exuding a contrasting laid-back yet girlish appeal. Trendy and comfortable to wear, they offer a range of items from camisoles to jeans, baby tees, and shorts. GLOWNY is the brand to turn to if you’re all for timeless basics that tap on your sensual and feminine charms.

Itaewon
Address: 2F, Itaewon-ro 45-gil 7, Yongsan-gu, Seoul, Republic of Korea
Opening hours: 12pm to 8pm daily

Jamsil
Address: 1F, Lotte World Mall, Seoul, Republic of Korea
Opening hours: 10.30am to 10pm daily
Website | Instagram 

4. HYEIN SEO

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HYEIN SEO pioneers the avant-garde Korean fashion scene with their dystopian and recalcitrant style. Known for their convertible hoodies, bold cutouts, and innovative pattern-making, HYEIN SEO pushes the boundaries of fashion with their experimental draping and structural designs. Their pieces embody a dramatic yet nonchalant attitude and have been spotted on top celebrities like Bella Hadid and Rihanna.

Address: 15-3 Dosan-daero 25-gil, Gangnam District, Seoul, South Korea
Opening hours: 12pm to 8pm (Wednesdays to Sundays) | Closed on Mondays and Tuesdays
Website | Instagram 

5. IISE

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IISE’s collections feature a seamless marriage between traditional elements and modern sensibilities. The brand’s vision is inspired by their founders’ Korean heritage, a trait that has become their distinct and unique selling point. Their streetwear and techwear designs are minimalistic and follow a primarily dark palate. These pieces are simple yet meticulous, flaunting their eye for quality and details. 

Address: 234 Itaewon-ro (3rd floor), Seoul, Korea
Opening hours: 1pm to 8pm (Tuesdays to Sundays) | Closed on Mondays
Website | Instagram 

6. Juun J

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Juun J is characterised by their intrepid aesthetic and architectural approach to designs. Think avant-garde, oversized silhouettes, and a penchant for bold, experimental forms. Among their various collections, Juun.Jeans stands out with its deconstructed and futuristic pieces, reflecting the brand’s top-tier denim craftsmanship. The brand has also worked with famous K-pop idols such as BamBam from Got7 and Key from SHINee. 

Address: 23 Eonju-ro 164-gil, Gangnam District, Seoul, South Korea
Opening hours: 11am to 8pm daily
Website | Instagram

7. Kijun

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Translating to “standard” in Korean, Kijun is a womenswear label that hopes to redefine the traditional standards of beauty in the fashion scene. The brand adopts a cinematic approach to each collection, imagining them as distinct films with a unique concept. Inspired by the street style of the 80s and 90s in Seoul, Kijun’s items include minimalistic tops, casual shorts, and flared pants. The brand reinvents the conventional notion of female beauty through their understated yet elegant style.

Address: 2F, 19, Itaewon-ro 54-gil, Yongsan-gu, Seoul, Korea
Opening hours: 12pm to 8pm daily
Website | Instagram

8. MINJUKIM

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MINJUKIM brings a charming and dream-like quality to her designs, think a darker take on ballet core, with ribbons, tulle overlays and ruffles galore. The brand is built on artistic creativity, fairy-tale imagination, and refined craftsmanship. The fashion label has even worked with K-pop girl group ILLIT on their stage outfits. Some highlights include their V-Line Buckle Full Skirt in silver and mini dresses with exaggerated puff sleeves. 

Address: 10 Bukchon-ro 7-gil, Jongno District, Seoul, South Korea
Opening hours: 12pm to 6pm daily
Website | Instagram

9. OPEN YY

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Formerly known as TheOpen Product, OPEN YY is a streetwear brand that introduces contemporary feminine silhouettes with a rebellious flair. The brand seeks to refine casual classics through their use of asymmetrical structures and timeless silhouettes, represented by their Hug & Heart Cutout Skirt. The brand takes an innovative approach to familiar staples by elevating them into unique, impressionable pieces. Their outfits have even been seen on stars like Kendall Jenner, Hailey Bieber, and Blackpink.

