With how common the use of social media is today, some of us can’t even last a day without checking our top apps and staying connected with our friends. Of course, the rise in these platforms also means the rise of more influencers, who have gained a wide audience that have become fans of their content.

Some might wonder: who exactly are these influencers in our country? To curb your curiosity, Meltwater, a media monitoring company, has compiled the top 10 most influential social media personalities in Singapore for 2023.

Fun fact: the top influencers aren’t based on just followers. Meltwater generated this report based on their influencer analytics, the amount of reach, a requirement of at least 400,000 followers across all social media platforms, and a must-have Singaporean audience reach of at least 40%.

1. Naomi Neo

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Coming in first on this report is none other than Naomi Neo, who first started blogging professionally back in 2011. While her social media career began with fashion and beauty content, she has since expanded to lifestyle content about her family, as well as her journey as a mother. 

Total followers across social media platforms: 3.2 million

2. Noah Yap

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Following closely behind Naomi Neo is Noah Yap, who’s best known for his role as IP Man in the local film Ah Boys To Men. Apart from remaining active as an actor, Noah Yap is also an events host and YouTuber, spreading his positive energy and comedic persona to his audience. 

Total followers across social media platforms: 644.3k

3. Jianhao Tan

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What started off as a funny YouTube video inventing the word “Loh Yeh Moh Yeh” turned into a stroke of fame for YouTuber Jianhao Tan, who’s now the CEO of Titan Digital Media. Besides creating fun skits on YouTube, Jianhao also shares heartwarming snippets of his life with his wife and daughter. 

Total followers across social media platforms: 2.2 million

4. Tosh Rock

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Many may recognise Tosh Rock as the OG sergeant from the first Ah Boys To Men movie, but the actor is also a musician who has been releasing singles since 2012. Some of his notable performances include Youtube FanFest and National Day Parade, alongside ShiGGa Shay, his bandmate in Grizzle Grind Crew. 

Total followers across social media platforms: 774k

5. Kimberly Chia

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Kimberly Chia started as a child model at just 3 years old, and acted in MediaCorp dramas from the age of 9. She continued to rise to fame as an actress with her breakthrough with Fighting Spiders in 2009, and also debuted as a singer in 2016. 

Total followers across social media platforms: 1 million

Also read:

10 Top Singaporean Instagram Influencers Who Are Killing The Social Media Game

6. Benjamin Kheng

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Singer-songwriter Benjamin Kheng is an icon that can’t be missed from this list. In 2012, he made his music debut with The Sam Willows, then pursued his solo career after the band announced their hiatus in 2019. Fans love watching his quirky personality on social media, as well as his adorable interactions with his wife, Naomi Yeo. 

Total followers across social media platforms: 1.1 million

7. Taufik Batisah

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When it comes to the topic of Singapore Idol, Taufik Batisah is a legendary name that always comes to mind. Since making history as the first winner of Season 1 in 2004, Taufik has continued to make music, and also owns a fried chicken restaurant, Chix Hot Chicken. 

Total followers across social media platforms: 773k

8. Xiaxue

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Proudly wearing the title “The OG Influencer” as stated in her Instagram bio, Xiaxue is undoubtedly a social media figure who holds a strong presence in the Singaporea scene. Since starting as a fashion blogger in 2003, Xiaxue continues to kill the social media game with her fashionable shoots and online tea. 

Total followers across social media platforms: 1.3 million

9. Jayley Woo

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If you grew up watching MediaCorp dramas, Jayley Woo was probably a familiar face on-screen from 2012 to 2018. Her and her identical twin sister, Hayley Woo, have been in the showbiz for over a decade, and are now both pursuing potential projects overseas, namely in China. 

Total followers across social media platforms: 784.5k

10. Jeanette Aw

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Fun fact: Jeanetter Aw was named one of the Seven Princesses of MediaCorp back in 2006, after her iconic role in the MediaCorp drama, The Little Nyonya. Now, she’s thriving as an established actress, host, filmmaker and businesswoman, owning her own patisserie named Once Upon A Time. 

