If you’ve walked past Keong Saik Road, you would’ve noticed a strikingly pink shophouse building for a while now. Just a year ago, Coach unveiled the Coach Play Shophouse, its first and biggest concept store in the world, right here in Singapore. To celebrate its first anniversary, the fashion brand has revamped the three-storey shophouse, drawing inspiration from the latest spring additions to their Tabby Bag series.
Alongside this refresh, visitors can expect a range of exclusive products and workshops, which promise an immersive retail experience unlike any other. Read on to find out what’s new.
Upon stepping into the shophouse, the refurbished lobby will immediately catch your eye with its vibrant yellow walls, offering an ideal backdrop for snapping your OOTD. These transformations are inspired by Coach’s key bag of the season, the Tabby Shoulder Bag with Quilting, which you’ll find on display in the Coach Tabby Shop.
There, the spacious room awaits with a wide array of bags from its seasonal collection, including small leather goods like cardholders and wallets. This lounge is a dream come true for every fashionista, where you can try on any of the pieces on display.
What makes this collection unique is that the Tabby Bags are now quilted and crafted from materials like Nappa leather, denim, and daisy print. The new iterations are plush and soft, allowing you to change things up from your usual style.
Among the new additions, be sure to explore the Tabby Shoulder Bag with Quilting and Bold Daisy Print. This design perfectly captures the essence of spring, infusing your outfit with a vibrant burst of colour.
Also on the ground floor is the Coach Café, which offers a NYC-inspired menu curated by local cafe Brawn & Brains Coffee.
You can catch up with your kakis while indulging in signature menu items like Classic Pancakes and Avocado Toast, and quench your thirst with a cup of ice-chilled coffee.
If you’ve been following Coach, you’ll surely recognise Rexy, the brand’s beloved mascot. The T-rex returns in style with the exclusive Rexy’s Bites Collection at the Coach Café, launched to commemorate the first anniversary of Coach Play Shophouse.
You’ll find an assortment of merchandise such as tote bags, pouches, and T-shirts to express your love for the adorable T-rex.
Venture upstairs to discover the Coachtopia Room ‒ a dedicated space for visitors to check out a curated selection of upcycled and upcrafted bags, accessories, and ready-to-wear apparel. Those new to Coachtopia might be interested to know that it’s a subsidiary of Coach, dedicated to craftsmanship and creativity.
P.S.: Coachtopia items are sold exclusively at the shophouse.
Moving on to the Vintage Room, the space showcases vintage Coach bags that are available for purchase. Since this is the first and only permanent Coach Vintage store in the world, you can always return to make your purchase once you’ve made up your mind.
Of course, you won’t want to miss the craftsmanship bar, where you can customise your new Coach purchase. With the Coach Create service, you can personalise your bag with pins and patches, making it uniquely yours.
Located on the highest floor of the shophouse, the Workshop Space invites visitors to participate in interactive workshops that Coach has planned throughout the year.
As part of the upcoming lineup, sustainable floral workshops with Echevaria.co will be taking place on 18, 20, and 21 April 2024, between 12pm and 6pm. Interested participants can sign up via this link.
Even if you can’t attend the workshops at these times, don’t worry, as there will be more opportunities for you to sign up in the future. You can find out more about the workshops here, and join their Telegram group for the latest updates.
All visitors will receive a Spring Puffy Sticker after exploring the newly revamped Coach Play Shophouse. These are perfect for sticking on your laptop cases and notebook covers, adding a dose of cuteness to your everyday items.
Whether you’re with your significant other or your friends, the Coach Play Shophouse is perfect for a weekend activity. While you’re there, don’t forget to check out Coach’s new Tabby Shoulder Bag with Quilting collection to zhng up your look.
Coach Play Shophouse
Address: 5 Keong Saik Road, Singapore 089113
Opening hours: 10am – 10pm daily
Coach Café opening hours: 9.30am to 5pm (Sundays To Thursdays)ㅣ9.30am to 8pm (Fridays to Saturdays)
This post was brought to you by Coach.
Photography by Ally Siew.
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