Address: South Korea, Seoul, Yongsan District, Itaewon-ro 36-gil, 16 1층
Opening hours: 11am to 8pm daily
Website | Instagram 

10. POST ARCHIVE FACTION

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Known for their futuristic edge, POST ARCHIVE FACTION’s apparel looks straight out of a dystopian movie. The brand is well-known for their avant-garde designs characterised by experimental silhouettes, shapes, and intentional cutouts. Post Archive Fashion subscribes to a primarily grayscale palette and works with a range of technical fabrics. Some of their new arrivals include technical jackets, bomber jackets, and their Current Form 2.0 collection of shoes.

Address: 1F, 30 Dasan-ro 20-gil, Jung District, Seoul, South Korea
Opening hours: 2pm to 8pm (Fridays to Wednesdays) | 10am to 8pm (Thursdays)
Website | Instagram

11. thisisneverthat

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thisisneverthat is a Korean streetwear brand that fuses functionality with modern designs. Built on the designers’ vision to capture the essence of street cultures, the brand offers a unique blend of futuristic and rudimentary elements, often incorporating military and 90s sportswear influences. Their designs focus on clean typography, premium fabrics, and contrasting staple pieces. Some notable items include their assortment of colourful graphic shirts. thisisneverthat has also collaborated with major brands like New Balance, Dr. Martens, and Disney.

Mapo-gu
Address: South Korea, Seoul, Mapo-gu, Jandari-ro, 32 1층 101호
Opening hours: 11am to 9pm daily

Yeouido
Address:  South Korea, Seoul, Yeongdeungpo District, 지하 Yeoui-daero, 108 더현대 2층
Opening hours:  10.30am to 8pm (Mondays to Thursdays) | 10.30am to 8.30pm (Fridays to Sundays)

Jamsil
Address: South Korea, 서울 Songpa District, Olympic-ro, 300 롯데월드몰 지하 1층
Opening hours: 10.30am to 10pm daily
Website | Instagram 

12. WOOYOUNGMI

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Renowned for their sophisticated approach to menswear, WOOYOUNGMI offers luxurious pieces with a futuristic nuance. The brand is beloved for their meticulous tailoring, attention to detail, and commitment to quality material. Through their seamless merger of refined aesthetics and cutting-edge design, WOOYOUNGMI stands out in the contemporary menswear landscape, especially with their range of high-quality suits and blazers. 

Address: View the full list of outlets here
Website | Instagram 

Korean bag brand

13. STAND OIL

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STAND OIL’s flagship store in Seongsu is a must-go if you’re visiting the area. Elegant and refined, the brand boasts an impressive collection of bags and shoes in different colourways. Its recent collection features the Plump Bag, a spacious and sleek design available in black, cream, and light khaki. Their items are made from vegan leather, reflecting their commitment to sustainability while condoning animal cruelty. Lined with photogenic installations, the store’s interior is perfect for those looking to take an aesthetic OOTD. 

Address: 19, Yeonmujang 11-gil, Seongdong-gu, Seoul, Korea 04783
Opening hours: 11am to 8pm daily
Website | Instagram 

Korean eyewear brands

14. BLUE ELEPHANT

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BLUE ELEPHANT is a stylish eyewear brand that blends iconic ‘70s American frame silhouettes with a fresh, modern edge. Their mission? To help you elevate your look with bold, fashion-forward glasses that won’t burn a hole in your wallet. If you are on a budget but still want to add some flair to your outfit, Blue Elephant’s got your back with prices starting from just $50.

Seongsu
Address: 2~3F, 13, Yeonmujang-gil, Seongdong-gu, Seoul
Opening hours: 12pm to 10pm daily

Myeongdong
Address: 1~4F, 8-7, Myeongdong 8-gil, Jung-gu, Seoul
Opening hours: 11am to 11pm daily
Website | Instagram 

15. Gentle Monster

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GENTLE MONSTER is a luxury eyewear brand with eclectic and futuristic designs. Their physical stores are known to resemble museums with bold artwork installations, including the famed giant head kinetic object. Apart from providing an experiential store experience, the brand offers a wide range of sleek and luxurious eyewear crafted from high-quality materials. They have collaborated with top brands and celebrities like Jennie of Blackpink and Maison Margiela.

