News flash: Bell-bottom jeans and low-rise pants are back in trend thanks to the rise of Y2K fashion. If you haven’t noticed, K-pop group NewJeans has also been bringing back iconic styles from the ’00s such as Levi’s button fly jeans.
To celebrate the 150th year of Levi’s most iconic design, the denim brand is having a 501 Experience pop-up on 20 and 21 May 2023 to treat fans to live music and hands-on workshops.
Mark your calendars on 20 and 21 May 2023 ‒ the Levi’s 501 Experience pop-up is happening over one weekend only.
Since the pop-up is free for everyone to enter, denim lovers can look forward to a range of activities like sneak peeks at Levi’s special 501 capsule collection, customisation services by local artists, and fun-filled performances by homegrown DJs.
No worries if you can’t decide what to wear to the event. At the 501 Experience pop-up, you can purchase their latest drops such as The Trucker Jacket Banner Trucker ($154.90), and accessorise with the Graphic Bucket Hat ($54.90) and Back Pocket Tote ($64.90).
Each design features earth-tone colours like brown and deep yellow, which is excellent to diversify your wardrobe in style.
You can even twin with your bestie by donning Levi’s Women Gold Digging denim ($299.90), and elevate your height with the Original Rainforest Rigid Selvedge ($214.90).
Since only limited quantities are available at Levi’s 501 Experience pop-up, make sure to run, don’t walk.
The full collection is available on Levi’s official website.
That’s not all ‒ customers will also receive a Levi’s tote bag and enjoy a free customisation service with every purchase at the pop-up, or any 501 bottoms at selected Levi’s stores between 12 and 21 May 2023.
You’d be able to enjoy customisations from local artists such as Lovage, Kenneth SBW, and Tobyato, known for their creative and unique designs. In addition, you even get to embroider your fashion item with up to three characters to make it truly yours.
Adventurous peeps who love to experiment with different looks can also opt for the distressing service for one denim item.
If that’s not impressive enough, wait till you hear about a complimentary denim workshop with FIN Crafted Goods that lets you repurpose old jeans into keychains.
Since the first 15 participants to register at the pop-up also receive a denim kit at the pop-up, be sure to head down early for this hands-on opportunity.
Sorry to disappoint, but Levi’s ambassador NewJeans won’t be gracing the Levi’s 501 Experience pop-up.
Instead, you’ll get to enjoy a one-night-only NewJeans-themed party on 20 May 2023 from 6pm to 10pm. DJ Clammr will be remixing iconic songs from the girl group alongside other K-pop hits, which would probably make you go Oh My, Oh My God.
On 21 May 2023, DJ TINC will take the stage from 4.30pm to 8.30pm to end the pop-up event on a high note.
Music lovers can now register for the party for free, and receive a mystery door gift via this link.
Whether you’re planning to get yourself a new pair of jeans or jio your besties for a night of good music, the Levi’s 501 Experience pop-up is not to be missed. Since the event is taking place over the weekend, you might also want to consider heading down with bae as a date idea.
More information can be found on Levi’s official Instagram.
Levi’s 501 Experience Pop-Up
Date: 20 and 21 May 2023
Address: 72-13 Mohamed Sultan Road, Singapore 239007
Time: 11am to 10pm
All images courtesy of Levi’s.
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