When we enter the transit area during our overseas travels, we tend to just make pit stops for food and a pee break. But during your next trip at Changi Airport, you’ll want to factor in additional time because Prada has unveiled an interactive pop-up experience at Terminal 1 Transit Departure Hall that’s calling all fragrance-obsessed guys and girlies.
Just in time for the festive season, the Prada Holiday Gift Factory by Prada Beauty is a world’s first in Singapore, offering travellers and shoppers a portal of delightful luxury with a range of gift sets and personalised engraving services.
Looking like a scene out of a movie, the first thing you’ll notice about the pop-up is a Prada Christmas tree, crowned with a Prada logo tree-topper. The tree is wrapped in gift set boxes with a ring of Prada fragrances at the bottom, spotlighting the best-selling sweet pink Prada Paradoxe.
The Prada Christmas tree, which also functions as an interactive gift station, has some fun details you get to play with. For instance, if you lift up a bottle of Prada Paradoxe on the illuminated countertop, a video starts playing on the LED display that informs you of the perfume’s key ingredients like Moroccan Neroli Oil, Vanilla Infusion, and Calabrian Bergamot Heart.
Right next to the Prada Paradox LED display is a Prada log button that pops out one of the available gift sets on the rotating centrepiece when pressed.
There are three exclusive holiday gift sets available and each comes with a full-sized perfume, a 10ml travel spray, and a 50ml body lotion. The gift sets are priced at $208 for the Prada Candy Holiday Gift Set and $272 each for the Prada Paradoxe Holiday Gift Set and Les Infusion Iris Gift Set.
What’s exciting about this experience is that any purchase comes with a free gift starting with a lovely little Prada charm tree ornament in silver or gold. There’s also a free fabric Prada Ascot you can get your initials engraved on at the Personalisation Atelier station, that would make a unique touch to your gift-giving this year-end. The Ascot comes free with the purchase of a 90ml Prada Paradoxe bottle or 100ml Les Infusions bottle.
Prada charm gold tree ornament, Prada charm silver tree ornament, Prada mirror
As an iShopChangi Rewards Special, you can receive an exclusive Prada mirror with a minimum purchase of $200. And you can also get either a free Prada Beauty Pouch or Prada Tote that comes with the purchase of a gift set. So many gifts, so little time.
Prada Beauty Pouch, Prada Tote, Prada Paradoxe gift station
If you’re there to shop for friends, family or your SO, there are complimentary gift wrapping services at the Personalisation Atelier.
Before you leave, there’s another element of surprise for a truly elevated Prada experience. The gift factory is enhanced by a ‘Pradaverse’ AR filter and all you have to do is scan the QR code to be in a swirling sea of gold glitter for that Insta-perfect shot.
With the festive season in full swing, there’s no better time to start shopping for gifts, even when you’re travelling. Besides from the pop-up, you can purchase any Prada fragrance across all Terminals and on iShopChangi.com from 30 days in advance and up to 12 hours before flight departures.
The Prada Holiday Gift Factory will welcome shoppers from now to 23 November 2023, so get your most festive outfit on and head on down for some really special gifts and photo ops.
Cover: All images courtesy of Prada Beauty, Shilla Duty Free Singapore, and Changi Airport Group
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