A new year means a whole new spate of beauty products to look forward to. This January brings with it a wealth of new makeup and skincare from brands such as Huda Beauty, NARS, and plenty more. All the better to spend your next pay cheque or ang bao money with, we say.
Here are all the new beauty products available in Singapore this January 2025 that are worth checking out.
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1. Fenty Beauty You Mist Setting Spray
Fenty Beauty has announced that their new You Mist setting spray—the first of its kind from the brand—is launching on 17 January. This product promises to act as both skincare and a setting spray. For one, it helps your makeup last for up to 12 hours, imparting sweat-, humidity-, and water-resistance to your beat. You can also use it to refresh and instantly hydrate your complexion throughout the day with additional spritzes. Price and retail information TBD.
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2. Flower Knows Strawberry Cupid Collection
Flower Knows has introduced its Strawberry Cupid collection, where makeup products are housed in Flower Knows’ signature whimsical and vintage-inspired packaging, albeit with a strawberry slant. Look forward to products that perform as good as they look, including the Strawberry Cupid Lip Cake Cream ($20), a velvet lip cream with a soft matte finish, and the Strawberry Cupid Makeup Palette ($40), with dreamy neutral mattes and shimmers for everyday wear.
3. Benefit Mighty Fine Brow Pen
Benefit makes a splash in the brow space again with their new Mighty Fine Brow Pen, an ultra-precise upgrade from its new signature Precisely My Brow series of products. Benefit’s latest brow pencil has a 0.1mm triple-tip brush to deliver super fine lines that mimic the look of actual eyebrow hairs, ideal for low-maintenance days or clean girl looks. The product will only be launched from 11 January, price TBD.
Get the Benefit Mighty Fine Brown Pen at Sephora.
4. JUNGSAEMMOOL MEN
For men who want to try makeup, JUNGASEMMOOL MEN is the gateway. Designed by the award-winning Korean makeup artist, Jung Saem Mool, this streamlined series of products offers men a fantastic starter kit, with one foundation, a lotion, concealer, a brow product, and a lip balm. Products are either multitasking or come with their own applicators. The lip balm, for instance, exfoliates and moisturises your lips, while the stick foundation also includes an attached brush.
Get JUNGSAEMMOOL MEN on Shopee.
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5. Huda Beauty Ube Collection
Ube’s beautiful purple lends itself to Huda Beauty’s latest Ube Collection, decked out in lilac hues. There are three products to covet: the buildable cool-toned Blush Filter in Ube Cream ($35), the collagen-infused Faux Filler Lip Gloss ($32) to give you lilac-tinted, plumper lips, and the Easy Bake Loose Baking & Setting Powder ($62), which helps blur imperfections and neutralise hyperpigmentation.
Get the Huda Beauty Ube Collection at Sephora.
6. Fenty Beauty We’re Even Hydrating Longwear Concealer
Fenty Beauty is keeping us fed with its deluge of new products, including this anticipated We’re Even Hydrating Longwear Concealer, designed for those with dry skin. The medium-coverage formula promises to keep your under-eyes hydrated for 12 hours, avoiding the papery effect dry under-eyes tend to get with many concealers. Plus, it’s available in 50 shades!
Get the Fenty Beauty We’re Even Hydrating Longwear Concealer for $45 at Sephora.
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7. Anastasia Beverly Hills Brow Freeze Gel
Anastasia Beverly Hills is the doyenne of eyebrow products in the makeup space, so their new Brow Freeze Gel has us excited. The brow wax-gel hybrid is designed to keep your brows in place all day, creating lifted, separated, and feathered brows without the fuss. The product is also applied with their signature triple-action comb, allowing you to easily shape your brows. If you’re a soap brows devotee, maybe it’s time to consider an upgrade.
Get the Anastasia Beverly Hills Brow Freeze Gel for $44 at Sephora.
8. NARS The Amour Collection
Ahead of Valentine’s Day, NARS has launched The Amour collection, where all their signature formulas get a packaging upgrade. There are 5 products in the collection, all housed in romantic red and hot pink cases. Products include their Explicit Lipstick ($55) in a new rose-brown shade, a new Light Reflecting Setting Powder ($66) with a no flashback finish, and a new blush ($57) in a soft peach hue.
Get The Armour Collection at NARS boutiques islandwide.
9. Clarins Hydra-Essential [HA2] Bi-Serum
If you’re looking for a weightless serum that delivers maximum hydration, Clarins’ new innovative Hydra-Essential [HA2] Bi-Serum should be on your vanity. The quick-absorbing formula is crafted with the power of hyaluronic acid and organic leaf of life extract, as well as other nourishing plant-based extracts that help plumpen and soothe sensitive skin. According to Clarins’ research, this Bi-Serum is 13 times more hydrating that regular hyaluronic acid as well!
Get the Clarins Hydra-Essential [HA2] Bi-Serum for $100 at Clarins’ website.
10. INNISFREE Collagen Green Tea Bounce Cream
Ceramide is a godsend ingredient for people with dry and sensitive skin. At the hands of INNISFREE, this magical ingredient is taken to the next level in their latest release, the Collagen Green Tea Ceramide Bounce Cream ($35). Each tub of lightweight lotion marries billions of seaweed-derived collagen with ceramides extracted from green teas. Overall, the product is designed to strengthen your skin barrier as it hydrates, guarding your complexion against environmental pollutants.
Get the INNISFREE Collagen Green Tea Bounce Cream for $35 from INNISFREE.
11. Glow Recipe Cloudberry Bright Moisture Cream
We’re always seated for a Glow Recipe drop, and this latest cloudberry series is no exception. In their new Cloudberry Bright Moisture Cream, Glow Recipe harnesses cloudberry seed oil and CoQ10 to brighten your skin and even out your complexion, while their patented Peptide-Lipid Complex improves elasticity.
Get the Glow Recipe Cloudberry Bright Moisture Cream for $64 at Sephora.
12. Rare Beauty Awaken Confidence Bouncy Cream
Rare Beauty has expanded thor skin and bodycare line with their new Awaken Confidence products. Crafted to help women feel confident in their own skin, the collection stars two products: a body and hair fragrance mist and a body cream. The latter has been raved about by consumers for its pudding-like texture that is cooling when applied on the skin.
Get the Rare Beauty Awaken Confidence Bouncy Cream for $62 at Sephora.
With an array of exciting launches to kick off 2025, beauty enthusiasts have plenty to look forward to this January. Whether you’re upgrading your brow game, experimenting with romantic hues, or hydrating your skin to perfection, these new offerings from top brands are sure to inspire your next splurge.
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All images courtesy of their respective brands.
A phone case that's cute AND convenient? Adding it to my cart RN.
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Something to look forward to in 2025.