Address: View the full list of outlets here
Website | Instagram

Korean fashion brands to shop in Seoul

Treat yourself to an indulgent shopping spree at these renowned Korean fashion brands in Seoul. We got you covered from futuristic eyewear to sophisticated bags and apparel ranging across different styles.

Also Read:

12 Alternative Fashion Brands On Taobao To Elevate Your Wardrobe

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The post Seoul Shopping Guide: 15 Korean Fashion Brands Worth Splurging On Your Next Holiday appeared first on ZULA.sg.

K-dramas have an irresistible allure that makes you want to visit Korea, perhaps explaining why Singaporeans are drawn to Seoul all year-round. During spring, you get to witness the cherry blossoms, and in summer, you can fight the heat with water activities. Most importantly, there are tons of shopping options available in Seoul. 

To help you better plan your trip and expenses, below is a guide to shopping in Seoul, categorised based on the types of shops for an easier game plan. 

Where are the main shopping districts in Seoul?

If it is your first time visiting Seoul, you will want to include shopping districts like Hongdae, Myeongdong, and Gangnam, which are popular among foreigners and local Koreans. These places are the origin of fashion trends, and chances are, you’ll spot many well-dressed people who might inspire your next OOTD.      

Is Seoul expensive for shopping?

Depending on your budget and shopping style, shopping in Seoul is relatively affordable for most tourists. While there are shops that offer high-end products, you can also easily find gifts and souvenirs that are budget-friendly. 

Places to shop in Seoul 

Shopping streets

Hongdae

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Hongdae is a cult favourite for its trendy fashion pieces and streetwear, so it is not surprising to see many youngsters visiting the area. Besides keeping a lookout for stylish accessories, bags, and shoes, you can also drop by thrift shops that offer one-of-a-kind vintage clothing. These shops tend to be located underground, so you might want to do your research beforehand. 

Fans of BT21 and LINE Friends would also be pleased to know that there is a LINE Friends flagship store that offers a variety of merchandise. You can take IG-worthy shots at their photo spots and score exclusive shopping deals too. 

Nearest subway station: Hongik University Station, Line 2

Myeongdong

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Myeongdong is a must-visit for beauty lovers as the street is brimming with skincare and makeup shops. You’ll find renowned brands like Laneige, Innisfree, and Etude, and the biggest Olive Young outlet, Korea’s most popular drugstore. Furthermore, these shops often have exclusive sales, so you might want to take advantage of their ongoing offers and stock up on your beauty needs. 

Beyond the selection of beauty items you can find at Myeongdong, you can also drop by shops that sell K-pop albums and merchandise to support your favourite idols.  

Nearest subway station: Myeongdong Station, Line 4

Sinchon and Ewha Women’s University 

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If you didn’t know already, there are a couple of universities located near Sinchon and Ewha Women’s University subway stations, which explains why the shops there offer apparel and accessories that appeal to a younger audience. Since they are only one station apart, be sure to check out the shopping area if you happen to be there. 

Similar to the aforementioned shopping streets, you’ll find fashionable and affordable clothes that begin from as low as KRW10,000 (~S$9.88).

P.S.: There are shops near Ewha Women’s University that sell a pair of socks for KRW1,000 (~S$0.98).

Nearest subway station: Sinchon Station, Ewha Women’s University Station, Line 2

Seongsu

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Include Seongsu in your itinerary if you’re a fan of cafe hopping and shopping for up-and-coming local brands like Stand Oil and OIOI. The trending neighbourhood is known for having various aesthetic photo spots and a hipster atmosphere. 

While you’re there, be sure to visit LCDC Seoul, a former building with a shoe factory converted into a multi-purpose space. There, you’ll be able to explore pop-ups, chill at a rooftop bar, and admire the scenery that the neighbourhood has to offer. 

