Fragrance girlies, there’s an exciting new pop-up in town worth checking out! To celebrate the launch of Marc Jacobs’ Daisy Wild Eau So Intense fragrance, the brand has set up two dreamy spaces for fans to immerse themselves in its signature floral fantasy. One’s a pop-up at Bugis Haus and another is a limited-time fragrance counter at Sephora VivoCity.
Whether you’re an OG Daisy wearer or just curious to see what the hype’s about, it’s the perfect excuse to treat yourself to some new scents. Plus, there are exclusive gifts with every purchase, so you might walk away with more than just a bottle of perfume.
At Bugis Haus, visitors can enjoy a beauty pop-up concept that has been designed to feel like a whimsical garden, complete with interactive activities and plenty of Instagram-worthy moments. You’ll get to experience the new Daisy Wild Eau So Intense alongside classic favourites from the Daisy collection.
One of the highlights is the claw machine, where you can try your luck at winning some exclusive goodies. Every purchase of the 50ml Daisy Wild Eau So Intense earns you 2 tries, while buying the 100ml bottle grants you 4 tries. And if you’re lucky, you might stand a chance to win prizes such as Daisy fragrance vials, a Daisy tote bag, a Daisy coin pouch, and even a mini fragrance.
The new bottle is basically a wildflower bouquet in perfume form—think pops of orange, pink, blue, green, and purple, all tied together for that extra whimsical fairycore vibe. What makes it even more special is adding your personal touch to the bottle. There’ll be a professional artist on-site at the pop-up to customise your Daisy Wild Eau So Intense bottle with hand-painted floral designs. The painting sessions take place on Friday from 6:00pm to 9:00pm, and Saturday and Sunday from 2:00pm to 5:00pm.
Even those just popping by to kaypoh can walk away with a little something. Every visitor to the pop-up will receive a free Daisy Discovery Kit, featuring 1.2ml samples of Daisy Wild Eau So Intense and Daisy Wild Eau de Parfum. It’s an ideal way to try out the new scent without committing to a full-sized bottle.
What’s better than a new signature scent? Freebies to go with it, of course. At the Marc Jacobs Daisy Wild pop-up, bring home some seriously cute gifts when you purchase a bottle of Daisy Wild Eau So Intense.
If you go for the 100ml bottle, you’ll receive a 4-piece gift set worth $185. Inside, you’ll find a mini 4ml Daisy Wild Eau So Intense, a matching Daisy Eau De Toilette 4ml, a luxe Daisy Wild Shower Gel (150ml), and the cutest AirPods case that’ll make your tech look just as chic as you do.
Prefer the 50ml size? You’ll still score a 3-piece gift set worth $85, featuring the same mini Daisy Wild and Daisy EDT vials, as well as an adorable coin pouch where you can stash your essentials on the go.
That’s not all. Marc Jacobs is also bringing the Daisy Wild experience to Sephora VivoCity with a limited-time fragrance counter. But this isn’t just your usual spritz-and-go. Every weekend from 4 April to 13 April 2025, shoppers can take part in an exclusive bag charm customisation session.
Here’s the deal: with every purchase of the Daisy Wild Eau So Intense fragrance, you’ll get to create your very own portable bag charm—and trust us, it’s adorable. The charm comes with a mini 4ml bottle of the fragrance that clips right onto your bag, so you can bring your signature scent with you wherever you go. It’s giving main character energy, and we’re totally here for it.
The bag charm customisation sessions happen on Fridays from 6pm to 9pm, and Saturdays and Sundays from 2pm to 5pm. So if you’re in the area, swing by Sephora VivoCity for this hands-on activity—you’ll leave smelling amazing and feeling like a Daisy girl.
Whether you’re a fragrance fanatic or just love a cute photo opp, heading to these Marc Jacobs’ pop-up is great for a little self-care moment. From adorable claw machine prizes to custom bottle painting and DIY bag charms, there’s plenty to explore—and even more to bring home. Plus, with freebies and exclusive gifts up for grabs, it’s basically your sign to treat yourself.
Address: Bugis Haus, Malay Street Atrium (outside InterContinental Hotel)
200 Victoria Street, Singapore 188021 | Sephora VivoCity, 1 HarbourFront Walk, #01-71, Singapore 098585
Event dates: 1 April to 7 April 2025
Event hours: 11am to 9pm Daily
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All images courtesy of Marc Jacobs Beauty.
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