On opens Singapore flagship store
Swiss sportswear brand On has been growing in popularity as a trendy streetwear option in recent years, with many choosing to don their shoes as the finishing touch to their outfit. Here comes the good news—the brand has just opened its first Singapore flagship store at Jewel Changi Airport!
Source: Access Communications
The two-storey store spans 9,300 square feet, offering a wide and curated selection of On’s most popular running shoes, technical apparel, and accessories. Look out for the Magic Wall—a modular installation that aids guests in finding and trying on their ideal shoes. In addition, the store boasts interactive displays that provide you with information on their signature CloudTec cushioning and Speedboard technology.
Source: Access Communications
The first level of On’s flagship store is dedicated to footwear and technical apparel. The space also features “ZONE DREAMERS”, an ongoing campaign with globally acclaimed celebrity Zendaya. Meanwhile, the second level hosts tennis products, a lifestyle footwear wall, and an outdoor section.
Source: Access Communications
Beyond retail, On aims to build a vibrant community of like-minded individuals with their On Run Club Singapore. The brand has planned for various upcoming initiatives, such as workshops, weekly group runs, and training sessions.
Source: On
Here are some recommendations for those new to the brand. First up, the all white Cloudnova 2 ($249) impresses with its clean aesthetic. This model is particularly popular on TikTok, with many raving over the comfort of its cushioned insoles and how great it looks with their everyday outfits. The easy-to-match colour of the shoes ensures that you can throw on any colour you want!
Source: On
Next up is the new generation of On’s signature shoe. The Cloud 6 ($239) in black serves as a pair of staple shoes with its sleek, minimalistic colour. This is especially ideal for those who prefer shoes in darker tones to avoid having them look dirty.
On opens at Jewel Changi Airport
Head down to On at Jewel Changi Airport to shop for your next pair of kicks!
Address: Jewel Changi Airport, 78 Airport Blvd, #02-230/231
Opening Hours: 10am to 10pm, daily
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