  Total followers across social media platforms: 535.5k

These Are The Top 10 Most Influential Social Media Personalities In Singapore For 2023

It’s impossible to not know of the impact that social media influencers have in society today. According to Meltwater’s State of Influencer Marketing Report 2023, influential personalities are 87% more memorable than TV advertising, with many faces being more easily recognisable than Facebook and YouTube advertising. 

And if you’re also wondering who the top TikTok influencers in Singapore are, check out this list of those who are heading the Gen Z game. 

Cover: Source, source, source

Also read:

16 Top Singaporean TikTok Influencers That Are Slaying It Amongst Gen Z In 2023

The post Top 10 Most Influential Social Media Personalities In SG For 2023, According To A Marketing Report appeared first on ZULA.sg.

NGL, WhatsApp’s recent updates have been fire – it’s no wonder that it is one of the most used messaging apps in the world. If you’re looking for a convenient and fuss-free way to keep up on the latest trends, events and deals, WhatsApp channels will be your new source of info. FYI, freebies are involved too. 

We’ve compiled a list of WhatsApp channels for you and your besties to join because good things must be shared. 

1. SG Budget Babes

You can upkeep your material girl lifestyle with SG Budget Babes. With daily updates for beauty and fashion discounts, freebies and promos, everyday can be a self-care day without breaking the bank. 

Join SG Budget Babes on WhatsApp.

2. TheSmartLocal

From culture to events, TheSmartLocal is the best lifestyle and travel channel that you need when planning for a fun day out with the girl gang. Expect to receive updates about the latest promos and offers about almost anything in our small island. 

Join TheSmartLocal on WhatsApp.

3. ZULA

Totally no bias here but of course what’s fashion, beauty and relationship stories without our site, ZULA? You can subscribe to our WhatsApp channel and scroll through super slay advice on love and piping hot celebrity tea. 

Join ZULA on WhatsApp.

4. SG Giveaway & Freebies

Let’s be real, Singaporeans love complimentary stuff so naturally there has to be a channel to summarise all the lobangs out there. Follow SG Giveaway & Freebies and you’ll be treated to frequent updates on where to get the best food, lifestyle and beauty drops. 

Join SG Giveaway & Freebies on WhatsApp.

Also read:

ARK 11 Is A Futuristic Theme Park Nightclub With AI Bars & A Giant Pulsating Heart On The Dancefloor

5. SG Student Promos

I understand how it feels to be a broke AF student so SG Student Promos is a lifesaver.  Thrifty students can jio their kakis for some delicious food or fashion deals without breaking the bank with the help of this. After all, who can turn down 60-cents bubble tea?

Join SG Student Promos on WhatsApp.

6. SG Travel Promos

Thinking of a romantic getaway with bae but the prices are too high to even consider a short holiday? With SG Travel Promos, you can worry less about your bank account and focus on your next getaway with fare deals. Plus, they also provide useful travel tips so you can have a smooth-sailing trip no matter the destination. 

Join SG Travel Promos on WhatsApp.

7. SG Fitness & Health

SG Fitness & Health has discounts, event updates, free trials and tips to kickstart your fit girl era. Athleisure girlies can also look forward to promos from brands such as KYDRA, Nike and Adidas to spruce up their gym OOTD. 

Join SG Fitness & Health on WhatsApp.

8. SG Cab Promos

If you want to be a passenger princess on a budget, SG Cab Promos has frequent updates on promo codes and cashback deals for Grab, Gojek and ComfortDelGro. Who says travelling needs to be costly?

Join SG Cab Promos on WhatsApp.

These WhatsApp Channels Will Keep You Updated On The Latest Trends & Deals

With these WhatsApp channels, you need not worry about constantly trying to search for the latest deals and interesting events in Singapore. You can also check out our article on Telegram channels so you can be informed about deals and steals on two different messaging platforms 2

Cover: Images courtesy of writer

Also read:

Kosé And Disney Has New Skincare Featuring The Little Mermaid, Moana & Finding Nemo To Encourage Going Green

The post 8 Best WhatsApp Channels In Singapore To Follow For Beauty, Fashion & Lifestyle Deals appeared first on ZULA.sg.

