Taylor Swift has just finished her concerts in Sydney and this means that she’ll be preparing for her next Eras Tour stop. SG Swifties, I’m sure you all know where she’s heading next. 

In just five days, our favourite Miss Americana will be coming to Singapore for her Eras Tour. To those with tickets, I’m sure that finding the perfect concert outfit has been anything but easy. After all, it’s normal to want to look your best to see your idol.

If you’re struggling to find the right kicks to wear to the concert, check out Superga. They are offering free sneaker customisations with every sneaker purchase for a limited time only.

The customisation

With an incredibly large range of shoes, from chunky boots to canvas high-tops, Superga will leave you spoilt for choice. 

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After you choose your sneakers, you can begin customising them at the stores. For shoelace customisation, Superga offers an array of beads, laces and ribbons. ICYMI, using ribbons instead of traditional shoelaces has become the latest trend as well.

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You can also use the beads to spell out different Taylor Swift eras or songs for a Taylor Swift-inspired look. Note that there is a limit of 20 beads and one shoelace for each purchase. 

Superga sneakers for The Eras Tour

With so many sneakers to choose from, you may have a hard time picking one to purchase. To help you out, Superga has collaborated with @jodiaarielle to match a pair of Superga sneakers to each Taylor Swift Era.

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If you’re in your Reputation era, then check out the Superga 2341. In Alpina Full Black, this pair of high-top sneakers is sure to make you feel like a certified baddie.

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For Swifties who love Fearless, Superga recommends the 2750 in Yellow Cadmium. The shimmery gold of the sneakers matches the album’s cover almost perfectly. 

Check out more Taylor Swift-inspired Superga sneakers on the brand’s Instagram page.

This Free Sneaker Customisation Ensures That You’ll Never Go Out Of Style

With Superga’s free sneaker customisation, you’ll be able to sport sneakers that are not only cute but also comfy at Taylor’s concert. While the sneaker customisation can be done at every outlet, take note that it is only available on the weekends until 10 March.

Superga Sneaker Customisation
Price: Free
Address: Find the full list of stores here
Date: 2 to 3 March 2024 and 9 to 10 March 2024

Cover image: Source, Source

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Starting 2024 on a prosperous note, Superga is celebrating a new milestone by relocating its flagship store from Wheelock Place to ION Orchard. The new store spans a whopping 1,012 square feet, and is designed with a more mobile and versatile layout. 

With the CNY shopping season just around the corner, it’s the perfect time to check out the new range of designs available only at ION Orchard, and monthly live activations offered such as embroidery services and aura readings.

The store

Image courtesy of Superga

Superga’s new store boasts warmth and cosiness with natural elements and earthy tones. Spacious and designed with disabled-friendly features, you can try on shoes comfortably in a zen-like atmosphere.

Superga ION Orchard

You can also look forward to new features every month, specially curated for shoppers to have a more immersive experience of the brand.

January Activations

Live embroidery station

Personalised embroidery & custom initials

But your experience won’t stop at just shoe shopping. Back by popular demand, embroidery artist Cheryl Tan (@beadbadwolf) will be hosting live embroidery sessions on 13, 14, 20 and 21 January, from 2pm to 7pm.

As a special service for Superga fans, customers can receive a complimentary embroidery personalisation on new sneakers in-store.

Aura reading photo booth

Spiritual guys and girlies will love the aura reading photo booth where you can get a complimentary pic of yourself. If you’ve ever been curious about what colour your aura is, this is your chance. The photo booth will only be available on 13 and 14 January 2024, so don’t miss the opportunity.

Exclusive sneakers

From left: ION Orchard exclusive sneakers, Superga 2750 Happy Label

Commemorating the new flagship outlet, the brand has also released a specially-designed range of sneakers featuring the iconic Superga 2750 and 2790 silhouettes, highlighted with intricate embroidery. 

The new designs boast pretty, floral motifs that are elegant, feminine and versatile – think wardrobe staples that will go with almost any OOTD.

