We all know that the K-beauty scene has been popping off for quite some time, but let us draw your attention a little closer to home with the vibrant Thai makeup and beauty scene. With high-quality and affordable products, it looks like these Thai brands are starting to give K-beauty a run for its money.
From eyeshadow palettes with cute, eye-catching packaging, to colour-changing blushes, here are some Thai beauty brands you should check out the next time you’re in the Land of Smiles.
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Vegan and cruelty-free Thai makeup brand.
L-R: 4U2 Jelly Lip Tint, 4U2 Dear Me Liquid Blush
You may have encountered 4U2 during your trips to Watsons, but it’s definitely more affordable in Thailand. Known for its vegan and cruelty-free products, this brand has garnered a dedicated following among beauty enthusiasts.
One of their best-sellers, the Jelly Lip Tint, retails for THB 159 (~S$6.30) and features a unique jelly formula. It dries down to a comfortable matte finish, making it perfect for achieving that coveted gradient lip look. Another hot fave is their Dear Me Liquid Blush, priced at THB 179 (~ S$7). This highly pigmented blush comes in a variety of wearable shades and has a dewy finish, ideal for creating a glass-skin look.
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TikTok-viral Thai makeup brand.
If you’re a sucker for nice packaging, you’ll find it hard to resist buying all of Mistine’s lip products. Their Thai Latte Juicy Lip Glaze and Velvet Lip Creams went viral on TikTok earlier this year thanks to its unique and premium-looking packaging.
These lip products are available in 2 finishes—glossy and velvety-matte—with a retail price of THB 471 (~S$18.60). Those who have tried products from the Thai Latte range rave about its comfortable wear and yummy shade selection, so be sure to check them out the next time you’re in Thailand.
K-beauty-inspired makeup brand.
L-R: Meilinda Dewy Blush and Highlighter, Meilinda Glitter Shot Shadow
Meilinda is dedicated to crafting an extensive range of everyday beauty essentials and has wowed many fans with its high-quality products.
Their Dewy Blush and Dewy Highlighter are known for being dupes of the Rare Beauty Soft Pinch Blush and Positive Light Liquid Luminizer, respectively. Priced at just THB 229 (~S$9) each, these products help you achieve a radiant, glow-from-within look similar to their pricier counterparts. Additionally, their Glitter Shot Shadows are worth considering, especially if you enjoy the 9-pan eyeshadow palettes offered by renowned K-beauty brands. At only THB 119 (~S$4.70), you can get nine stunning, highly pigmented shades to create any eye look you desire.
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Makeup and skincare brand used by BLACKPINK.
Baby Bright offers high-quality makeup and skincare products at affordable prices, featuring an extensive range from multi-use lip tints to mask sheets and shower scrubs.
While Baby Bright is highly praised overall, a standout product is the Plankton Matte Cushion Lip and Moist Tint, which went viral after the members of BLACKPINK were spotted using it. At just THB 89 (~S$3.50), this dual-ended lipstick can help you achieve both glossy and matte lip looks.
Makeup brand with multi-functional products.
L-R: ODBO Slim Brow Pencil & Razor, ODBO Aqua Gel Tint
ODBO is known for their function makeup products that are fuss-free and serve multiple purposes.
We understand that keeping your brows looking on fleek all the time can be challenging, so consider the ODBO Slim Brow Pencil & Razor to make your life a little easier. Priced at THB 259 (~S$10.15), this triple-threat brow pencil includes a pencil, a brush to achieve a more natural look, and a small razor for shaping your brows. Their Aqua Gel Tints are also popular for their glossy finishes and long-lasting performance on the lips. These tints come in 3 wearable colours and are priced at THB 199 (~S$7.70) each.
Trendy makeup products that meet your needs.
L-R: Sivanna Colors Heart Point Eyeshadow Palette, Sivanna Colors Skin Concealer
Sivanna Colours is dedicated to creating high-quality products with safe, natural ingredients for their customers.
