Since its founding in 2019, pop princess Selena Gomez’s makeup line has made waves for its cruelty-free, vegan products that paved the way for radiant, glowing makeup finishes. If you stan the brand’s championing of authenticity and positivity, here are the best Rare Beauty products to have in your makeup arsenal.
Did you know? All of Rare Beauty’s products are designed with accessible packaging, making them easy to open and close, hold, and apply━even with one hand. This was inspired by Selena’s own experience with lupus, an autoimmune disease which left her with muscle weakness, shaky hands and other mobility issues.
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Perhaps the OG viral product on the brand’s lineup is their Soft Pinch Liquid Blush, which sold more than 3 million units in the USA alone, back in 2022. The weightless, ultra-pigmented blush comes in 13 dewy and matte finishes, with an incredibly blendable formula that you can build for a wash of colour on your cheeks.
The brand is all about positivity and building mental health awareness, and you’ll see this in the names of their products━these blushes come in shades like Love, Joy, Bliss, Grateful, Encourage and Believe.
Get the Soft Pinch Liquid Blush for $39 at Sephora.
Pair your liquid blush with the Positive Light Liquid Luminizer, which comes in 8 pearlescent shades that effortlessly glide over any makeup base without creasing or messing up what’s beneath.
Packed with light-reflecting pearl particles, plus lotus, gardenia, and white waterlily that’ll nourish your skin, all you need is 1-2 dots to highlight, or mix it in with your foundation for an all-over radiance. Unsure about a liquid highlight? Get it in a silky powder finish with the Positive Light Silky Touch Highlighter ($42).
Get the Positive Light Liquid Luminizer for $42 at Sephora.
With 2 powerhouse formulas already in the bag, what’s left is to combine them into one, and that’s exactly what Selena Gomez did to produce yet another hit product: Soft Pinch Luminous Powder Blush.
It’s all of the pigment from the viral liquid blush, loaded with the glass-like radiance of the luminizer, in one hand-polished powder cake. The only downside: this powder blush comes in just 6 shades.
Get the Soft Pinch Luminous Powder Blush for $44 at Sephora.
The hottest new product in the Rare Beauty collection is their True to Myself Tinted Pressed Finishing Powder━as yet unreleased in Singapore, but we should be getting it in soon, one can hope. Beauty influencer Mikayla Nogueiro seems to think this may be one of Rare Beauty’s best launches ever, with its blurring, diffused cloud finish that smooths and sets your makeup without making you look too matte and flat.
It’s also flashback-free so you won’t look white in photos, and comes in 14 shades for that perfect colour match.
The True to Myself Tinted Pressed Finishing Powder retails for US$30 (~S$39).
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When Rare Beauty launched their Soft Pinch Tinted Lip Oil last year, its 8 shades sold out in 12 hours on the US website, with more than 20,000 people waitlisted thereafter. It took months before Sephora Singapore managed to restock their supply!
Here’s why these lip oils went so viral: its jelly-to-oil formula leaves a subtle tint on your lips that lasts all day, gently plumps your lips, and is transfer-proof. The jojoba and sunflower seed oil in this hydrates your lips without leaving a sticky finish, and you can layer it on for a more intense colour payoff.
Get the Soft Pinch Tinted Lip Oil for $33 at Sephora.
Before you slick on the lip oil, you might want to consider defining your lips with the Kind Words Matte Lip Liner, with its balm-like matte formula that’s non-drying, waterproof and long-lasting. It even comes with a built-in sharpener so you can glide the lip liner on precisely. Its 11 shades come with inspirational names, such as Humble, Fun, Gifted, Devoted, and Worthy.
Get the Kind Words Matte Lip Liner for $26 at Sephora.
Enlarge your peepers with Rare Beauty’s Perfect Strokes Universal Volumizing Mascara━a weightless, buildable, super black mascara that utilises a combination of short and long bristles on its wand to give you both length and volume. It’s water-resistant and clump-resistant too, AKA the perfect finish for your eye makeup.
Get the Perfect Strokes Universal Volumizing Mascara for $33 at Sephora.
Bringing an eyeshadow palette out with you can be a pain. Enter All of the Above Weightless Eyeshadow Stick, which simply does it all: line, shade, smoke, and highlight. Its rich yet weightless gel formula is loaded with multi-dimensional pearls, easily blendable and great for layering, so you can build up the intensity for whichever purpose you wish to use it for.
It also comes with a built-in sharpener, and is fade- and water-resistant. You won’t even need a brush for this.
Get the All of the Above Weightless Eyeshadow Stick for $37 at Sephora.
Vitamin E and extract of white peony are 2 ingredients that take the Positive Light Under Eye Brightener from good to great, especially when paired with its metal applicator that soothes your under eye. It’s important to note that this product cannot take the place of concealer, but rather can be used on top of concealer to further reduce the look of dark circles. Otherwise, wear it alone for an instantly refreshed look.
Get the Positive Light Under Eye Brightener for $41 at Sephora.
The Liquid Touch Weightless Foundation, available in 48 shades, was one of the first products that Rare Beauty put out. It won hearts everywhere for their shade-inclusive, serum-like, pigmented formula that’s super blendable and buildable.
This foundation evens out skin tones and blurs pores, with lotus, gardenia and white lily extracts that keep your skin nourished as well.
Get the Liquid Touch Weightless Foundation for $52 from Sephora.
Especially great for those with sensitive and acne-prone skin, Rare Beauty’s products ensure everyone looks and feels good. Not only does the brand promote a radiance from within, its makeup line will also allow you to walk around with a healthy glow on your face.
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