Step into the 2000s at the New Balance vintage-style event, which heralds the return of their 740 and 1000 sneakers. From now till 3 March, the brand is hosting a nostalgic newsstand popup at the entrance foyer of Paragon to promote the revival of its iconic Y2K silhouettes.
The 740 and 1000 are cult-favourite models first introduced in the early 2000s. These kicks are now back and better than before—each design is reimagined with a modern twist and made to look bold and futuristic. If you’re looking to upgrade your repertoire of black or white sneakers, consider giving these models a try.
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To celebrate the comeback of these iconic styles, New Balance is hosting an exclusive event that features a vintage-inspired newsstand. The pop-up space draws influence from nostalgic morning papers, resulting in a unique blend of sneaker culture and editorial aesthetics.
Customers who purchase the 740 or 1000 at Paragon or the New Balance ION store before 3 March can redeem a complimentary customised newspaper. Simply present your receipt for verification. You can then have your photos snapped and printed in a custom newspaper spread—a collector’s keepsake made just for you!
Don’t miss this throwback moment with New Balance at Paragon’s pop-up from now till 3 March. Come down to experience the renewed 740 and 1000 sneakers like never before. Better yet, bring your loved ones to the pop-up to have your memories captured in an exclusive, personalised newspaper!
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