Beauty Payday Pick

Payday Picks: 10 New Beauty Launches In May 2025

New beauty launches in May 2025 

There’s nothing like the thrill of tearing into a fresh beauty haul right after payday. If your vanity’s been looking a little too empty, this month’s new drops will fix that real quick. From glowy palettes and viral setting sprays to skincare upgrades and nostalgic perfumes, these beauty launches in May have big names like NARS, Huda Beauty, Sulwhasoo, and even drugstore fave Bifesta coming in hot. 

Your bank account will recover, but you’ll never be this young reppin’ a highlighter from your favourite pop star ever again. 

New makeup launches in May 2025 

1. NARS The Hot Escape Collection 2025 

May Payday Pick NarsMay Payday Pick Nars

Source: NARS

NARS is bringing serious vacay vibes this season with their new Hot Escape Collection 2025. Inspired by the iconic striped umbrellas of Biarritz, this limited-edition launch has everything you need to glow up for the months ahead: cheek palettes, eyeshadow sticks, lip oil shades, and even a mini bronzer and lip oil duo. 

There’s plenty to love, starting with the Hot Escape Cheek Palettes I & II ($66), which come with blush, bronzer, and highlighter shades to mimic that sunkissed flush you’d get from a beach day. The mix of matte and shimmer textures makes it easy to go from subtle glow to all-out summer goddess.

For the eyes, check out the Total Seduction Eyeshadow Sticks ($48). These creamy shimmer sticks come in 8 blendable shades, including cult-faves Orgasm and Laguna. They glide on like a dream and promise no creasing or fallout. 

Lips get some love too, with the Afterglow Lip Oil ($42) available in 4 glossy, hydrating shades powered by Raspberry Seed Oil and Pomegranate Extract. And trust us, the Mini Laguna Bronzer & Lip Oil Duo ($45) will come in handy for your travel pouch. 

Get Nars The Hot Escape Collection from $42 on Sephora.

 

2. Huda Beauty Blurring Easy Bake setting spray 

Source: Huda Beauty 

If you’re someone who dislikes having to do touch-ups, you’ll want to add Huda Beauty’s new Blurring Easy Bake Setting Spray ($51) to cart ASAP. Just a quick shake and a single spritz is all it takes to lock in your beat for the next 16 hours. 

This setting spray promises to blur pores, control shine, and keep your makeup sweat- and transfer-proof, all while staying matte. It’s alcohol- and fragrance-free, with ingredients like mineral clay to reduce oil, rice starch for that filtered-skin finish, and hyaluronic acid to keep things comfy and hydrated.

Grab the full-sized 100ml bottle ($51), or go for the travel-friendly 30ml version at $28 to stash in your purse. 

Get the Huda Beauty Blurring Easy Bake setting spray from $28 on Sephora

3. Haus Labs by Lady Gaga 

Source: @hauslabs via Instagram 

Little Monsters, it’s time to put your paws up. Haus Labs by Lady Gaga is finally arriving to our shores on 8 May. And yes, it’s as fierce as you’d expect.

If you haven’t heard of it, Haus Labs is Gaga’s vegan and cruelty-free cosmetics brand known for its high-performance formulas packed with skin-loving ingredients like chamomile, green tea, tiger grass, and plant squalane. Expect bold pigments that don’t compromise on being kind to your skin.

The hero product is the Triclone Skin Tech Foundation, which comes in a groundbreaking 51 shades to suit every undertone. Pair it with the Triclone Skin Tech Concealer for the ultimate power duo that’s made for everyday wear or full glam moments. You’ll also want to get your hands on the Bio-Radiant Glassy Balm Highlighter Stick, available in four glowy shades, from Glassy Champagne Quartz to Pure Glass, for that lit-from-within finish.

The launch lineup also includes the PhD Hybrid Lip Glaze, Color Fuse Blush Powder, and a curated range of brushes to complete your glam kit. 

Get the Haus Labs by Lady Gaga range (from $26) on Sephora

4. Laneige Glaze Craze Tinted Lip Serum

Source: Laneige

Laneige’s new Glaze Craze Tinted Lip Serum ($32) might just be your new fave lip product. Infused with 95% skincare ingredients, this juicy formula gives you a sheer wash of colour, donut-glaze shine, and 12-hour hydration in one swipe. It’s basically skincare dressed up as a lip product.

It’s available in 8 dessert-inspired shades like Sugar Glaze, a nude MLBB beige, and Chocolate Frosting, a sheer cocoa tint. Each one is lightly scented to match its name. It’s clinically proven to plump, smooth, and moisturise for 12 hours, while the Rhode-esque packaging makes it cute enough to whip out in public.

Get the Laneige Glaze Craze Tinted Lip Serum ($32) on Sephora

New skincare launches in May 2025 

5. KraveBeauty’s Beet The Sun SPF

Source: KraveBeauty

Here’s a cult favourite that’s finally available in Singapore: KraveBeauty’s Beet The Sun SPF ($42). This viral sunscreen is a must-have for anyone who hates the heavy, greasy feel of traditional sunblock. It’s lightweight, hydrating, and melts into the skin with zero white cast.