Threads ‒ the new social media platform by Meta that resembles Twitter has been quite the buzz these days. And if you’re a FOMO like me, you would’ve probably already downloaded the app. 

Whether you’re trying out Threads to see if it is the Twitter dupe or just looking to diversify your social media game, below is a list of influencers in Singapore who offer the latest lifestyle content on the app. 

1. Jianhao Tan ‒ @thejianhaotan

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If you grew up watching Jianhao Tan’s videos, you’d know that he is one of Singapore’s OG YouTubers who produces videos with many reaching at least 1 million views. This may not come as a surprise since he has over 6.4 million subscribers on YouTube.

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Now, he has also hopped onto the Threads bandwagon. Within days, he has garnered over 37,800 followers, and the numbers are still growing. Unlike his other social media accounts, he mainly shares candid daily updates about work and his family.  

Follow Jianhao Tan on Threads. 

2. Naomi Neo ‒ @naomineo_

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Blogger-turned YouTuber and TikToker Naomi Neo needs no introduction. After all, she has made headlines on mainstream media earlier this year for giving a room tour of her new 3-storey glass house. Naomi is also a successful business owner, who runs Nnchanted and Nnpower, an accessories and consumables business respectively. 

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On Threads, you can see Naomi mostly sharing about her life updates, and might even be the first few to sneak a peek at her latest high-end purchases. 

Follow Naomi Neo on Threads. 

3. Debbie Soon ‒ @debbwie 

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Most people would recognise Debbie Soon from Jianhao Tan’s YouTube videos, but ICYMI, she is also his wife, a mother to their daughter, and an accomplished entrepreneur. Her fashion jewellery business Starry Jewellery is inspired by her daughter, and it offers a selection of affordable diamond accessories. 

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Besides documenting her life as a lifestyle influencer and working mother on Threads, Debbie also shares behind-the-scenes photos of her daily schedule. This means you’ll get first looks on the latest trends, and perhaps even learn about up-and-coming hot spots in Singapore. 

Follow Debbie Soon on Threads. 

4. Titus Low ‒ @titusslow

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OnlyFans creator Titus Low now has a Threads account, where he explicitly mentioned that he will be “posting more about [his] lifestyle”, and saving NSFW content for his Twitter followers. 

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True to his words, Titus’s posts on Threads showcase a variety of activities in Singapore, like getting a self-care day at an onsen, and challenging himself to ride a jet board. Considering how he is also a father of one, his future posts might even feature a day out with his daughter and wife Cheryl Chin. 

Follow Titus Low on Threads. 

5. Annette Lee ‒ @annettelee

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Whether you know her as Chantelle or Auntie Susan, Annette Lee is a content creator who has cemented her name among many Singaporeans. In 2022, she even made it on Forbes’ 30 Under 30.   

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Other than coming up with comical and relatable videos, Annette often shares with her followers travel, lifestyle, and food content. You can expect the same from her newly established Threads account, where she has already amassed more than 20,000 followers. 

Follow Annette Lee on Threads. 

Also read: 

Who Are SG’s Top Influencers’ Other Halves? These 12 Partners Are Making Waves In Their Own Right

6. Christabel Chua ‒ @bellywellyjelly  

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As an influencer who owns lifestyle brand kāi, Christabel Chua has a social media presence that inspires others to take charge of their lives. Since Christabel also advocates for mental health, it is not surprising to see her collaborations with brands like Kotex and Love, Bonito that empower women.       

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Now also on Threads, Christabel shares with her followers her day-to-day activities. 

Follow Christabel Chua on Threads. 

7. Teo Cher Win ‒ @theonlyhavenz 

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With almost a million followers on TikTok, Teo Cher Win, aka Haven, is a Singapore singer-songwriter and influencer. Her unique sense of style and musicality has won the hearts of music lovers, and many Gen Zs also look up to her as a passionate icon. She went ahead with pursuing her dream of becoming a singer, instead of going the traditional academic route in Singapore. 

