If you loved Coach’s Tabby Shop last month and your inner fashionista is craving for more, look no further as the brand has now opened Coach Play Singapore Shophouse at 5 Keong Saik Road.
Spanning over 4,000 square feet, this three storey shophouse is Coach’s first and biggest concept store in the world. It also houses the first Coach café in the world in partnership with Brawn & Brains ― a sweet bonus for foodies.
With its striking pink and orange exterior, you won’t miss out on this eye-catching NYC-inspired shophouse that features both food and fashion to provide hours of fun with your BFFs. Ahead, we share the most photo-worthy spots and zones so you’ll know just where to head to the moment you step inside this experiential playground.
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After passing by the gorgeous entrance, you will be greeted with a luxurious array of their Spring collection in the Coach Lounge. Fans of the brand will also instantly recognise their recent Coach Tabby collection on display.
Inspired by NYC’s subway, the space lets you feel like you’re almost overseas in the concrete jungle where dreams are made of.
From their vibrant wallet to elegant shoulder bags, this spot is indeed every shopaholic’s dream. You can sneak a peek at their multi-coloured Jelly Tabbys or Tabby Shoulder Bags too. FYI, the space will be updated periodically with new and seasonal collections.
Sport your brightest outfit and take some candid shots of yourself admiring the lively pastel interior. This will definitely add that burst of colour into your IG feed. TBH, this spot even reminded me of Red Velvet’s Russian Roulette MV set.
In collaboration with local Brawn & Brains Coffee, the Coach Café will also be serving and slaying with their NYC-inspired curated menu. You can take in the bright pastel interior and enjoy the natural sunlight seeping through the ceiling while you dine and strike a pose with your preferred order.
Their day menu is available from 9am to 3pm and their dessert menu from 6pm to 9pm. Other than taking fashionable OOTD pics here, you can feast your eyes on the aesthetically-pleasing drinks and desserts, with unique mouthwatering dishes like Chicken and Waffles and Coach Hangtag Surprise. As they say, “camera eats first”.
Since the entire experience spans three storeys, take your time to explore every nook and cranny to make sure you don’t miss anything out. On your way up the stairs to the higher level, strike a powerful pose with your newly purchased Coach bags. The wall is beautifully adorned with stylish Coach-themed lights – it’s giving major queen energy and Barbie vibes.
Pro tip: Take your photo from a lower angle to let the stairs become your makeshift backdrop and add depth to your photo.
If you want to check out vintage products, the Vintage Room provides an array of exclusive vintage bags hanging for sale.
You can strike your best pose at their chic craftsman bar which provides leather care and customisation services. Or, pretend to be “hard at work” as a Coach artisan ― the possibilities here are endless.
If you’re looking to splurge on bae or for upcoming Father’s Day, the second floor has another room that has modern apparel and bags for men.
An out-of-this-world experience awaits in Coach World with their Immersive Room ― delve deeper into Coach’s heritage with their charming LED and mirrored space which is illuminated with an artsy Coach craft video. With the video projection reflected on your face while you pose, you can have your very own supermodel moment.
You can also marvel at the beautiful colour-coded wall, adorned with leather Coach tags and other materials used to create their uniquely-designed products.
The Coach Play Singapore Shophouse is unlike any other Coach retail shop by providing an all-in-one experience of dining, shopping and taking beautiful pics for the ‘gram. Other zones worth checking out include “Coach Station”, which features their Ready-To-Wear and shoe range, as well as “Coach Create” – their workshop space where craft sessions may be held at future dates.
If you and your girlfriends are looking for the next trendy spot in town for your impromptu photoshoots and yummy desserts, you can head down to Coach Play Singapore Shophouse which is situated at 5 Keong Saik Road.
Address: 5 Keong Saik Road, Singapore 089113
Opening hours: 10am – 10pm daily
Coach Café opening hours: 9am – 3pm (Day Menu), 6pm – 9pm (Dessert Bar) | Opens Thursdays to Tuesdays | Closed on Wednesdays
This post was brought to you by Coach.
Photography by Xing Ying.
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