Lifestyle

Wiggle Wiggle: Viral Maximalist South Korean Lifestyle Brand Opens In Singapore

Wiggle Wiggle pop-up in Singapore

Immerse yourself in a world of blinding colours at Wiggle Wiggle, the well-loved South Korean lifestyle store set to make its debut in Singapore. From 13 March to 30 March, their pop-up will be held at the Level 1 Atrium of Plaza Singapura, so be sure to check them out.

Founded in 2014 by design company Artshare, the trendsetting lifestyle brand is characterised by their youthful and playful aesthetics. The store sells daily essentials and apparel that are marked by adorable motifs and vibrant colours, adding a touch of spice to your everyday life.

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What is Wiggle Wiggle best known for?

When it comes to fashion, the brand has scrunchies, brightly coloured socks, reusable shopping bags, and more. These items are decked in loud and bold colours that are sure to draw attention wherever you go.

One of their bestsellers is their cosy bathrobes that double as pyjamas. The material is extremely soft to the touch, ensuring that customers stay stylish around the clock while shrouded in comfort.

Beyond fashion, Wiggle Wiggle delves into home decor and homeware, offering items such as floor mats and home slippers, adding a touch of whimsy to any room. The brand also sells kitchenware that is both practical and fun. They include tumblrs and acrylic coasters that you can use daily. There are even ice trays with adorable teddy bear and flower moulds!

 

Wiggle Wiggle also caters to stationery lovers with cute pens, notebooks, stickers, and pencil cases, making it a go-to destination for gifts and personal treats. The brightly coloured sticky memos will keep you motivated to study. Other highlights include an assortment of cuddly soft toys and unique tufted mirrors.

What to expect at the pop-up

On 28 February, the brand’s official Singapore Instagram account announced that they would be hosting their first-ever pop-up here, which also happens to be the largest of its kind in Southeast Asia. 

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Apart from indulging in a shopping spree, you can snap photos with an impressive 3-metre-tall Wiggle Bear Inflatable, participate in fun activities, and join giveaways. Make sure to visit the event on 16, 22, 23, 29 and 30 March to interact with their mascots, an orange bear and a pink bunny in adorable navy suspenders.

Visitors also get a chance to win a complimentary gift when they complete 3 missions, limited to the first 2,000 redemptions. These missions are: signing up for a store membership, following @wigglewiggle.singapore, and uploading photos taken at the event to Instagram.

That is not all. The first 2,500 visitors stepping into the pop-up will receive limited-edition Bear Stick Balloons. How cute is that?

Wiggle Wiggle makes Singapore debut at Plaza Singapura

Treat yourself to a range of quirky lifestyle products at this upcoming Plaza Singapura pop-up, running from 13 to 30 March. Get ready to redeem exclusive merchandise and interact with adorable brand mascots!

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Address:  68 Orchard Road, Level 1 Atrium, Plaza Singapura, Singapore 238839
Event dates: 13 March to 30 March
Event hours: 10.30am to 9pm, daily

Website | Instagram 

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Photo taken by Tan Shue Xin.
Images courtesy of Wiggle Wiggle.

Shue Xin Tan

Philosophy and Literature enthusiast.

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Shue Xin Tan

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