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As expected of Haven, she has been sharing lifestyle content alongside updates of her travel adventures on Threads. 

Follow Teo Cher Win on Threads. 

8. Mongchin Yeoh ‒ @mongabong 

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Mongchin Yeoh, who is widely known by her social media handle @mongabong, is another familiar name among many Singaporeans. For the unacquainted, Mongchin first started out as a blog shop model before switching to creating content full-time. 

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Now, she also shares travel, lifestyle, fashion, beauty, and baby care content with her followers on Threads.

Follow Mongchin Yeoh on Threads. 

9. Soh Pei Shi ‒ @speishi  

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Another Singapore OG YouTuber you might recognise is Soh Pei Shi, who has also appeared in several of Jianhao Tan’s videos. The 27-year-old influencer creates beauty, fashion, travel, and food-related content that engages her followers, and has created a Threads account to connect with them on a deeper level. 

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On the new social media platform, Pei Shi has been documenting adorable moments with her pet dog, and even making her followers feel hungry with her scrumptious-looking food photos.  

Follow Soh Pei Shi on Threads. 

10. Xinlin Khaw ‒ @xinlinnn

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Xinlin Khaw is an influencer with both beauty and brains. The Hwa Chong Institution graduate is known for sharing gorgeous content on travel, beauty, and fashion.    

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On Threads, you can catch her interacting with her followers, and also sharing captivating photos from her overseas trips. 

Follow Xinlin Khaw on Threads. 

Bonus: ZULA & Other KOLS

In addition to the aforementioned lifestyle influencers on Threads, brands are also using the social media platform to reach out to a diverse audience. ZULA is the leading female lifestyle brand in Singapore, known for their popular ZULA Spotted and ZULA styles segments on Instagram and TikTok.

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Now, ZULA is also on Threads, where we share the latest fashion and beauty finds, and even experiences like trying out the new treats from Starbucks x The Intan collection.      

To reach out for potential collaborations, email hello@zula.sg, and follow ZULA on Threads. 

Follow These Influencer Threads Accounts In Singapore For The Latest Lifestyle Content

If you’re still not sure about signing up for a Threads account, the content from these lifestyle influencers in Singapore might just be the push you need. Join the crowd, and be on the lookout for the latest happenings on Threads.

Cover: Source, source, source

Also read: 

10 Top Singaporean Instagram Influencers Who Are Killing The Social Media Game

The post 10 Influencer Threads Accounts To Follow In Singapore For The Latest Lifestyle Content appeared first on ZULA.sg.

From viral dances, life hacks and even makeup tutorials, TikTok has taken the world by storm since we’ve been stuck at home during the pandemic. While most of Gen Z might have jumped onto the app almost immediately, millennials have had their reservations about the social media platform. We spoke to 8 millennials to find out why they hated TikTok initially, but have now embraced the trend to become absolute pros at using it.

1. “There’s a lot of good information about news, current affairs and social issues”

“From my guess, it’s mostly Gen Zs on TikTok. However, I do see some people my age or older using, though a lot are hesitant to get on it. I didn’t like TikTok at first because from the snippets I saw, it looked just like pretty people showing [off] their pretty privilege (a.k.a being hot with no context). Why would I want to watch that if it didn’t add value to my life? Also, a lot of the things shared were cringey and I could not imagine watching content like that.

I downloaded TikTok because I had a client who was working with TikTok and had to film a dance video. After that, I stopped using the app for a month, but I went back in and realised people saw my video even though I don’t follow anyone. Then, I realised how the algorithm worked and how I could “craft” a specific feed to only see videos I want to see.

I’m on a mix of animetiktok, sgtiktok, valoranttiktok and POVtiktoks. I [also] started posting because I like dancing, so it was fun to try out some of the not-so-cringey dance trends. 

I moved on to posting fashion TikToks like lookbooks which did well, and gaming TikToks since I stream. I’m actually on the app way too much now. Sometimes, you just get lost in the scroll.”

Advice to millennials who want to use TikTok: “Craft your For You Page into something you would enjoy watching, then you would like the experience. Honestly, there’s also a lot of good information about news, current affairs and social issues that are condensed into 60 second snippets which help you see things from a different perspective.”

— Leah Shannon, 27

2. “I picked up resin art just from watching videos and I got hooked on posting”

“I remember seeing school kids in uniforms dancing and making these videos in real life and thinking that they were just too young. I was very unimpressed and [felt that] nothing could make me want to download this app as it seemed like something for the younger generation.

However, I started seeing funny TikToks being reposted on Instagram. When I first downloaded TikTok, it was just out of curiosity. But after chancing upon videos of young girls dancing inappropriately, I deleted it after a day.

A month later, I was talking about TikTok with one of my friends and she told me that I needed to keep scrolling and liking things before TikTok understood what I wanted to see. I tried downloading it again and slowly my FYP started to show me funny videos, skits, food and things I actually liked. That’s probably when I got addicted and sold my soul to the app.

I now use TikTok daily as a way to unwind and find it very relaxing to just scroll mindlessly sometimes. I’ve learnt many new recipes and even picked up resin art just from watching videos of it being done. I wanted to try posting things I was doing, and after a couple of times I got hooked on posting.”

Advice to millennials who want to use TikTok: “It’s really helpful for learning new things, hacks and just unwinding in general. It is very addictive though, so I would be cautious of that.”

— Camillia Deborah, 25

3. “It can also be a great conversation starter with friends”

“To me, the general age range of people who use TikTok are between 13 to 30. I heard about TikTok from my friends when they shared funny videos with me or talked about songs associated with certain TikTok dances.

My original perception of TikTok was that it is boring, mainly because my For You Page (FYP) featured Xiao Mei Meis (XMM) dancing, which wasn’t really my thing. Many of my friends shared about the funny videos popping up on their FYPs but it didn’t for me. Hence, I felt that it didn’t live up to the expectation I held for it. 

I downloaded TikTok mainly to keep up with my friends as well as trends. I guess it sparked my curiosity as to why the app is so interesting. Now, I use TikTok often before I sleep and I am mainly on food and SG TikTok videos. I like [watching] funny content and ASMR slime videos [too] because they’re weirdly comforting.

I guess I am a pro TikTok user because I’m constantly updated about recent trends and songs. It can [also] be a great conversation starter with friends. My current perception definitely has changed from my original, as my FYP is now more curated according to my tastes and preferences.”

Advice to millennials who want to use TikTok: “TikTok is fun but don’t use it to spread hate!”

— C, 28

4. “TikTok is a platform where individuals with artistic talent can showcase their art”

Simon’s orientation group’s TikToks

“Previously, when TikTok first came out, I found out about it through Facebook after Vine’s popularity. I felt that TikTok didn’t have any quality content, as most people tend to sexualise their content to get views—especially when I saw kids as young as 12 [years old] doing provocative trends. 

Recently, I’ve been watching photography tips, foods, stand-up comedy and local TikTokers just for laughs. I scroll TikTok probably every few days and DouYin (a Chinese version of TikTok) almost daily. Personally, I do not post content on TikTok, but during orientation camps, my team used TikTok as game forfeits. We recorded TikToks and sent it to our orientation groups, and some of my fellow Orientation Group Leaders posted it on their accounts. 

I think that TikTok is a platform where individuals with artistic talent can showcase [their art] other than on Instagram. Meaningful content makes it worth using TikTok.” 

Advice to millennials who want to use TikTok: “If you have a talent in something just go for it. You’ll never know when your TikTok might become viral overnight.” 

— Simon Wong, 26

Also read:

12 Easy TikTok Makeup Tutorials You Can Practise To Pass Time At Home

5. “I watch a lot of life hacks on TikTok”

“I found out about TikTok through Instagram since my friends sent me videos of random uncles on the streets doing cool stunts which captured my attention. Originally, I thought TikTok was just like Musical.ly where people posted lip-syncing videos and viral dance moves only. I felt that people who used TikTok were mainly attention-seeking people. 