The brand offers a wide range of eyeshadow palettes designed for various looks. Their Heart Point Eyeshadow Palette retails for only THB 89 (~S$3.50) and is reminiscent of the Colorgram Pin Point Eyeshadow Palette, which costs more than 6 times the price. Its compact size and selection of shimmers and matte shadows make it a popular choice. Additionally, the Sivanna Colors Skin Concealer is also a great concealer to consider if you live in humid climates, as it is waterproof and sweatproof. This conceal is priced at THB 169 (~S$6.60) and features a unique built-in brush head instead of the usual doe foot applicator.
Thai makeup brand targeted at Gen Zs.
Cosluxe is a makeup brand that primarily targets Gen Zs, featuring products and concepts that exude a futuristic and edgy vibe. They have everything from various styles of false eyelashes, to themed eyeshadow palettes. Their Wink To The Blink Blink collection has garnered significant attention for its unique glitter products. The best part? Everything in the collection is priced at just THB 199 (~S$7.80)!
The best-seller, the Stardust Bunny, is a multi-use eyeshadow that features pressed glitters and decorative flakes. In addition to using it on your eyelids, the Stardust Bunny can also be applied to your hair, cheeks, lips, and chest—perfect for dressing up and accessorising for a concert. Cosluxe has also recently launched a new collection featuring a variety of new lip tints and blush palettes, so keep a lookout for them when you’re in Thailand.
Makeup brand known for their wide range of lip products.
L-R: Supershades Blah Blah Black Lip Balm, Supershades Universal Dash Lip Tint
A quick scroll through their Instagram feed reveals that Supershades has been eating with their lip products, among other offerings. From juicy, glossy tints to tinted lip balms and matte lippies, they’ve got you covered.
Their constantly sold-out Blah Blah Black Lip Balm is priced at THB 179 (~S$7) and is a well-known dupe for the cult-favourite Clinique Black Honey Lipstick but at a fraction of the price. This colour-changing lip balm adjusts according to the pH of your lips, helping you achieve a flattering hue. On the other hand, the Universal Dash Lip Tint features unique packaging that requires you to click to release the product, just like a pen. Priced at THB 329 (~S$12.90), this lip tint offers a transfer-proof formula that provides hydration and vibrant colour.
A brand with unique and innovative products.
Aside from their irresistibly adorable packaging, Charmiss is well-known for their unique and innovative products. In addition to offering the usual cushion foundations and lip tints, the brand frequently experiments with colour-changing products that enhance the wearer’s complexion.
Their popular Show Me Your Love Juicy Drop Lip & Cheek Oil, priced at THB 199 (~S$7.80), can be used as both a lip product and blush. Its colour-changing abilities allow it to adjust according to your pH, helping you achieve a look that complements your natural colour. Following this trend, Charmiss has also recently launched the Crystal Cube—a transparent blush that transforms into a pink hue that matches your skin tone upon application. This universal blush retails at THB 169 (~S$6.60). If these products don’t already sound intriguing, I don’t know what does.
Has products for every look and occasion.
Whether you’re going for a natural everyday makeup look or a full glam for an event, La Glace has products to help you achieve your desired look. The brand features several products that have gone viral on social media and are worth checking out on your next trip to Thailand.
If you’re not already overwhelmed by the colour-changing products on this list, the Black Magic pH Blush (THB 289/~S$11.30) from La Glace might be your next cop. This blush has a non-sticky, jelly balm texture that applies seamlessly to your cheeks or lips. Although it comes in only one shade, it adjusts to individual pH levels, ensuring a unique look for everyone. Another must-try product is their Mini Airy Skin Concealer, priced at THB 79 (~S$3). Its unique, eye-catching packaging and hydrating, lightweight formula make it ideal for concealing dark circles.
These Thai makeup brands clearly have a flair for creating unique and innovative products of high quality. The next time you’re in Bangkok, in addition to shopping for affordable and stylish clothes, be sure to set aside some time to visit the various beauty retailers and drugstores to try these products for yourself. You’d be missing out big time if you don’t check them out ASAP, we promise you won’t be disappointed!
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