Off-White’s New Store In Singapore Is A Millennial Pink Paradise

New Off-White Store In Singapore

One of the most hype streetwear brands out there, Off-White, has opened a new store in Singapore.

Located on level 1 of Paragon, the women’s boutique is a millennial pink paradise that is sure to warm the hearts of all hypebaes.

Here’s a quick preview of what you can expect before you head down to check it out this weekend.

Modern minimalist interiors

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The first thing you will notice upon arriving at the entrance is that the entire store is decked out in millennial pink.

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From the marble walls to the velvet drapes and the counters, nothing has been left out of the pink party.

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True to the brand, its logo can be spotted all over various parts of the decor. Take the carpet and the marble tabletop above. Perfect for you to snap multiple #fromwhereIstand photos.

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To complement the pink elements, gold furnishings decorate the interiors. The clean lines and sculptural vibe of the chairs, tables and clothes rails ensure that the overall effect is gritty rather than girly.

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Women’s-only collection in-store

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This is the second Off-White store in Singapore. The first one, located a few doors down at 268 Orchard Road, opened in 2016. It was also the first Off-White store in Southeast Asia.

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This new boutique will stock womenswear exclusively, which makes shopping (or window shopping) a lot easier. Pick up a cool graphic sweater to keep you warm in the freezing office, or a logo yoga mat to accompany you at class after work.

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There are plenty of accessories for you to choose from as well. On the left is a card holder with the brand’s signature binder clip. On the right is a bag that also showcases the brand’s DNA well: A structured bag that looks formal but has a graffiti design and the brand’s arrow logo front and centre.

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There are also iPhone cases (for new iPhone 11 cases, you’ll have to head across the road to the Apple store) and wallets available.