Fun fact: the colour grey was awarded Pantone’s Colour Of The Year in 2021, aka a colour trend forecast for consumers. It seems like New Balance is bringing this iconic colour back this year in a big way, to celebrate their annual “Grey Day” on 12 May 2023.
In line with New Balance’s signature grey colourway, the sportswear brand is featuring exclusive new apparel and sneakers in chic grey tones. To top it all off, K-pop singer IU also fronts the campaign with styling inspirations on how to turn this collection into an idol look.
With minimalism still in trend, simplicity still remains best for many fashionistas. Get comfy with the two New Balance logo tees or the dress tee, perfect for dressing down on nua days.
Complete your full cosy fit with the matching grey sweatpants in this collection, available in both flared and tight ankle bottoms to suit your preference.
Or if you’re feeling the heat in our humid Little Red Dot, opt for these grey shorts instead. The light material will keep you snug, no matter if you’re out on an evening jog or simply Netflix and chillin’ at home with bae.
That’s not all — a New Balance collection isn’t complete without footwear to tie the full look together. The collection stars four bespoke “Moon Daze” sneakers — once again in grey hues — inspired by the concept of walking on another planet. Sneakerheads will certainly be over the moon to add these new kicks to their growing collection.
For those wondering how you can style this full-grey collection, K-pop singer IU has gotchu. Modelling the Grey Day apparel, she dons a long-sleeved white shirt with a loose-fit grey knitted vest on top to match the sweatpants. Another look showcases her with a grey blazer on top of the New Balance logo tee for a chic yet casual look.
With these styling tips in mind, perhaps you can channel your inner K-pop idol and get a matching look with IU.
The New Balance Grey Day collection will be available on New Balance’s website, in-stores islandwide, Limited Edt, Foot Locker and JD from 12 May 2023 onwards. The prices range from $179 to $399, so hypebeasts should get ready to snag this collection before it sells out.
Meanwhile, Blackpink’s Jennie has recently collaborated with Calvin Klein for a dreamy 17-piece capsule collection.
All images courtesy of New Balance.
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