Rosé for SKIMS’ annual Valentine’s Day campaign
Following the global success of the hit song “Apt.”, BLACKPINK’s Rosé has captured the hearts of fans young and old with her catchy collaboration with Bruno Mars. Following that success, Rosé is the face of lingerie brand SKIMS’ Valentine’s Shop collection for the upcoming Valentine’s Day.
SKIMS 2025 Valentine’s Shop
Before we dive into the collection’s offerings, let’s take a moment to admire the campaign’s visuals. For this year’s edition of the brand’s Valentine’s Shop, Rosé has swapped her chic and stylish stage outfits for a selection of cosy, yet flirty SKIMS pieces.
For those who haven’t heard of SKIMS, let us put you on the brand. Co-founded by Kim Kardashian, the brand specialises in lingerie, shapewear, and clothing. Offering sizes XXS to 4XL, and sometimes 5XL, the brand is well-loved for their wide range of size-inclusive offerings.
From cutesy lingerie to cosy longue sets, here’s a look at what you can expect from the Rosé-fronted collection:
L-R: Velvet Lace Slip Dress in Cherry Blossom Heart Breaker, Sleep Cami Set in Cherry Blossom Lipstick
If you’re looking for some coquette-core yet playful loungewear, these picks will help you strike the balance between sweet and sexy.
The Velvet Lace Slip Dress ($135) is one of the best-selling pieces in the collection. The brand claims that its smooth velvet fabric provides unbeatable comfort, and the A-line silhouette and triangle neckline flatters most body types.
Check out the Sleep Cami Set in Cherry Blossom Lipsticks ($97) if you prefer a top and shorts set instead. Adorned with adorable lipstick prints, this co-ord is great for those stay-at-home days. P.S., some sizes of this set are already sold out on SKIMS’ website, so cart out ASAP if you’re lucky enough to have your size available!
L-R: Soft Lounge Zip Up Hoodie and Boxer in Cloud Candy Heart Print, Cotton Jersey Heart Mini Dress in Cherry Blossom
For a more conservative look, consider the Soft Lounge Zip-Up Hoodie ($105) and Boxers ($58) in the limited-edition Cloud Candy Heart Print. Both pieces are made from SKIMS’ signature Soft Lounge ribbed jersey fabric, ensuring comfort.
The collection also offers a wide selection of clothing pieces for dressing up for your Valentine’s date with boo.
If your TikTok FYP is anything like ours, you would have seen the brand’s Soft Lounge Slip Dress ($125) making waves on the app for its flattering fit. For the season, they have released a limited-edition Bubble Gum shade to add to the romantic vibe.
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L-R: Kitten Slippers, Cotton Fleece Pet Hoodie
If you thought that was all, think again.
Complete the ultimate lounge look with the Kitten Slippers ($105), made of soft faux fur. This pair of bedroom slippers even has a tail at the back and baby pink ribbons on each ear—price tag aside, its cuteness is irresistible.
Don’t forget to show some love to your fur babies with the brand’s Cotton Fleece Pet Hoodie ($67) this Valentine’s Day. Yes, it’s made for both cats and dogs!
The collection also features a wide range of lingerie, accessories, and pieces for kids and men. You can check out the full collection of over 20 designs on SKIMS’ website.
Check out SKIMS’ Valentine’s Day collection featuring BLACKPINK’s Rosé
If you love Rosé’s campaign for SKIMS’ 2025 Valentine’s Shop collection, you can now shop the pieces on the brand’s website. Whether you’re looking for some cosy loungewear or on the hunt for a new lingerie set for Valentine’s Day, SKIMS’ has got you covered. Did we forget to mention that these pieces are limited-edition? RUN, don’t walk!
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