Admit it. You’ve been there — falling down the rabbit hole of Instagram scrolling and unearthing a treasure trove of mum influencers in Singapore with the perfect IG grid and crisp TikTok content. Cue jealousy and insecurity.
JK, but you know what I mean. These Insta-famous mums make motherhood look like a piece of cake. They live in nice houses, drive cool cars, juggle multiple kids, and run some solid businesses on the side. They’re hardworking, successful, and inspirational. Ahead, we narrowed down a list of the most followed “mumfluencers” in Singapore.
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There’s not much Jamie Chua doesn’t do.
Previously a flight attendant for Singapore Airlines, the socialite brought the first Manolo Blahnik store to Southeast Asia. After turning her talents to mummyhood when she gave birth to Calista and Cleveland, she also started building the biggest Hermes bag collection that’s worth over $22M and made headlines around the world.
You’ve probably stumbled across Naomi Neo on YouTube, TikTok, and Instagram.
The blogger-turned-social media influencer has a stunning house you’ll want to live in and a sick supercar collection you’ll want to test drive. Besides flexing her wealth, she also shows off the sweet sides of being a mum to two children — Kyzo and Zyla.
Jade Rasif is a DJ, Youtube talk show host, and single mummy of a 5-year-old boy.
Besides photos of her flawless outfits, she also shares lots of her travels around the world on her Instagram. As for her personal life, Jade keeps it on the DL although she has spoken up about the struggles of single motherhood in the past.
By now, everyone has heard of Wendy Cheng AKA Xia Xue.
Singapore’s OG blogger is famous for giving lewks, entertaining content, and unfiltered opinions on several social topics through her explosive commentaries. Besides being the social media queen bee, Xia Xue is a single mum to a sweet lil boy.
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When your dad is a famous billionaire, it’s only a matter of time before the country salivates over you. And that’s the case with Kim Lim.
However, besides being the heiress of Peter Lim, Kim Lim is also a successful entrepreneur. At the moment, she’s juggling her mummy duties and aesthetics business Illumia Medical & Therapeutics. Kim travels extensively but most of the time, she’s out there learning the latest beauty techniques in hopes of applying them in Singapore.
Fashionista Melissa Koh makes simple look so chic.
Scroll through her Instagram and you’ll see what we’re talking about. Her feed features just as much travel inspo as it does fashion. If you ever need some neutral outfit idea, she’s got you. Besides being an influencer and full-time mum to two boys, Melissa also runs Makers Inc. – a photography studio – with her husband.
Tammy Tay is many things: mobile beauty business owner, interior designer, and content creator. But that’s not all. She’s also a mum of two. Between hustling two business ventures and taking care of her children, the social media influencer spends her free time building a solid fan base on OnlyFans.
Tjin Lee is the founder of Gusto Collective PR agency, a speaker at CRIB Society – a women-focused group, and a mentor at Life Beyond Grades – a parenting community. Above all, she’s also a dragon mum to two boys. Her IG grid shows a mix of travel content, fun family snippets, and work perks where she gets to attend cool events.
From OGs to newbies, these mum influencers are all pros in curating content so dang good to look at. They’ll inspire you, both style- and life-wise, and might just be the extra follow you’re looking for.
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