Breast Cancer Awareness Month

Breast Cancer Awareness Month takes centre stage every October and beauty brands give their bestsellers a splash of pink to raise awareness for and support those with breast cancer.

While done in the name of doing good, there have been concerns of pinkwashing—when brands promote a pink ribbon product to support breast cancer charities but doesn’t provide transparency about their involvement.

In response, Estée Lauder Companies’ brands made sure to state what portion of their purchases go toward funds for breast cancer-related research, education, and medical services.

If you’d like to pretty yourself up while contributing to a worthy cause, here are 5 limited-edition pink products launched by brands under the Estée Lauder Companies to raise funds for the Breast Cancer Research Foundation (BCRF).

1. Bobbi Brown Pinks with Purpose Lip Color Duo

Price: S$66
Where to buy: Bobbi Brown counters
Amount of donation: S$23 from the sale will go to the BCRF

As part of the #TimeToEndBreastCancer campaign, Bobbi Brown Cosmetics is launching a Lip Color Duo set, featuring two of the brand’s iconic semi-matte Lip Color lipsticks.

The nude mauve and sultry rose shades offer full coverage and a posh shine for comfortable, lasting, everyday wear.

2. Clinique Dramatically Different Moisturizing Lotion+ & Charm Set

Price: S$85
Where to buy: Clinique counters and Sephora
Amount of donation: S$15 from the sale will go to the BCRF

This dermatologist-approved formula pairs a lightweight texture with nourishing ingredients to strengthen the skin’s moisture barrier by 54%. Clinique’s yellow-tinted lotion is a classic, and it won’t leave a greasy residue, so it’s great for layering under makeup.

A bestseller for the brand, the Dramatically Different Moisturising Lotion+ now comes in a limited-edition bottle with a key ring and four pink charms attached, including a pink ribbon.

3. Estée Lauder Limited Edition Advanced Night Repair Synchronized Recovery Complex II

Price: S$175
Where to buy: Estée Lauder counters and Sephora
Amount of donation: S$20 from the sale will go to the BCRF

Known to many as ANR, this gel-like serum is one of the brand’s bestsellers, and has been around since the ‘80s. The anti-aging formula is designed to repair the skin while you sleep, smoothing out fine lines and dry patches for a more youthful complexion.

The powerful oil-free and fragrance-free serum now comes in a limited edition hot pink packaging and a matching tassel keychain.

4. La Mer The Cleansing Micellar Water

Price: S$95
Where to buy: La Mer counters
Amount of donation: S$19 from the sale will go to BCRF

This October, La Mer’s refreshingly light micellar water dons a new limited-edition pink packaging. Infused with the brand’s Miracle Broth, the first-step cleanser uses micro-capsules to emulsify makeup and sweep away impurities.

The formula also contains marine nutrients to hydrate and renew, so it cleanses and nourishes the skin in one quick step.

5. Origins Hands and Mind Relief Set

Price: S$29
Where to buy: Sephora and Origins counters
Amount of donation: S$5 from the sale will go to the BCRF

Recreate a spa experience at home with this on-the-go duo from Origins. The Plantscription Anti-Aging Hand Cream is made with Anogeissus plus Crithmum, bamboo, and pea extract to deliver a dose of moisture for smoother hands.

When you feel stressed out, dab a small of amount of Origins’ Peace of Mind On-The-Spot Relief on the back of your neck, temples, and earlobes. The soothing scent of rosewater, peppermint, and eucalyptus will ease tension and migraines.

Pinkwashing Beauty Products

In Singapore, every 1 in 16 women will be diagnosed with breast cancer. If buying beauty products isn’t your thing, consider donating directly to the BCRF or the Breast Cancer Foundation (BCF) instead. You’ll have more control over where your money goes, and your support will have a more direct impact.

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