ZULA is a website and Youtube channel for Singaporean Millennials. Our story began in early 2017 when we had the vision to build an inclusive community of bold, multifaceted Asian women to share their experiences and insights.
We produce content which seeks to empower girls by validating the stories of everyday women and providing them with the knowledge to make informed choices. From sharing relationship stories to featuring inspirational women from all walks of life, ZULA aims to provide a safe space where girls can voice their feelings and opinions.
Today, we create content about beauty, fashion, life advice, and inspiring stories for over 300,000 monthly unique visitors, with 40% of our readers comprising men. Ultimately, ZULA hopes to be a platform where both men and women can grow with and learn from one another through open discussions.
Most products we review are paid for on our own. Sometimes, we accept media kits from beauty companies as that’s the only way to get a first look before they’re released to the public. Regardless, we will always declare at the bottom of our articles if it was an undercover review or in partnership with a brand. And no matter what, we will: