The Ordinary launches new UV Filters SPF45 Serum with a pop-up
If you love your skincare, chances are The Ordinary’s Hyaluronic Acid or Niacinamide serums have made their way into your stash. Now, the cult-favourite brand is dropping something new in Singapore, and it’s all about sun care.
Enter the UV Filters SPF 45 Serum: a lightweight sunscreen that feels like a serum, designed to give you broad-spectrum protection while keeping your skin hydrated and happy. To mark the launch, The Ordinary is hosting an SPF Studio Takeover from 6 to 8 June at Rawspace, an interactive studio that dives deep into sun protection 101—expect skincare education, product demos, and tips on how to wear sunscreen every day. Because we all know prevention is better than damage control.
What is The Ordinary’s UV Filters SPF45 Serum?
If you’ve been a fan of The Ordinary’s OG Mineral UV Filters SPF30, this new formula is basically its cooler, upgraded sister. The UV Filters SPF45 Serum ($34) is a lightweight, serum-textured sunscreen that blends seamlessly into your skincare routine. So, you can say goodbye to white cast and clogged pores.
This new formula is made with FDA-approved UV filters and works well even under makeup, making it ideal for everyday use. It’s suitable for all skin types, so sensitive skin girlies won’t have to worry.
Interactive stations, activities & freebies at The Ordinary’s pop-up
Here’s what’s going down at The Ordinary SPF Studio Takeover. You’ll get to try out the new UV Filters SPF 45 Serum along with some of the brand’s bestsellers, and even build your own skincare routine with help from The Ordinary’s team.
The experience is all about education and customisation: explore interactive stations, learn more about sun protection, and find out how to build your ideal regimen using The Ordinary’s signature Prep, Treat, and Seal method.
And we know what you’re thinking, “Will there be freebies?”
The answer is yes. Every guest who registers and follows The Ordinary on Shopee gets a full-sized UV Filters SPF 45 Serum. Plus, you can personalise your own SPF serum holder bag charm, so your new fave sunscreen can tag along wherever you go.
Take a trip down to The Ordinary Pop-Up
The Ordinary SPF Studio Takeover is happening from 6 to 8 June 2025 at Rawspace, a hip venue that hosts pop ups and events. To attend, you just have to register on Eventbrite and choose your preferred date and timeslot.
But even beyond the studio takeover, you can still purchase the UV Filters SPF45 Serum at Sephora stores, sephora.sg, and The Ordinary’s Shopee.
Address: 50 Niven Road, Singapore 228398
Opening hours: 10am to 7pm, Daily
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All images courtesy of The Ordinary.
