Laneige Announces BTS’ Jin As New Global Ambassador

BTS’ Jin is LANEIGE’s new ambassador

If any Korean skincare brand is to bag a BTS member as its ambassador, it’s LANEIGE. The skincare giant has officially announced Kim Seok-jin, AKA Jin, from BTS as their global ambassador, with their latest “Cream Skin” campaign kickstarting the brand’s journey with the mega star.

LANEIGE x Jin modelshot

Jin has been putting in the work lately, putting in that good PR for South Korea. Before fronting LANEIGE, the singer-songwriter was the torchbearer for South Korea at the recent 2024 Paris Olympics.

laneige cream skin refiner

The “Cream Skin” campaign kickstarts by spotlighting Jin’s fave toner, the Cream Skin Cerapeptide Refiner. This product has sold over 4.4M bottles worldwide and is the most repurchased LANEIGE product in their collection—yes, even more than their cult fave Lip Sleeping Masks.

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This rich, milky toner is fortified with white leaf tea, with amino acids that help soothe sensitive skin. The formula also comes with a patented compound known as Cerapeptides, which delivers deep moisture to your skin. According to the brand, this toner can help boost your skin’s moisture levels by 8 times, and keep your complexion hydrated for up to 120 hours. If you have dry, sensitive, or problematic skin, this is your next holy grail for sure.

Jin’s campaign with LANEIGE will also include exclusive Instagram and TikTok content, to be made available on the brand’s channels. You can follow them on their Instagram and TikTok for all the latest updates.

Fans can also look forward to exclusive promotions and gifts featuring photos of Jin in time to come.

Get smooth like butter skin with LANEIGE’s Cream Skin Cerapeptide Refiner

You can get a bottle of the Cerapeptide toner for $49 at LANEIGE boutiques, LANEIGE counters at Metro Paragon and Metro Causeway Point, LANEIGE Lazada Official Store, LANEIGE Shopee Official Store, LANEIGE Tiktok Shop, LANEIGE.com, iShopChangi, Zalora, Sephora Stores and online at Sephora.sg. Refills are also available for $39.

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All images courtesy of LANEIGE.