When we think of going to Bangkok to shop, we mostly think of buying clothes, bags, and other fun trinkets. ICYMI, the Thai makeup and beauty scene is one you need to pay attention to as well. There are many Thai beauty and makeup brands popping off lately, including the likes of 4U2 Cosmetics.
4U2 Cosmetics is a leading makeup brand in Thailand, known for their wallet-friendly makeup products. They’re also vegan and cruelty-free! In Singapore, most of their products are priced under $15, but you can definitely find them for cheaper in Bangkok.
Aside from retailing on Shopee, the brand launched at Watsons outlets in Singapore this July, so you can now swatch the products in-stores before you buy! Not all of the items featured here are sold at Watsons, though, but they do all ship to Singapore when you order online.
If you’re looking to try the Thai makeup brand out, here are some of the best 4U2 Cosmetics products worth buying.
Cream blush with a satin finish; comes in 9 shades.
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The 4U2 Good Cream Blush is one of the brand’s bestselling products, and for good reason. The formula is both blendable and highly buildable. It also comes in 9 shades, from cool pinks to rich warm mauves. Their shade 01 Good Morning is one of their more popular picks—the slightly shimmery blush has a pH-changing formula, so it turns the right shade of pink for your skin tone.
Get the 4U2 Good Cream Blush at Watsons.
Glittery lipstick with matte and shimmery finishes.
Glittery makeup has been a huge trend over the past couple of years, but it has mostly been focused on glitter eyeshadows. Bring that trend to your lips with the viral Blink Blink Glitter Shine Lipstick from 4U2. It is a lipstick formulated with fine glitters, which catches the light when you wear it on your lips. What’s unique, though, is the fact that the lipstick comes in two finishes: glossy and matte!
We’re huge fans of the matte formula—long-wearing without being drying. It’s also easy to blend for that blotted lip look. The neutral pink Shine 04 Barbie Pony is currently a crowd-favourite, but they have 12 shades—mostly nudes—to choose from. You can use this product on your eyes and lips too! The glitter is eye-safe.
Get the Blink Blink Glitter Shine Lipstick at Watsons.
Non-greasy liquid eyeliner with 24-hour wear time.
If liquid eyeliners have a permanent space in your makeup bag, you might want to give 4U2’s This Is Not An Eyeliner a try. It is more affordable than your usual drugstore options and boasts all the benefits that we want from a liquid eyeliner. One, it has a fine brush tip that lets you do both thin winged liner and more dramatic looks. Two, it has a 24-hour wear time; is waterproof and sweatproof. Three, it dries very quickly and isn’t greasy, so you avoid the dreaded smudges, especially if you have hooded eyelids.
The eyeliner is currently available in 2 shades: 01 No Black and 02 Ain’t Brown.
Get This Is Not An Eyeliner at Watsons.
2-in-1 lip product with matte and clear gloss.
We love a 2-in-1 product, and if you’re in the same camp, you have to try the My Mate Gloss & Matte Lipstick from 4U2. This gloss comes with 2 different products in 1 nifty tube—you get both a soft, satiny gloss with lots of pigment and a clear transparent gloss. The brand recommends you put the satin shade on first, let it dry down slightly, and then layer the gloss on top for an extra juicy pout.
There are 15 shades to choose from, from rich cherry reds to darker taupe neutrals, so their colours suit a variety of skin tones! Fans are calling this a cheaper dupe for Chanel’s Le Rouge Duo Ultra Tenue as well.
Get the My Mate Gloss & Matte Lipstick at Shopee.
Matte blush infused with Vitamin E.
You might get the sense by now that 4U2’s lip and cheek products are the brand’s forte. Another one to add to cart is their For You Too Matte Blush, a flagship product that has been with the brand for a good while now.
Though liquid and cream blushes are popular at the moment, those with oilier skin may favour a matte blush, and here’s where this product comes in. The finely milled, blendable formulation keeps excess oil at bay and lasts for a good few hours before you need to touch up. The powder is also infused with Vitamin E for hydration!
There are 9 shades available, from baby “clean girl aesthetic” pink to a darker red. A popular pick is M02 Pink Lemonade, a dusty cool pink that gives balletcore vibes.
Get the For You Too Matte Blush at Watsons.
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Affordable blurring lip tint.
We love Korean lip tints, but let’s be real, the good ones can set you back a pretty penny. For the same quality, and under $15, is the Jelly Lip Tint from 4U2 Cosmetics. The colour is light and comfortable, almost airy when you apply it. It’s also non-sticky and dries down to a beautiful, soft and blurry finish.
There are 18 shades, which is a huge plus point for us, especially because you get deeper reds and neutrals, instead of just different shades of pink and coral. Sadly, not all the shades are available when you buy the product in Singapore, so keep an eye out if you do go to Bangkok’s Watsons!
Get the Jelly Lip Tint at Shopee.
Dupe for the Rare Beauty liquid blush.
A Rare Beauty Soft Pinch Liquid Blush dupe for just $8.90? Say less. This 4U2 dupe for Selena Gomez’s formerly viral blush line is a must-have if you love the Rare Beauty blush, but hate forking out the dough each time to get a refill. There are seven shades, ranging from a soft coral to a cool purple. It’s very pigmented, so a little goes a long way!
FYI: 06 Go Around is a pretty close cousin to Rare Beauty’s cult fave blush shade, Hope.
Get the Dear Me Liquid Blush at Shopee.
Whether you’re headed to your local Watsons outlet or going to Thailand to splurge, we hope this guide helps you figure out what to buy if you’ve got your eyes on 4U2 Cosmetics!
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