Asahi Has A Free-Entry Japan-Themed Pop-Up In Town With Mirror Rooms, Beer Tastings & Live Performances

Asahi Super Dry’s The Art Of Taste Pop-Up

With the hot weather, some Singaporeans would love to crack open a can of beer for a dose of refreshment. Thankfully, Asahi is letting you do just that with their new and improved Super Dry beer.

To celebrate the launch, the brand will be having their The Art Of Taste Pop-Up from now till 20 July 2023. Visitors can immerse themselves in an all-in-one experience featuring highlights of modern Japan, which includes brewery installations, tasting masterclasses and live performances. Plus, it’s free entry for all.

Brewery installations

Bask in this beautiful sensorial installation which features a field of barley, filled with basket hops. If you’re thinking of spicing up your IG feed, snap some mirror shots of you and your BFF in this gorgeous field ― no extra traveling necessary.

Or, you can immerse yourself in an enchanting musical light show in the pop-up’s Yeast Room, simulating what happens in their fermentation tank.

Tasting masterclasses

Treat yourself and bae to a 30 minute tasting session with a Master of Super Dry for a boozy date, where you’ll be taught step-by-step in a modern izakaya setting. NGL, this will definitely hit the spot for booze enthusiasts.

You can learn more about the various types of beer, watch an explosive demonstration of an immaculate Super Dry serve and experience firsthand how the beer can be paired with three different flavours: sweet, spicy and sour.

BTW, you’ll need to make a booking to experience this masterclass ― interested folks can purchase their slots on Klook for just $6 per ticket. Attendees will also receive an exclusive discount on beer all night long.

Taste zone

Some might say beer is “for a good time, not a long time”, but the pop-up’s taste zones will prove that the new Asahi Super Dry is perfect for any occasion. From lepaking with your kakis at a coffee shop to a romantic date with bae in a bar setting, you can enjoy the revamped beer however you like.

The taste zone features beer bundles and an array of Japanese-inspired food pairings for foodies and beer lovers to enjoy. Also, local bands will be performing throughout the event so you and your besties can vibe all night long.

Enjoy Asahi Super Dry’s The Art Of Taste Pop-Up With Their All-In-One Immersive Experience

If you’ve been meaning for a catch-up session, time to jio all of your friends to this unique pop-up and celebrate the launch of the newly-revamped Asahi Super Dry beer. With IG-worthy spots, Japanese-inspired food, masterclasses and live music ― it’s a great recipe for a good time.

Asahi Super Dry’s The Art Of Taste Pop-Up has free entry and all visitors can enjoy beer promotions, as low as $10 per glass. The event is open from now till 20 July 2023 and for more information, you can check out their website.

Asahi Super Dry’s The Art Of Taste Pop-Up
Date: Now to 20 July 2023
Address: 10 Penang Road, #01-02 Dhoby Ghaut Green, Singapore 238469
Opening hours: 4:30pm – 10pm daily
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