Who We Are
ZULA is a female website and Youtube channel for Singaporean Millennials. Our story began in early 2017 when we had the vision to build an inclusive community of bold, multifaceted Asian women to share their experiences and insights.
We produce content which seeks to empower girls by validating the stories of everyday women and providing them with the knowledge to make informed choices. From sharing relationship stories to featuring inspirational women from all walks of life, ZULA aims to provide a safe space where girls can voice their feelings and opinions.
At ZULA, a girl is a thinker, lover, dreamer, and experimenter, who isn’t afraid to strive for more than one model of success.
Today, we create content about beauty, fashion, life advice, and inspiring stories for over 300,000 monthly unique visitors, with 40% of our readers comprising of men.
Ultimately, ZULA hopes to be a platform where both men and women can grow with and learn from one another through open discussions.
What We Cover
The ZULA Code of Ethics
Most products we write are paid for on our own. Sometimes, we accept media kits from beauty companies as that’s the only way to get a first look before they’re released to the public. Regardless, we will always declare at the bottom of our articles if it was an undercover review or in partnership with a brand. And no matter what, we will:
- Give honest reviews
- Provide readers with the best possible information
- Not slander or unfairly criticise any product in Singapore
- Not accept monetary compensation in exchange for writing untrue positive reviews that will compromise our editorial integrity
Chevonne will drag herself to the hospital with lash extensions on point even though she grew up as a tomboy with 4cm hair. In her previous life, she marketed F&B concepts across mass and luxury brands in Asia. To amuse herself, she notices irrelevant details in movie scenes and quirks about people.
Cheryl always wears black, mostly because she always stains her shirt with food. As a Sociology graduate, she finds her degree most useful when used as wall decor. When she’s not churning out articles, you can find her eating bread, drinking coffee, and people-watching.
Colour and print obsessed with a wonder for the yesteryear, Shanice is a Millennial with an old soul. Her modern-day guilty pleasures include typing on a typewriter and taking pictures with a film camera. She also thinks of Wes Anderson as one of the greatest visual geniuses of the 21st century.
Julia is passionate about linguistics, a direct result of English being the only school subject she ever excelled in. When she’s not writing at ZULA, she’s probably falling asleep watching one-minute makeup tutorials on her IG explore page.
Sage was born in Beijing, China. She enjoys putting stuff on her face and adult colouring books. She hoards fragrances and book, and actively avoids bookstores and department stores because it is humanly impossible for her to walk into either without trying to buy something.
Creative & Video Team
Audrey was once a hairstylist, bank secretary, club PR, Froyo girl, marketing executive at a wedding decor firm, copywriter, wedding stylist, fashion brand manager, photography lecturer, and creative director at our sister-site TheSmartLocal. Now, she handles photography & business development at ZULA.
As an ex-stylist at Topshop, most people are surprised to hear that Leah graduated from NUS Business, and not from the Arts. Her favourite acronym is ‘LMAO’ and her most #buaypaiseh moment was chasing her Korean idols and falling into the arms of her favourite oppa at the airport (true story).
Keegan stands out like a sore thumb in ZULA, not because he towers above the rest at 1.8m, but because he is the only male staff in the team. An aspiring filmmaker, Keegan’s dream is to see the world through the viewfinder of a camera. He also spends his time dancing and watching films by Scorsese and Fincher.
When she’s not a video production assistant for ZULA’s Youtube & Facebook platforms, Xinyi helms a calligraphy interest group. With her background in English-Chinese Translation, her dream is to explore new stories and turn them into media content that is engaging and entertaining.
Marissa is an adventure seeker who lives out of her backpack. She is always on her feet, ready to catch a plane, train or bus to her next getaway. When she’s not producing videos, you’ll find her rowing for Team Singapore, having conversations with strangers or jamming behind the DJ decks.
Jolanda enjoys spending the day in bed, taking 1-hour naps about 5 times a day. While she’s awake, she plays with her favourite 8-year-old, Happy. She refuses to believe he is a dog because most times he doesn’t act like one.