From left: Superga 2790 Flatform Lil Flower, Superga 2750 Multicolour Lil Suns

And with most designs being under $100, convincing yourself to get a new pair is a no brainer. The new range of designs consist of Superga 2750 Happy Label ($99.90), Superga 2750 Multicolor Little Suns ($99.90), Superga 2750 Multicolor Logo ($99.90), and Superga 2790 Flatform Lil Flower ($119.90). 

Superga ION Orchard Opens With New Sneaker Designs & Live Monthly Activations

With breathability and comfort being core components of each pair of sneakers, it’s no wonder why Superga remains a popular choice for many. And now you can not only treat yourself to a new pair of kicks, you can get them embroidered for free at Superga ION Orchard. 

Cover: Images courtesy of Superga

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The post Superga Opens New Flagship Store At ION Orchard, To Have Monthly Activations Like Embroidery Services appeared first on ZULA.sg.

You would’ve been living under a rock if you haven’t heard that a new Barbie feature film starring Margot Robbie is upon us. So with the upcoming movie, it’s only natural to have an exclusive capsule collection while waiting for its theatrical release. 

Take a step into Barbie’s world with the new Superga x Barbie The Movie collection which features summer-themed footwear, inspired by the famous blonde doll. These elevated sneakers will definitely make you go, “Come on Barbie, let’s go party.”

The shoes

Slip into these Superga 2750 Barbie Movie Print in a White-Summer Prin as a statement piece and for added comfort. This design features fun motifs of summer symbols and the recognisable movie logo that pays homage to Mattel’s famous blonde icon. 

This pair retails for $119.90. 

If you are a little shy to don the eye-catching pair of sneakers, you can opt for Superga 2750 Barbie Movie Pins in White-Fuchsia for a more lowkey way to flex your love for Barbie.

This classic cotton pair comes with 3 vibrant detachable Barbie-inspired pins which includes designs of rollerskates, flamingos and the iconic “B” logo.

The shoes have a bright rainbow design located at the back of the footwear if you want to show your support for Pride Month in a subtle way. Also, it has contracting pink outsoles and collaboration branded rubber back patches for a girlish touch. 

This retails for $129.90.

The New Superga x Barbie The Movie Collection Has Trendy Footwear For A Summer-Approved Look

Doll up with these unique pairs of sneakers from the new Superga x Barbie The Movie collection. This capsule collection will be available on 6 June 2023 in-stores and online, just in time for the theatrical release so you can sport these kicks to the cinema. 

All images courtesy of Superga. 

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The post The New Superga x Barbie The Movie Collection Has Summer-Inspired Footwear To Upgrade Your Party OOTD appeared first on ZULA.sg.

Previously, Superga teamed up with Tiong Bahru Bakery for a lineup of croissant-inspired footwear. This time round, the sneaker brand is proving to be the very best, like no one ever was, by treating trainers to a new Pokémon collection. Featuring well-loved Pokémon from the Kanto region, this collection will allow you to catch ‘em all in comfort and style.

The collection

It doesn’t matter if you’re a Pokémon master or a budding trainer from Pallet Town – the original 150 Pokémon will always be our faves. The collection stars familiar Pokémon such as Charmander and Pikachu. 

The phrase “trainer” is designed on the heel tabs, perfect for letting other trainers know that you’re ready to battle.

Every adventure starts with a set of Poké Balls to begin your journey of completing the Pokédex. The Poké Ball sneakers feature a polkadot-like design of the red and white balls contrasting against a full-black base.

Channel your inner Ash Ketchum and take Pikachu with you on every adventure with these Pikachu sneakers. A design of four Pikachus cheering you on is etched near the heel tabs, sprucing up the white footwear.

If lace sneakers are too much of a hassle, kick it back old school with these velcro sneakers instead. Available in grey, the sneaker features the Generation 1 starters alongside Togepi, Bulbasaur, Meowth, Eevee and Jigglypuff.

Add a personalised touch to your new kicks with the Poké Ball charms, available in the Friend Ball, Level Ball, Fast Ball and Lure Ball designs. These were only available from Generation 2 onwards, serving as essentials for trainers to get closer to their Pokémon.

