Who We Are

ZULA was created in November 2016 as a voice for Gen Y Singaporean girls. We focus on female lifestyle and inspiration through the content we'd tell our best friends in our PJs. Like how that faux fur coat trend in our 38-degree weather isn't practical and last night’s runway fashion was borderline repulsive. 

Whether it’s a $2 or $200 product, we look beyond fancy packaging to test what’s best by volunteering ourselves as tributes.

What We Cover

  • Lifestyle - Unique products, new places in SG and tips for females
  • Perspective - Relationships and life
  • Inspiration - Stories that push Singaporean females to find their own success


The ZULA Code of Ethics

Most products we write are paid for on our own. Sometimes, we accept media kits from beauty companies as that’s the only way to get a first look before they're released to the public. Regardless, we will always declare at the bottom of our articles if it was an undercover review or in partnership with a brand. And no matter what, we will:

  1. Give honest reviews.
  2. Provide readers with the best possible information.
  3. Not slander or unfairly criticise any product in Singapore.
  4. Not accept monetary compensation in exchange for writing untrue positive reviews that will compromise our editorial integrity.

Meet the Team


Chevonne Cheng

Sub Editor

Chevonne is someone who will drag herself to the hospital wearing lipstick, even though she was a sporty tomboy with hideous 4cm hair as a kid. In her previous life, she marketed F&B concepts across mass and luxury brands in Asia but decided to make her writing hobby a career. To amuse herself, she notices irrelevant details in movie scenes and little quirks about people.


Naeha Sitara


Naeha is secretly a beautiful butterfly, waiting to take on the brave new world with her passionate words and lame jokes.  She genuinely enjoys sassing others and has an idea or two about ‘Feminist Crap’. As a firm believer in punctuality, she promptly leaves for lunch at 12pm and for home at 6pm. On. The. Dot. In her free time, she enjoys lengthy wiki pages about psychopaths and conspiracy theories.


Kathleen Leong


Kathleen is a softie with major RBF and a not-so-closeted Sailor Moon junkie. As a child, she used to live in cargo shorts and her brother’s hand-me-downs before her love for fashion led her to brighter, pinker things. In her free time she enjoys talking to HDB cats, watching stand-up comedy, and not getting out of her PJs unless absolutely necessary.

jing en zula about

Jing En Lim


Jing En views herself as a romantic realist, although her boyfriend would describe her as "an opinionated feminist going on a rampage". Passionate about the arts, she spends all her money on theatre shows and occasionally performs at open mics. She has an unhealthy reliance on lipbalm and her guilty pleasures include 90's chick flicks and relateable thoughtcatalog articles.

To reach us...

Please direct all enquiries to chevonne@zula.sg.