Powered by globally recognised UV filters and SPF 50+ PA++++ broad-spectrum protection, this skin-first sunscreen shields you from the sun and also treats your skin while doing it. It’s boosted with upcycled Beetroot Extract for antioxidant support, Hyaluronic Acid Complex for lasting hydration, and Beta Oat Glucan to calm and strengthen the skin barrier. The sunblock is also designed to feel like second skin and is ideal for everyday wear, even for girlies with sensitive skin. 

Get the KraveBeauty Beet The Sun SPF for $35 on Sephora

6. Sulwhasoo The Ultimate S Cream Rich & S Enriched Cleansing Foam

Source: Sulwhasoo 

Sulwhasoo is expanding its luxe anti-ageing The Ultimate S collection with 2 new drops: The Ultimate S Cream Rich ($600) and The Ultimate S Enriched Cleansing Foam ($95). Both feature the star ingredient Ginseng Berry SR, a powerful anti-ageing extract derived from 600kg of ginseng berries.

The cream is designed for those who want that sculpted, glowy look. It’s formulated with a Ginseng Oleosome Texture that delivers deep hydration and promises a lifted effect around areas like your jawline, cheeks, and eye contours. Bonus: the glow and moisture reportedly last up to 100 hours.

The cleanser, on the other hand, is perfect for your end-of-day wind down. It contains 75% Ginseng Berry Elixir and a mix of peptides and hydrating oils to cleanse your face without drying it out. Expect soft, bouncy skin right after rinsing.

Get the Sulwhasoo Ultimate S Collection from $95 at Sulwhasoo Singapore.

7. ESPRIQUE Lasting Serum Liquid

Source: ESPRIQUE

Meet the newest base makeup drop from Japan: ESPRIQUE’s Lasting Serum Liquid Foundation ($34), a high-performance foundation that wears like a serum but lasts like a pro. Infused with 83% beauty essence and a special temperature-responsive polymer, this lightweight formula melts into your skin with your natural body heat. The result is a fresh, poreless glow that stays put for up to 15 hours.

Don’t be fooled by the silky texture: it offers high, even coverage with ultra-fine pigments, forming a snug second-skin veil that blurs out pores and leaves skin looking smooth and radiant without feeling heavy. Basically, it’s your skin, but better. The foundation comes in 7 shades that are perfect for East Asian skin tones. 

Get the ESPRIQUE Lasting Serum Liquid ($34) at Guardian

8. Bifesta Renewal Product Lineup

Source: Bifesta 

Your favourite drugstore skincare products just got a chic glow-up. Bifesta, the OG Japanese skincare brand known for its gentle yet effective formulas, is back with a refreshed new look. Think minimalist packaging and upgraded ingredients—all at the same wallet-friendly prices we love.

The rebrand brings modern, clean girl vibes to your shelfie, without compromising on accessibility or function. Cult favourites like the Makeup Remover Cleansing Sheets (from $3.60) now come in enhanced formulas. The Serum Moist cleansing sheets are now boosted with niacinamide for extra hydration and glow, while Perfect Glow ones feature yuzu ceramide to brighten and even out your skin tone.

Also in the new lineup: the Micellar Cleansing Water ($18.20) and Foaming Whip ($9.90), both now infused with skincare faves like niacinamide and micro-carbonated bubbles for a deeper yet gentle cleanse. The Foaming Whip has also been upsized to 200g, so you get more foam for your buck.

Get the Bifesta Renewal Product Lineup (from $3.60) at Guardian.

New haircare launches in May 2025 

9. Kérastase Glaze Drops Hair Oil

Source: Kérastase

Dreaming of soft, glossy hair without the grease? The new Kérastase Glaze Drops Hair Oil ($66) is your new holy grail. Designed for long hair that’s prone to frizz, this luxe oil-serum hybrid smooths and hydrates your strands for up to four days of bouncy, mirror-shine locks.

Formulated with wild rose extract, hyaluronic acid, and citric acid, it tackles dryness, frizz, and dullness in just a few drops. All thanks to a precise glass dropper that makes application mess-free. Just apply to dry or towel-dried hair and leave it in. The hair oil is also paraben- and sulphate-free, making it gentle enough for regular use.

Get the Kérastase Glaze Drops Hair Oil ($66) on Sephora

New fragrance launches in May 2025 

10. Marc Jacobs Daisy Wild Eau So Intense Eau de Parfum

Source: Marc Jacobs 

Just a whiff of Marc Jacobs’ Daisy perfume is enough to send any millennial girly straight down nostalgia lane. But the latest addition, Daisy Wild Eau So Intense ($230), brings a bolder, grown-up twist to the iconic scent we all know and love.

This intense floral fragrance blends juicy banana blossom with jasmine extract and tuberose at its heart, while warm notes of amber and sandalwood ground it with an earthy depth. It’s a scent made for wandering off-trail—vibrant and a little unexpected, just like the best kinds of adventures.

Get Marc Jacobs’ Daisy Wild Eau So Intense ($230) at Tangs

New beauty launches in May 2025

There’s no better way to treat yourself this month than by carting out these new launches. After all, we’re almost at the halfway mark of the year and perhaps it’s time for a glow up. 

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Cover Image: Bifesta, Haus Labs, Huda Beauty

Shue Xin Tan

Philosophy and Literature enthusiast.

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Shue Xin Tan

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