Kim Soo Hyun Named Jo Malone London’s APAC Brand Ambassador

Jo Malone London announces Kim Soo Hyun as APAC Brand Ambassador

Known for his roles in hit K-dramas It’s Okay Not To Be Okay and My Love from the Star, Kim Soo Hyun can now add being APAC brand ambassador for Jo Malone London to his repertoire. He joins the likes of Blackpink’s Jisoo and BTS’ Jin, who were announced as the newest faces for Tommy Hilfiger and Laneige respectively last month.

In a press release, the brand noted Kim Soo Hyun’s versatility as an actor and “commitment to excellence” as reasons behind their decision. Fans will be sure to agree – the heartthrob is a man of many passions beyond just acting; he’s known to be a talented singer and photographer too.

“It is a great joy to collaborate with Jo Malone London. [Their] fragrances are the epitome of craftsmanship, with the unique power to unlock unlimited possibilities through scent.” shared the actor.

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So what are Kim Soo Hyun’s favourite scents? We’ll let you in on the deets: Wood Sage & Sea Salt and Hinoki & Cedarwood. Those into woody, earthy scents will like both – though the latter is slightly more intense, using rare Hinoki wood from Japan. A man of sophisticated taste – we have no choice but to stan.

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The news of their latest APAC brand ambassador isn’t all for Jo Malone London; with the festive season right around the corner, you can snag their latest limited edition Fir & Artemisia cologne, which blends the aromas of artemisia, fir, and leather for a musky scent.

 

The cologne is priced at $135 (30ml) and $261 (100ml)

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Jo Malone London has outlets across Singapore, including central locations like Raffles City Shopping Centre and TANGS at Tang Plaza. So whether you’re a fan of Kim Soo Hyun or simply looking to cop a gift for someone nice (or naughty, we won’t judge), head over to check out their collections in-store.

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Cover image courtesy of Jo Malone London