Each sneaker also comes with the Superga and Pokémon logo designed on the insoles. They are available at $119.90 each.

For kids

No Pokémon trainer’s journey begins too early. Matching sneakers are also available for the little ones at $89.90 each.

All of the Superga x Pokémon sneakers come in this exclusive bright red box inspired by the iconic Pokédex.

The Superga x Pokémon Collection Will Guide Trainers On A Journey To Complete The Pokédex

The Superga x Pokémon collection will launch on 10 March 2023, 11am onwards, on Superga’s website and in-stores islandwide. Eager trainers can register your email on Superga’s mailing page to ensure that you don’t miss out on getting these sneakers when it drops. 

All images courtesy of Superga.

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The post Superga x Pokémon Has Sneakers For Trainers Of All Ages To Catch ‘Em All In Comfort & Style appeared first on ZULA.sg.

As Singaporeans, one of our main personality traits is undeniably being kiasu. We just want to know all the best deals all the time. 

In celebration of National Day this year, Superga will be having a big sale of up to 70% off on selected bestseller items, as well as past collaborations like the Superga x Tiong Bahru Bakery collection. 

Read on to find out more about the wide range of shoes available for purchase.

The classics

You can never go wrong with basic white sneakers. Get your hands on this pair of 2790 Flatform White for only $75 (U.P. $89.90) and make it your go-to pair by matching it with any outfit you desire.

Stay chic with this pair of 2950 Black-Pale Gold, which are available for $50 (U.P. $63.90). 

Add a pop of colour to your collection of classic sneakers by sporting these 2390 Military Green shoes for only $40 (U.P. $89.90).

Superga Collaborations

Satisfy your carb craving with this pair of Superga x Tiong Bahru Bakery 2795 Croissant Print sneakers which will be retailing for $90 (U.P. $119).

These Superga x LoveShackFancy 2750 Island Storm will ensure that you stay light on your feet as you conquer the day. They were retailing for $179.90 but you can get it for $90 at the sale.

Match with your little ones and get these pairs of blue checkered Superga x Drea Chong 2345 Strap Beige Check for $99.00 (U.P. $139.90).

The Superga x Drea Chong 2933 Slingback Green Sage shoes will add a unique touch to your OOTDs and allow you to slip it on easily with its accessible design.

These will be available for $99 (U.P. $139.90) at the sale.

For the ultimate leisure look, these Superga x Lloyd’s Inn 1901 Slides Dusk will keep your feet feeling comfy. 

This pair of footwear will be retailing for $40 instead of its usual price of $59.90.

The Superga National Day Sale Will Give You The Comfort You Need At An Affordable Price

Show up to your National Day celebrations in style with the myriad of designs readily available at the sale, which will be happening from 5 to 14 August 2022 exclusively at 4 main retail outlets — Takashimaya, Westgate, Wheelock Place and VivoCity.

All images courtesy of Superga.

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The post Superga Is Having A National Day Sale Featuring Up To 70% Off Their Bestsellers & Past Collabs appeared first on ZULA.sg.

Singaporeans love bread, no doubt about it. Whether it’s traditional pandan bread, brunch time croissants or my personal fave potato buns, we’re toast without it. 

To celebrate your love for all things bread, why not get yourself a pair of Superga x Tiong Bahru Bakery kicks? The homegrown bakery has worked alongside the shoe brand to create sneakers revamped with motifs that’ll remind you of TBB’s savoury sweet pastries. Read on to find out more about the limited edition collection and how you can even get a free croissant. 

The sneakers

The Superga x Tiong Bahru Bakery collection includes 3 limited edition high top sneakers which come in different shades of white. All the sneakers are designed with the bakery and cafe’s history in mind, including a mix of croissant motifs. 

In fact, the first pair of sneakers are basically bathed in croissant prints, which stand out against the off-white canvas upper. To add to the minimalist aspect of the design, the shoelaces and eyelets are also coloured white so you can wear these kicks with almost any outfit. 

