Bobby Shay Beauty’s TikTok filter can help you find your foundation match
All of us can relate to being afraid to buy base products online in case we get our shade wrong and can’t return our purchases. Local brand Bobby Shay Beauty has come up with a solution, with various shade-matching services such as TikTok filters or 1-to-1 consultations at their retail space at Curbside Crafters.
Their shade-matching filter on TikTok was created specifically to help you find your exact shade without having to physically swatch a sample. Simply stand in natural lighting to try out the different shades, and you even get to see how the foundation will look on you. Over 90% of their customers have said that the filter is accurate, so you know you can trust it. If you are still unsure about your shade, you can head down to their retail space where they will help you find your shade, and you can even check out their full product range!
@bobbyshaybrandssg WE FINALLY FIXED IT! Introducing the first-ever truly accurate Liquid Foundation Shade Finder—No Gimmicks, no overhyped AI, and no influencers pretending it works. Just real results, tested on real paying customers in-store, in real time. We proudly claim 90% accuracy because we know the reality: your skin’s unique oil and sebum production plays a role in how formulas sit, but here’s the kicker—our foundation contains zero oxidizing ingredients. What you see is what you get, every single time. While big brands complicate things with flashy tech and marketing fluff, we’re here solving the problem for good. No more shade guessing games. Your perfect match? Guaranteed. #beautytok #viralbeauty #makeuptok #creatorsearchinsights @iambobbyshay
The brand only began operations 8 months ago. Their range of complexion products currently boasts 24 shades with various undertones to find your true match, though they have plans to expand. Though the number of shades doesn’t sound as impressive as bigger beauty brands in the market, they’ve grasped the concept of the need for different undertones far better than any beauty brands we’ve seen. The shades of the complexion products are catered towards people with neutral, warm, cool, and even olive-toned skin, which many brands tend to miss out on.
Here are their signature products:
BeYOUtiful Soft Matte Longwear Liquid Foundation
The BeYoutiful Soft Matte Longwear Liquid Foundation is a velvety medium to full coverage base that can withstand sweat, humidity, and excess sebum. Equipped with Bobby Shay’s patented Climate-Adaptive technology, this foundation keeps your base looking fresh, rain or shine.
The foundation’s finish is also buildable. Use less for a glowy look, or more for a matte effect. For those with sensitive skin, the BeYoutiful foundation is non-comedogenic, so it won’t clog your pores.
BeYOUtiful Liquid Concealer
If you hate your under-eye makeup creasing, the BeYOUtiful Liquid Concealer ($28) is the solution. This concealer claims to offer 16-hour, crease-free wear so that you can go out and about with flawless makeup all day. The formula itself is brightening and smoothing, immediately making you look awake even if you spent way too much time scrolling on your phone last night. It’s also waterproof and can easily hide any imperfections you may want to cover.
Bobby Shay Beauty is a local beauty brand with inclusive shade ranges
Bobby Shay Beauty doesn’t just sell makeup products, they also sell skincare and fragrance products which are equally popular. Make sure you support local by checking out their full range of products online or in person!
Check out Bobby Shay Beauty here.
Address: 730 North Bridge Road, Level 1, Singapore 198698
Opening Hours: 11am to 7:30 pm (Tuesdays to Sundays) | Closed on Mondays
Tel: 8889 1730
Website | Facebook| Instagram |TikTok
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