Blackpink’s Jisoo Announced As Tommy Hilfiger’s New Ambassador

BLACKPINK’s Jisoo is the new Tommy Hilfiger ambassador

Hot on the heels of BTS’ Jin minted as the new LANEIGE ambassador is the news that BLACKPINK star Jisoo is the latest face of the Tommy Hilfiger brand. Dubbed the face of their Fall 2024 campaign, Jisoo follows in the footsteps of other Tommy Hilfiger ambassadors like Formula 1 driver Lewis Hamilton and influencer Sofia Richie. 

The campaign’s launch sees Jisoo touring a selection of iconic New York destinations on an open-top bus, decked out in Tommy Hilfiger’s threads. In one image, Jisoo is all polished, uptown girl vibes, layering a navy wool jacket with gold buttons, a navy-blue striped cardi, and a white shirt with a high, ruffled collar.

In another, Jisoo wows in a camel-coloured coat and a manicure with the Tommy Hilfiger logo. 

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“Partnering with Tommy Hilfiger is a dream come true,” said Jisoo in a press statement. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity—that resonates deeply with who I am.”

Jisoo fronting a global fashion brand on her own feels like an apt evolution, given that the singer made her solo debut with the album, Me, in March 2023. The album quickly became a critical hit, with over a million sales. To date, it is the best-selling album by a female soloist in South Korea.

 

The Fall 2024 Tommy Hilfiger collection is now available worldwide, at Tommy Hilfiger stores. There are several outlets in Singapore, including VivoCity, Westgate, and Orchard. 

For more BLACKPINK news, its worth noting that Lisa is coming to Singapore to host her first fanmeet this November.

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All images courtesy of Tommy Hillfiger & Jisoo.