I downloaded TikTok after hearing about how amazing the TikTok algorithm is over a podcast. It’s able to curate a feed on the fly based on your interactions such as liking and sharing videos in the app. Also, I lowkey wanted to “keep up with the times” since it’s popular now.

I watch a lot of life hacks on TikTok, using the app around twice a week. As my boyfriend rented a claw machine, I mainly post content related to claw machines on TikTok to promote it.”

Advice to millennials who want to use TikTok: “If you know the motion of swiping, you will know how to watch TikTok. There’s no harm in trying to create videos on TikTok.”

— Hee Ling Yi, 25

6. “My music playlist expanded by 3 pages and I have 7 new food spots to try out”

Iqmall’s liked TikToks

“TikTok is the new meme currency. I [originally] thought TikTok was just kids dancing and I wouldn’t want to be caught dead watching stuff like that. Since there wasn’t anything for me on the app, I never hopped on.

I first got alluded to the brilliance of TikTok on Twitter, then Youtube compilations. I realised there’s a lot of good content that are short and informative, [thus] I downloaded the app to get stuff fed to me through the algorithm. As I was always on the receiving end when my friends sent me TikToks, I wanted to share videos I found funny too. 

Ever since I downloaded TikTok, my [music] playlist expanded by 3 pages, I have 7 [new] food spots to try out and saved a bunch of graphic design tutorials. I haven’t ventured into the hashtags— I’m a #FYP main for now. I guess the speed of the videos makes them so addictive. If I hate something, [I just] swipe up. I can consume a lot quickly and get to the good stuff ASAP. 

I use it for an hour most nights. I’ve also started repurposing my Instagram Stories onto my TikTok.”

Advice to millennials who want to use TikTok: “You’ve got to keep stuff open to see more weird and funny stuff. Trust me when I say that there’s something for anyone on it.”

— Iqmall Hayat, 28

7. “You can just use it to destress by watching videos that make you happy”

“I initially thought that people using TikTok were attention-seekers that used their appearances to get views. 

My boyfriend loves sending me cute TikToks of dogs and cats which got a little hard to watch on Whatsapp, so I decided to just download the app to exchange videos more easily. Since then, I love watching videos of cute pets, cooking and cake decorating videos. I use TikTok daily now, though I’m not proud to admit, but it is addictive once you watch stuff you like.

I post time lapses of my cake decorating progress on TikTok. I just wanted to test the audience on a different platform besides Instagram and Facebook. I think [TikTok] is a great platform to share fun and informative videos on how to do things, as I actually learnt a few things from TikTok that apply to real life.” 

Advice to millennials who want to use TikTok: “There is a huge range of different videos that will appeal to anyone on the app. You might actually learn something interesting, or [you can] just use it to destress by watching videos that make you happy.”

— Laura Martens, 25

8. “It’s better than Pinterest or Youtube for inspiration if you know how to use it”

“Initially, I thought TikTok was just for memes, but I steered clear [after seeing] XMM dances. However, I got back in and tailored the algorithm to get content I actually love.

I love watching comedy, anime, fashion and video editing inspirations, as well as relatable content. I used to watch TikTok daily, but now it’s around thrice a week on average. I usually post trends on TikTok too. TikTok feels like a short form of YouTube, [except] you need to go through the initial process of tailoring the algorithm.” 

Advice to millennials who want to use TikTok: “Stop judging a book by it’s cover. Tailor the algorithm and you’ll get awesome content. It’s better than Pinterest or Youtube for inspiration if you know how to use it.”

— Justin Oh, 25

These Millennials Show Us That TikTok Can Be A Fun App For Anybody

Keeping up with the latest trends doesn’t necessarily have an age limit. Though these millennials had their doubts, they’ve shown us that we shouldn’t be afraid to try new things and do whatever we enjoy doing. There’s no need to put a label on things according to the generation.

All images courtesy of interviewees.
Responses have been edited for grammar and clarity.

Also read:

A Guide To Plastic Surgery In Korea – Flying Overseas Solo To Do Eyelid Surgery & Fillers

The post 8 Millennials Who Used To Hate TikTok Share The Reasons Why They Now Love Using It appeared first on ZULA.sg.