Newly launched SHEGLAM x Hello Kitty makeup collection
Hello Kitty fans, this one’s for you. SHEGLAM, Shein’s makeup brand, has just launched the Hello Kitty x SHEGLAM Collection just in time for Valentine’s Day. The collection features the most adorable themed items, from lip balms to even a powder puff shaped like Hello Kitty. If you’re a superfan or just simply can’t resist anything cute, here are the products available in the collection.
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Jelly Amor Hydrating Primer
Good skin prep is essential for your makeup to look good, so get the Jelly Amor Hydrating Primer ($11) to ensure your base looks amazing. This vegan water-based primer promises to moisturise your skin and help your makeup blend flawlessly. Additionally, it’s free from any alcohol, talc or mineral oils, so it won’t irritate your skin easily. Staying true to the Hello Kitty theme, there are also heart and bow-shaped flakes incorporated into the gel formula, but don’t worry, it doesn’t affect the performance of the primer.
Darling Dear Shadow Stack
The Darling Dear Shadow Stack ($9) is both convenient and cute, with its 3-in-1 layered design. This versatile makeup product comes with soft matte colours and sparkly foil glitters, allowing you to create a variety of looks. The soft matte shades feature Hello Kitty’s name and face embossed on each of them, which is so cute if you ask us! This compact is the perfect product for travelling because it also comes with a mirror for easy touch-ups. Bonus: now you can streamline your makeup kit when travelling overseas!
True Love Dewy Multi-Use Balm
Hello Kitty’s sweet winking face is enough to influence us to buy the True Love Dewy Multi-Use Balm ($11). Besides the captivating packaging, this product is a highly pigmented glossy balm that can be used as a lip tint, a cream blush or even a highlighter. According to reviewers, this product is non-sticky and very long-lasting, staying on for more than 10 hours!
Be My Baby Hydrating Lipstick
Adorned with Hello Kitty’s signature bow, the Be My Baby Hydrating Lipstick ($9) comes in 3 wearable shades ranging from a glittery clear to a bolder red—Just a Crush, Smitten Kitten, and Love Letter. This lipstick is a buildable one with a medium to high colour payoff, letting you decide how dark you want your lippie to be that day. If you typically hate lipsticks because they dry your lips out easily, you won’t have that problem with this lipstick because of the heart in the centre, which has moisturising properties.
3D Kiss Lip Balm
We love cute stuff that can be used in different ways. This 3D Kiss Lip Balm ($11) is a hydrating lip balm that doubles up as a bag charm, so you can rep your love for Hello Kitty while saying goodbye to chapped lips.
Enriched with jojoba oil and vitamin E, this lip balm promises to minimise the look of lip lines and provide hydration without any unnecessary greasiness. This lip balm has 2 components, a colourless exterior and a red heart in the centre that contains a small amount of colour. If you need a hint of colour, you can mix it with the heart in the centre for a soft pink shade.
Cupid Cutie Powder Puff
The Cupid Cutie Powder Puff ($6) is so cute that it almost hurts to use it. The powder puffs come as a duo, with a smaller red heart with Hello Kitty’s name and a bigger round one with Hello Kitty’s face. The smaller puff can be used to reach the nooks and crannies of your face that other makeup tools struggle to reach while the larger one can be used for overall setting. The bigger puff is also fluffier compared to regular puffs on the market, so it will feel like a cloud bouncing on your skin.
Hello Kitty x SHEGLAM collection makeup 2025
If you simply need everything in the collection, the entire collection is available in a set for $111. Be sure to grab these extremely affordable makeup products for yourself or as a gift for other Hello Kitty fans in your life!
Check out the entire Hello Kitty x SHEGLAM collection here.
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