Seoul is home to numerous well-loved Korean fashion brands, from apparel to bags and eyewear. Don’t miss out on visiting them when you step foot in the city! These brands offer a diverse range of styles, from sleek and elegant designs to bold and statement pieces. Whichever style you have a preference for, you won’t be disappointed.
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1. ADERERROR
Fashion meets functionality with ADERERROR’s stylish everyday wear. Characterised by their sleek, youthful silhouettes and iconic bright blue logo, the brand carries a wide range of apparel across different textures and colours. This includes hoodies and pullovers in vivid hues such as their signature cobalt blue.
We especially love the zip-up leather jacket from their Spring/Summer 25 collection, which stands out thanks to its salmon pink hue, a contrast to leather products that typically come in black.
Address: View the full list of outlets here
Website | Instagram
2. ADSB ANDERSSON BELL
ANDERSSON BELL doesn’t disappoint with their eclecticism and attention to detail. Their style is contemporary, clean, and eye-catching all the same. Known for their gender-neutral silhouettes, the brand delivers a fusion of streetwear and high-end fashion that is not limited by gender norms.
Some innovative designs include the Lace Corset Oversized T-Shirt, a black, lacey corset incorporated with a basic white shirt, as well as their punk-inspired collaboration with Zara. With a perfect blend of vintage and futuristic elements, ANDERSSON BELL has become a brand beloved for their range and versatility.
Address: 42, Yunboseon-gil, Jongno-gu, Seoul, Korea
Opening hours: 12pm to 8pm (Tuesdays to Sundays) | Closed on Mondays
Website | Instagram
3. GLOWNY
GLOWNY is committed to their vision of highlighting the individuality, glow, and beauty of customers. Inspired by the element of minimalism from the 90s, the brand prioritises modern elegance and comfort. Their pieces are decked in lace embroidery, frills, ribbons, and adorable prints, exuding a contrasting laid-back yet girlish appeal. Trendy and comfortable to wear, they offer a range of items from camisoles to jeans, baby tees, and shorts. GLOWNY is the brand to turn to if you’re all for timeless basics that tap on your sensual and feminine charms.
Itaewon
Address: 2F, Itaewon-ro 45-gil 7, Yongsan-gu, Seoul, Republic of Korea
Opening hours: 12pm to 8pm daily
Jamsil
Address: 1F, Lotte World Mall, Seoul, Republic of Korea
Opening hours: 10.30am to 10pm daily
Website | Instagram
4. HYEIN SEO
HYEIN SEO pioneers the avant-garde Korean fashion scene with their dystopian and recalcitrant style. Known for their convertible hoodies, bold cutouts, and innovative pattern-making, HYEIN SEO pushes the boundaries of fashion with their experimental draping and structural designs. Their pieces embody a dramatic yet nonchalant attitude and have been spotted on top celebrities like Bella Hadid and Rihanna.
Address: 15-3 Dosan-daero 25-gil, Gangnam District, Seoul, South Korea
Opening hours: 12pm to 8pm (Wednesdays to Sundays) | Closed on Mondays and Tuesdays
Website | Instagram
5. IISE
IISE’s collections feature a seamless marriage between traditional elements and modern sensibilities. The brand’s vision is inspired by their founders’ Korean heritage, a trait that has become their distinct and unique selling point. Their streetwear and techwear designs are minimalistic and follow a primarily dark palate. These pieces are simple yet meticulous, flaunting their eye for quality and details.
Address: 234 Itaewon-ro (3rd floor), Seoul, Korea
Opening hours: 1pm to 8pm (Tuesdays to Sundays) | Closed on Mondays
Website | Instagram
6. Juun J
Juun J is characterised by their intrepid aesthetic and architectural approach to designs. Think avant-garde, oversized silhouettes, and a penchant for bold, experimental forms. Among their various collections, Juun.Jeans stands out with its deconstructed and futuristic pieces, reflecting the brand’s top-tier denim craftsmanship. The brand has also worked with famous K-pop idols such as BamBam from Got7 and Key from SHINee.
Address: 23 Eonju-ro 164-gil, Gangnam District, Seoul, South Korea
Opening hours: 11am to 8pm daily
Website | Instagram
7. Kijun
Translating to “standard” in Korean, Kijun is a womenswear label that hopes to redefine the traditional standards of beauty in the fashion scene. The brand adopts a cinematic approach to each collection, imagining them as distinct films with a unique concept. Inspired by the street style of the 80s and 90s in Seoul, Kijun’s items include minimalistic tops, casual shorts, and flared pants. The brand reinvents the conventional notion of female beauty through their understated yet elegant style.
Address: 2F, 19, Itaewon-ro 54-gil, Yongsan-gu, Seoul, Korea
Opening hours: 12pm to 8pm daily
Website | Instagram
8. MINJUKIM
MINJUKIM brings a charming and dream-like quality to her designs, think a darker take on ballet core, with ribbons, tulle overlays and ruffles galore. The brand is built on artistic creativity, fairy-tale imagination, and refined craftsmanship. The fashion label has even worked with K-pop girl group ILLIT on their stage outfits. Some highlights include their V-Line Buckle Full Skirt in silver and mini dresses with exaggerated puff sleeves.