Nearest subway station: Seongsu, Line 2

Hannam 

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Artsy folks who love to enhance their style with fashion accessories and clothing should head down to Hannam. The area boasts trendy boutiques, art galleries, and themed cafes for a fulfilling shopping experience.

Notably, there is the flagship store of Suit Supply, where professionals can find tailored workwear and suits. They also offer in-store alterations that can be completed in 30 minutes. Additionally, you’ll be awed by the five-story flagship store of the Japanese fashion brand Comme des Garçons, which offers art pieces and lifestyle items.

Nearest subway station: Hangang Jin, Line 6

Underground shopping malls

Gangnam

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One reason why many people enjoy shopping at underground malls is because of the shelter they provide ‒ you can still shop to your heart’s content no matter the weather conditions. 

The underground shopping mall at Gangnam Station offers a diverse range of apparel and accessories, some shops even cater to males. If you’re a working adult and looking to splurge on new clothes, this might just be the place to put together new outfits. 

No worries if you feel thirsty halfway through your shopping, there are also cafes and snack bars to boost your energy for round two of shopping. 

Nearest subway station: Gangnam Station, Line 2

Express Bus Terminal

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Spanning across 880m, the Goto Mall at Express Bus Terminal Station is a dream come true for shopaholics. While there are plenty of shops that offer clothes, shoes, accessories, and bags, you might be surprised to find a section dedicated to selling lifestyle items like pillows, blankets, potted plants, and glassware. Moreover, many of these items begin from KRW5,000 (~S$4.90).

No worries if you’re lacking in cash ‒ there are several ATMs along the shopping stretch where you can withdraw money. 

As a word of advice to those visiting the underground shopping mall for the first time, remember to take note of which exit you enter from to avoid getting lost. 

Nearest subway station: Express Bus Terminal Station, Line 3/7/9

Traditional street shopping

Insadong 

Ssamzigil, a shopping mall that specialises in craft items
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Art junkies who’d love to get their hands on creative trinkets and whimsical souvenirs for their loved ones can head down to Insadong. The traditional street has rows of shops that feature artisans and their intricate pieces like canvas paintings, pottery pieces, and calligraphy works. 

To support local artists, you can also visit Ssamzigil, which is located at the heart of Insadong. There, you’ll find handicrafts and an assortment of home decor that add a touch of sophistication to your living space.   

Nearest subway station: Anguk Station, Line 3

Ikseondong

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Ikseondong is a tranquil spot that offers you a chance to shop in restructured traditional Hanok houses. Besides handcrafted goods and traditional souvenirs, you can also rent Hanboks for a fun photoshoot session. 

Furthermore, it only takes you about 10 minutes from Insadong to reach the place so you might want to add Ikseondong to your itinerary to fully immerse in the Korean traditional culture. 

Nearest subway station: Anguk Station, Line 3

Also read: 

9 Korean Hairstyles Inspired By K-Dramas To Show Your Hairstylist On Your Next Salon Visit

Luxury shopping

Apgujeong Rodeo 

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Compared to the shopping experience you’ll get at luxury brands in Singapore, the ones located at Apgujeong Rodeo are on another level. The reason? Many of these brands have their own building, providing customers with a memorable retail experience. 

A walk down the street, and you’ll be greeted by unique architecture that belong to brands like Dior, Gucci, Burberry, and Prada. Since most of them are located next to each other, you can easily hop from one store to another, making your shopping experience even more convenient. 

Nearest subway station: Apgujeong Rodeo Station, Line Sooin Bundang 

Garosugil 

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Make shopping at Garosugil the highlight of your trip when you discover local designer goods that you won’t be able to find elsewhere. Explore up-and-rising fashion brands like Selva and Vivicho, and drop by cosmetic shops like Banila Co. to stock up on your beauty favourites. 

If you get a lil’ snacky while shopping, there are plenty of aesthetically-pleasing cafes for you to take a break. 

