New beauty launches in April 2025
From buzzy skincare formulas to new makeup must-haves, we’ve rounded up the most exciting beauty launches hitting shelves in Singapore this April 2025. If you’re in the mood to switch up your skincare routine or finally invest in that viral lip tint, there’s no better time to indulge than right after payday.
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New makeup launches in April 2025
1. Anastasia Beverly Hills Impeccable Blurring Second Skin Matte Foundation
Though matte foundations typically get a bad rep for being too drying, the Impeccable Blurring Second Skin Matte Foundation by Anastasia Beverly Hills ($80) dispels any of those claims. Specifically formulated to look and feel like a second skin, this medium to full coverage foundation blurs the appearance of pores to give you that airbrushed look. It’s also enriched with hyaluronic acid and phytoglycogen to hydrate your skin and boost collagen production.
2. Patrick Ta Major Dimension Eyeshadow Duo
If you love bolder eye looks, the Patrick Ta Major Dimension Eyeshadow Duo ($68) is for you. 5 eyeshadow duos are available in colours ranging from deep browns to bright pinks. Though the intensely pigmented shades look intimidating, you can easily make them as sheer or opaque as you want.
What sets this formula apart is its gel texture—a refreshing change from the usual powder-based shadows. The shades are also designed to complement all skin tones, so you won’t have to worry about them looking dull or ashy.
Get the Patrick Ta Major Dimension Eyeshadow Duo for $68 on Sephora.
3. Makeup by Mario Supershine Lip Gloss
Makeup by Mario has done it again with his newest Supershine Lip Gloss ($45). There are 11 shades available, ranging from neutral pinks to a deep berry, so you can easily find a shade that you like best.
This lip gloss features an innovative formula powered by patented Supershine technology, giving your lips a glass-like shine while keeping them comfortably moisturised. It also comes with a uniquely designed doe-foot applicator that hugs the contours of your lips, ensuring a smooth, mess-free application.
Get the Makeup by Mario Supershine Lip Gloss for $45 on Sephora.
4. Kosas Cloud Set Translucent Powder
Dropping on 3 April 2025 at Sephora, the Kosas Cloud Set Translucent Powder ($58) is one to add to your makeup wishlist. As its name suggests, the ultra-lightweight formula sets your makeup with a soft, airy finish—mattifying shine without dulling your skin’s natural glow.
Available in 4 flexible translucent shades, this powder brightens the skin without adding an obvious tint. It’s also infused with bamboo stem extract, giving your complexion a soft-focus finish while delivering skincare benefits too.
5. Makeup By Mario Soft Pop Plumping Blush Veil
Makeup by Mario has just dropped new shades of his cult-favourite Soft Pop Plumping Blush Veil ($62). Fun fact: it’s the very blush Sabrina Carpenter wore while opening for Taylor Swift on The Eras Tour.
While the colours are new, the beloved formula remains the same. This creamy, sheer blush is infused with hyaluronic acid to keep your skin hydrated and dewy, without clogging pores. Plus, subtle pearlescent pigments add that effortless glow, perfect for nailing the clean girl makeup look.
Get the Soft Pop Plumping Blush Veil from Makeup By Mario for $62 from Sephora.
New skincare launches in April 2025
6. Fenty Skin Cherry Dub BHA Toner
If you struggle with textured skin or clogged pores, the new Fenty Skin Cherry Dub BHA Toner ($51) will be your new best friend. This toner is packed with BHAs that promise to unclog congested pores and instantly reduce the appearance of oil, making it best for oilier skin types.
This product promises to soothe your skin without making it feel too dry. If you’re sensitive to fragrance, do take note that this product is infused with a slight cherry scent.
Get the Fenty Skin Cherry Dub BHA Toner for $51 on Sephora.
7. Aesop Eleos Nourishing Body Cleanser
The latest addition to Aesop’s Body Care range is a gentle cleanser with a rich, comforting texture. With an ensemble of hydrating ingredients, the Aesop Eleos Nourishing Body Cleanser (from $57) is formulated for dry and dehydrated skin, leaving it soft and supple. The rich, creamy texture transforms into a delicate lather, featuring a woody, spicy, and herbaceous aroma with notes of Cedar Atlas, Patchouli, and Clove Bud. Known for their luxe body care, Aesop’s latest release is set to impress.
The cleanser will be available in Singapore at Aesop’s signature stores and online from 07 April 2025.
Get the Aesop Eleos Nourishing Body Cleanser from $57 on Aesop.
8. Clinique Moisture Surge Active Glow Serum
The Clinique Moisture Surge Active Glow Serum (from $86) is the newest addition to the French skincare brand’s best-selling Moisture Surge range. This lightweight serum has a milky texture and is enhanced with 5% lactic acid, hyaluronic acid, and vitamin C—a glow-boosting trio that gently exfoliates, hydrates, and brightens your skin from within.
In a product test involving 32 women, all of them said that they saw a visible boost in skin radiance and fine line reduction.
Get the Clinique Moisture Surge Active Glow Serum from $86 on Sephora.
9. Dododots x Powerpuff Girls Mystery Pack
Who says you have to hide your pimples when you can turn them into a statement? The new Dododots x Powerpuff Girls Mystery Pack ($9) lets you do just that, and it’s just dropped.
There will be 4 mystery designs, with 30 uniquely designed patches in each pack, so you can have a different patch on your face every time you have a pimple! These patches have a wear time of up to 12 hours, and they use plant-based hydrocolloid, which helps to reduce any potential scarring.
Get the Dododots x The Powerpuff Girls Mystery Pack for $9 at Guardian.
New haircare launches in April 2025
10. L’Oréal Paris Hyaluron Pure Shampoo
Do you feel like your hair gets oily even if you just washed your hair the day before? The new L’Oréal Paris Hyaluron Pure Shampoo ($13.90) could be the solution. This shampoo promises to leave your hair fresh for 72 hours, even in our tropical climate!
The formula is infused with salicylic acid and hyaluronic acid to cleanse and purify your hair while still keeping it hydrated. This shampoo is best for girlies who suffer from oily roots and dehydrated ends, so get this if you don’t want to struggle with oily roots after a day.
Get the L’Oréal Paris Hyaluron Pure Shampoo for $13.90 at Fairprice.
11. Briogeo Style + Treat Dry Shampoo Puff
If you’re looking for a more convenient and portable way to touch up your hair, the Briogeo Style + Treat Dry Shampoo Puff ($46) is the way to go. This product comes in 2 different shades, Brown and White, where the former can be used for darker hair and the latter for lighter hair.
Housed in a convenient compact, this clean formula is free from harmful ingredients so you can refresh your scalp with peace of mind. The puff is specially designed for targeted application, allowing you to apply just the right amount exactly where it’s needed.
Get the Brioge Style + Treat Dry Shampoo Puff for $46 on Sephora.
12. Diane UV Dry Shampoo + Body
Diane’s UV Dry Shampoo + Body (from $4.90) is Singapore’s first 2-in-1 dry shampoo and sunscreen product! This product is perfect for anyone who’s always on the go, because you can make sure your hair is clean while staying protected from Singapore’s intense sun.
If you’re worried about the white cast that other dry shampoos tend to have, don’t worry, because this product is residue-free! It’s also enriched with a refreshing grapefruit and peppermint scent, so no one can even tell that your hair was dirty in the first place.
Get the Diane UV Dry Shampoo + Body from $4.90 at Fairprice.
New beauty launches in April 2025
April’s new beauty releases have you covered from head to toe. With everything from makeup must-haves to skincare and scalp care, there’s no better excuse to treat yourself this April.
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