Address: 10 Bukchon-ro 7-gil, Jongno District, Seoul, South Korea
Opening hours: 12pm to 6pm daily
Website | Instagram
9. OPEN YY
Formerly known as TheOpen Product, OPEN YY is a streetwear brand that introduces contemporary feminine silhouettes with a rebellious flair. The brand seeks to refine casual classics through their use of asymmetrical structures and timeless silhouettes, represented by their Hug & Heart Cutout Skirt. The brand takes an innovative approach to familiar staples by elevating them into unique, impressionable pieces. Their outfits have even been seen on stars like Kendall Jenner, Hailey Bieber, and Blackpink.
Address: South Korea, Seoul, Yongsan District, Itaewon-ro 36-gil, 16 1층
Opening hours: 11am to 8pm daily
Website | Instagram
10. POST ARCHIVE FACTION
Known for their futuristic edge, POST ARCHIVE FACTION’s apparel looks straight out of a dystopian movie. The brand is well-known for their avant-garde designs characterised by experimental silhouettes, shapes, and intentional cutouts. Post Archive Fashion subscribes to a primarily grayscale palette and works with a range of technical fabrics. Some of their new arrivals include technical jackets, bomber jackets, and their Current Form 2.0 collection of shoes.
Address: 1F, 30 Dasan-ro 20-gil, Jung District, Seoul, South Korea
Opening hours: 2pm to 8pm (Fridays to Wednesdays) | 10am to 8pm (Thursdays)
Website | Instagram
11. thisisneverthat
thisisneverthat is a Korean streetwear brand that fuses functionality with modern designs. Built on the designers’ vision to capture the essence of street cultures, the brand offers a unique blend of futuristic and rudimentary elements, often incorporating military and 90s sportswear influences. Their designs focus on clean typography, premium fabrics, and contrasting staple pieces. Some notable items include their assortment of colourful graphic shirts. thisisneverthat has also collaborated with major brands like New Balance, Dr. Martens, and Disney.
Mapo-gu
Address: South Korea, Seoul, Mapo-gu, Jandari-ro, 32 1층 101호
Opening hours: 11am to 9pm daily
Yeouido
Address: South Korea, Seoul, Yeongdeungpo District, 지하 Yeoui-daero, 108 더현대 2층
Opening hours: 10.30am to 8pm (Mondays to Thursdays) | 10.30am to 8.30pm (Fridays to Sundays)
Jamsil
Address: South Korea, 서울 Songpa District, Olympic-ro, 300 롯데월드몰 지하 1층
Opening hours: 10.30am to 10pm daily
Website | Instagram
12. WOOYOUNGMI
Renowned for their sophisticated approach to menswear, WOOYOUNGMI offers luxurious pieces with a futuristic nuance. The brand is beloved for their meticulous tailoring, attention to detail, and commitment to quality material. Through their seamless merger of refined aesthetics and cutting-edge design, WOOYOUNGMI stands out in the contemporary menswear landscape, especially with their range of high-quality suits and blazers.
Address: View the full list of outlets here
Website | Instagram
13. STAND OIL
STAND OIL’s flagship store in Seongsu is a must-go if you’re visiting the area. Elegant and refined, the brand boasts an impressive collection of bags and shoes in different colourways. Its recent collection features the Plump Bag, a spacious and sleek design available in black, cream, and light khaki. Their items are made from vegan leather, reflecting their commitment to sustainability while condoning animal cruelty. Lined with photogenic installations, the store’s interior is perfect for those looking to take an aesthetic OOTD.
Address: 19, Yeonmujang 11-gil, Seongdong-gu, Seoul, Korea 04783
Opening hours: 11am to 8pm daily
Website | Instagram
14. BLUE ELEPHANT
BLUE ELEPHANT is a stylish eyewear brand that blends iconic ‘70s American frame silhouettes with a fresh, modern edge. Their mission? To help you elevate your look with bold, fashion-forward glasses that won’t burn a hole in your wallet. If you are on a budget but still want to add some flair to your outfit, Blue Elephant’s got your back with prices starting from just $50.
Seongsu
Address: 2~3F, 13, Yeonmujang-gil, Seongdong-gu, Seoul
Opening hours: 12pm to 10pm daily
Myeongdong
Address: 1~4F, 8-7, Myeongdong 8-gil, Jung-gu, Seoul
Opening hours: 11am to 11pm daily
Website | Instagram
15. Gentle Monster
GENTLE MONSTER is a luxury eyewear brand with eclectic and futuristic designs. Their physical stores are known to resemble museums with bold artwork installations, including the famed giant head kinetic object. Apart from providing an experiential store experience, the brand offers a wide range of sleek and luxurious eyewear crafted from high-quality materials. They have collaborated with top brands and celebrities like Jennie of Blackpink and Maison Margiela.
Address: View the full list of outlets here
Website | Instagram
Treat yourself to an indulgent shopping spree at these renowned Korean fashion brands in Seoul. We got you covered from futuristic eyewear to sophisticated bags and apparel ranging across different styles.
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