Fun fact: Garosugil is named after the rows of ginkgo trees planted on the sides of the street. 

Nearest subway station: Sinsa Station, Line 3

Malls and department stores

AK Plaza

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Heads up to those who love to get their hands on adorable miniatures, stickers, and K-pop goods ‒ AK Plaza at Hongdae is the place to visit. Starting from the first level, you’ll spot Artbox, a well-known stationery shop among locals. On the second floor, there is Butter, which is widely loved for its cute lifestyle items. 

Of course, there are even more for you to discover as you head further up, such as official K-pop lightsticks and albums. Anime fans would also be pleasantly surprised by the amount of merchandise and pop-ups available at the mall. 

Nearest subway station: Hongik University Station, Line 2

The Hyundai Seoul 

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Trend chasers will be delighted to step into one of Seoul’s newest department stores, The Hyundai Seoul. Inside, there is an assortment of shops, spanning from luxury boutiques to electronics stores. The spacious layout might even leave you wondering just how massive the mall truly is. 

The department store also hosts immersive pop-up events from time to time, and offers plenty of photo opportunities to capture photos for the ‘gram.

Nearest subway station: Yeoinaru Station, Line 5

Lotte Department Store 

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Visitors who have been to Seoul before would probably have heard of the Lotte Department Store that is located near Myeongdong. It has a dedicated duty-free shopping section spread across three floors, and a two-story food court that lets you try out Korean delicacies. 

Besides the usual boutique stores and an array of food selections, they have another building that is dedicated to the youth, Lotte Young Plaza. Treat your young ones to adorable stationery at the Kakao Friends store, and get hands-on at the Lego store. 

Since both department stores are connected, you can easily make your way over to each building via a sky bridge. 

Nearest subway station: Euljiro 1(il)-ga Station, Line 2

Shilla IPark Duty Free

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Shilla IPark Duty Free is another department store where you can purchase a plethora of duty-free items. Built to provide locals and tourists with a premium shopping destination, the department store also offers various facilities like an IMAX cinema and a futsal stadium. 

Conveniently situated in the heart of Seoul, Yongsan, it boasts proximity to both subway and train stations.

Nearest subway station: Yongsan, Line 1

Methods of payment

Similar to Singapore, most places in Seoul accept both cash and card payments. However, you might still want to carry cash on you because there are some stores which charge an extra 10% if you plan to pay by card. 

Things to note when shopping in Seoul

Every country has its own culture, and to ensure a smooth and pleasant shopping trip in Seoul, it’s important to take note of the following tips. 

1. Most shops in underground malls do not offer the option to try on clothes, so be aware that your purchase could be a hit or miss. Similarly, it is uncommon for locals to haggle for a cheaper price, unless you are in a wet market, so it is advisable to avoid doing so.  
2. When shopping for beauty items, be sure to check for any in-store promotions. Some stores offer flash deals, such as 2+1, which means buy two, get one free.
3. In most cases, the language barrier shouldn’t be a significant issue as most Koreans know basic English.

Can I get tax refunds on my purchases?

Yes, if you’re shopping at stores that come with a tax-free label, you’ll be able to get tax refunds for purchases above KRW30,000 (~S$29.60). In this case, you can head to a tax refund kiosk at Incheon International Airport before you leave the country. 

Alternatively, if you’re already shopping at duty-free department stores, rest assured that you won’t have to go through the hassle of getting tax refunds. 

More information on how to do a tax refund can be found here. 

You Can Now Plan Shopping In Seoul With This Guide

Many shops in Seoul tend to open till late at night, but to avoid disappointment, you should always take note of their opening hours before heading down. Besides shopping, there are plenty of things you can do in Seoul like sightseeing and going on a mountain hike. 

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Also read: 

Guide To Thrifting & Thrift Shopping In Singapore – Cheapest Prices & Where You Can Resell Clothes

The post A Guide To Shopping In Seoul – Department Stores, Duty-Free Spots, & Cheap Deals appeared first on ZULA.sg.