The most wonderful time of the year is finally here, and we know you can’t resist the charm of Christmas pop-ups with their festive displays and decorations. Whether you’re a fragrance enthusiast or someone who simply loves soaking in all the Christmassy vibes, The Magical House of Chanel at Marina Bay Sands (MBS) is worth checking out this holiday season, running from now to 25 December 2024.
ICYMI, Chanel has transformed MBS this season with breathtaking displays featuring the brand’s iconic symbols and motifs, adorning both the interior and exterior of the mall. Think displays of perfume bottles, perfectly wrapped gifts, and of course, luxurious Christmas trees.
However, if you thought that was all, think again. The brand also has a Christmas pop-up that will put you in the festive mood.
The Magical House of Chanel is nestled at the Event Plaza of MBS, just outside the mall. Known for their impeccable attention to detail and knack for gift wrapping, Chanel has surrounded the house with oversized replicas of their perfectly wrapped gift boxes. The roof is decorated with the brand’s iconic symbols, including their signature camellia flower, adding an extra touch of elegance and festive charm to this holiday experience.
Pro-tip: The house is filled with IG-worthy photo ops, so be sure to have your camera ready to snap some festive moments as soon as you step in!
After snapping photos, consider trying out the pop-up’s immersive activity. Your journey begins in a dark, snowy forest. As you journey through the scene, you’ll be transported into a winter wonderland, where snow-covered trees set the backdrop for larger-than-life displays of Chanel perfumes and a stunning, life-sized dollhouse.
As you move to the next room, you’ll be greeted with well-loved perfumes like the classic Chanel N°5 and crowd-favourite Chanel Chance against festive, snowy displays.
Be sure to keep an eye out for miniature scenes inspired by Chanel’s story, like this charming little train carrying a bottle of Chanel N°5 and a bold red lipstick along its tracks.
With so many Chanel perfumes on display in this room, you can be sure the space smells as enchanting as the fragrances themselves!
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Warm up after your chilly journey at The Apartment where you can discover exclusive new launches of Chanel’s beauty products. From luxurious hand creams to skincare essentials, there’s something for everyone to indulge in.
With the season of giving just around the corner, Chanel has also curated a wide selection of fragrance gift sets in case you plan to do some Christmas shopping there!
For a truly personalised experience, don’t miss the Olfactory Crush Session, where one of Chanel’s expert beauty advisors will help you find the perfect fragrance to suit your needs and preferences this season.
You can book a timeslot for your experience at The Magical Hosue of Chanel through their website, but be sure to book in advance as slots are limited. The brand also welcomes walk-ins in case you decide to take an impromptu trip down to the pop-up to soak in the festive mood. And did we mention that entry is free?
Make sure to stop by The Magical House of Chanel while you’re out holiday shopping this year. Whether you’re searching for a luxurious gift for a loved one or simply want to immerse yourself in a snowy Christmas wonderland, this pop-up is a cute addition to your festive itinerary.
Address: 10 Bayfront Avenue, Singapore 018956
Event dates: 9 November to 25 December 2024
Event hours: 10:30am to 10pm (Sundays to Thursdays) | 10:30am to 10:30pm (Fridays, Saturdays & Public Holidays)
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All images courtesy of Chanel
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