For something a little more flashy, these cream-coloured high tops have bright green bottoms and the bakery’s iconic Aztec prints on the heel. On the sides, there are embroidered patches that feature a croissant, a lightning bolt and the bakery’s logo. 

And, to top it all off, the midsoles have the phrase “A croissant a day, keeps the doctor away” printed on them – facts tbh. 

If your styling abilities are a tad bit rusty or you prefer something a little more simple, these bright white sneakers should fit the bill. The kicks have a subtle flair in the form of white Aztec prints on the heel with – yup, you’re seeing things correctly – a metal bread tag attached to one of the laces. 

All 3 of the sneakers also have a special Superga x TBB tab in green attached to the back of the heel for extra chic.

The Superga x TBB sneakers are each priced at $119.90. 

On the same day that the collection will be released, 13 November 2021, the Superga store at Takashimaya S.C. will also be unveiling a special Superga x TBB immersive cafe experience. The first 60 customers will even get a free croissant and juice. 

These Superga x Tiong Bahru Bakery Kicks Will Help You Style Brunch Outfits You’ll Loaf

Time to butter up your significant other, parents or best friend and convince them to get you a pair of the kicks as a gift. The Superga x TBB collection will be available at all Superga stores in Singapore and online from 13 November 2021 onwards. 

All images courtesy of Superga.

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The post Superga x Tiong Bahru Bakery Are Launching Sneakers With Croissant Designs & A Cafe Experience In Town appeared first on ZULA.sg.

Superga Singapore is holding an online-only sale on Superga Singapore’s website from 25 February to 1 March 2021. The Italian shoemaker will be offering deals of up to 70% off selected shoes.

Items that will be on offer include its collaborations with local brand The Paper Bunny and British designer Alexa Chung, as well as other kicks like those from the popular 2750 series.

Superga 2750

These pair of 2750 yarn sneakers used to be retailing for $109.90, and are now selling at $30. Whether you choose the multicolour or black-grey versions, they will jazz up a t-shirt-and-jeans combo or a simple black dress.

Print lovers will fall hard for the Superga 2750 Jersey Pearl Pink sneakers. Cop the polka-dotted pair for just $40 (U.P. $99.90), while the floral pair is retailing for $50 (U.P. $109.90).  

For a more interesting take on the white sneaker look, there’s the 2750 Gradient sneakers. The eyelets correspond with the colours on the gum sole. Namely, Blue Light Crystal (left), Violet Persian (right) and Orange Melon. They’re available at $60 each (U.P. $89.90).

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Superga x The Paper Bunny Collection Has Star-Speckled Sneakers For Your Whole Fam Bam

Superga collaborations

Local lifestyle label The Paper Bunny’s collab with Superga comprised sneakers for the whole fam, with womens’, mens’ and kids’ kicks.  The 2750 Going Places Alpine sneakers (left) are now available at $80 (U.P. $109.90).

For the little ones, the 2750 Junior Little Explorer Blue Lagoon sneakers (right) are going for $70 (U.P. $89.90).

British designer and model Alexa Chung is known for her quirky, offbeat style. These green and yellow high-cut sneakers from her collaboration with Superga are a perfect reflection of this. 

The shoes are made with a smooth satin fabric with matching laces. They were retailing for $139.90 and will be going for $50 at the sale.

For a more graphic look, there’s also the Superga x Alexa Chung 2506 sneakers. They’re available in blue, brown and green. These were also retailing for $139.90 and will be going for $50 per pair.

Get Your Favourite Sneakers From Superga On Sale This Week

Superga Singapore’s sale is already taking place on Superga’s website from 25 February to 1 March 2021. Besides sneakers, espadrilles and slides are also available. Prices range from $30 to $70, with some designs already sold out, so get clicking to the site, stat. 

For more fashion- and beauty-related deals, stay updated by following SG Budget Babes on Telegram.

This article was first published on 22 September 2020 and last updated on 25 February 2021. 
All images courtesy of Superga Singapore

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The post Superga Singapore’s Online-Only Sale Has Sneakers For The Whole Fam From $30 appeared first on ZULA.sg.