New beauty launches in August 2025
Get ready to refresh your beauty routine with the latest launches hitting the shelves this August 2025. From Benefit‘s new foundation to JUNGSAEMOOL‘s expanded shade range for their bestselling cushion foundation, keep reading to discover the best of what’s new in beauty this month.
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New makeup launches in August 2025
1. Benefit Cosmetics’ The Porefessional Foundation
Source: Benefit Cosmetics
Having trouble finding a foundation that matches your skin tone? The Porefessional Foundation ($75) comes in 40 inclusive shades, ensuring that there is a suitable shade for every skin colour. You can even use their online shade finder to find your perfect match!
The foundation has medium coverage, with pore-blurring qualities that give you a natural and matte finish. The product stays on for 24 hours and is packed with skincare ingredients such as niacinamide and glycerin. Furthermore, clinical testing revealed that 97 percent of users had smoother skin after a month of use.
Get Benefit Cosmetics’ The Porefessional Foundation for $75 on Sephora.
2. ETUDE’s Soft Fixing Tint
Source: Olive Young
ETUDE’s Soft Fixing Tint ($21.16) is a smooth, velvety lip and cheek tint that combines hydration with blurring benefits. The lightweight formula glides effortlessly over your lips, providing all-day moisture while blurring fine lines for a flawless matte finish. It also doubles as a blush, with its neutral shades perfect for use as a lip base. Available in a versatile range of 12 shades, including warm, neutral, and cool tones, this long-lasting tint is a must-have for a seamless, fresh look.
Get EtTUDE’s Soft Fixing Tint for $21.16 on Olive Young.
3. Hourglass Cosmetics’ Unlocked Instant Extensions Mascara
Source: Hourglass Cosmetics
Hourglass’ Unlocked Instant Extensions Mascara ($54) delivers dramatic length and volume with a lightweight fibre formula. Available in Ultra Black and Espresso, this vegan and cruelty-free mascara defines each lash without clumping or smudging. The long-lasting formula ensures your lashes stay voluminous and extended throughout the day, giving the effect of lash extensions.
Get Hourglass Cosmetics’ Unlocked Instant Extensions Mascara for $54 on Sephora.
4. JUNGSAEMMOOL’s Essential Skin Nuder Cushion
Source: JUNGSAEMMOOL
The No.1 best-selling cushion at Olive Young, JUNGSAEMOOL’s Essential Skin Nuder Cushion ($52), is getting its most expansive update on 8 August. The brand welcomes 30 shades in the cushion range designed to match a wide spectrum of skin tones and undertones—from porcelain to rich espresso.
The cushion has a light and natural coverage that enhances your natural skin, giving you a luminous and flawless coverage. To add on, it comprises hue-balancing powder and a moist formula that provides your skin with hydration.
Get JUNGSAEMMOOL’s Essential Skin Nuder Cushion for $52 at JUNGSAEMMOOL’s Singapore store.
5. Makeup By Mario’s Master Mattes Cream Eyeshadow
Source: Makeup By Mario
Makeup by Mario‘s Master Mattes Long-Wear Cream Eyeshadow ($45) delivers an all-day, crease-proof formula that resists sweat, humidity, and water. Available in 10 shades, ranging from nude to black, this velvety, matte eyeshadow is buildable and blendable. Infused with amino acids and spherical powders, it smooths the skin for a flawless finish. For an easy application, simply swipe the colour across your eyelids and blend with your finger.
Get Makeup By Mario’s Master Mattes Cream Eyeshadow for $45 on Sephora.
New skincare launches in August 2025
6. Anastasia Beverly Hills’ Hydra Prime Broad Spectrum Sunscreen SPF 50
Source: Anastasia Beverly Hills
The Hydra Prime SPF 50 ($70) is a silky sunscreen and primer that applies invisibly, leaving your skin hydrated, radiant, and perfectly blurred. Suitable for all skin types, it’s particularly beneficial for dry and mature skin. Infused with niacinamide, ectoin, and beetroot, it preps your skin for makeup while nourishing it. Clinical testing on 32 women demonstrates its effectiveness in reducing fine lines and improving skin texture and tone.
Get Anastasia Beverly Hills’ Hydra Prime Broad Spectrum Sunscreen SPF 50 for $70 on Sephora.
7. Fresh’s Black Tea Renewal Serum
Source: Fresh
Fresh’s Black Tea Renewal Serum ($138) is a milky and fast-absorbing formula powered by the brand’s patented Mauritius black tea extract. The serum delivers retinol-like results with ingredients such as ocean kelp, niacinamide, and ceramide. It visibly firms, smooths, and evens out your skin tone, supporting your skin barrier and minimising the look of pores and fine lines. Plus, you’ll love its refreshing but subtle bergamot scent.
Get Fresh’s Black Tea Renewal Serum for $138 on Sephora.
8. OLEHENRIKSEN’s Pout Preserve Hydrating Peptide Lip Treatment
Source: OLEHENRIKSEN
OLEHENRIKSEN’s bestselling Pout Preserve now comes in the sunny shade, Peach Glaze, joining its collection of other colours. The advanced lip treatment contains skin-supporting peptides and kokum butter to visibly smooth, hydrate, and plump your lips. The product counteracts volume loss and restores bounce, giving you softer and fuller-looking lips in just a week. As the cherry on top, the Pout Preserve has a naturally derived citrus scent and a silky smooth texture!
Get OLEHENRIKSEN’s Pout Preserve Hydrating Peptide Lip Treatment for $23 on Sephora.
New beauty launches in August 2025
Take your pick from the list of new beauty launches this August!
Also read:
We Tested 8 Bestselling Concealers For Dry Skin To Find Out Which Are Worth The Hype
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