If you’re like me, you might have wondered in the past year or so what “The Paper Bunny” is, and what this cult favourite brand of puffy bags has to do with paper… or bunnies.
The local brand was founded in 2013, selling stationery like notebooks, planners, greeting cards—thus explaining the paper element. They’ve since evolved into a lifestyle brand, still selling everyday essentials like journals and desk calendars but also wearables like shirts, hats, and of course, bags.
About a decade after the brand’s inception, the puffer bag aesthetic took the fashion world by storm. This launched The Paper Bunny and its collection of Puffer Bags in various sizes and designs to a league of their own. Think of puffer bags and Paper Bunny as the equivalent of dumpling bags and Beyond The Vines – they’ve become synonymous at this point.
Upon spotting a puffer bag, Singaporeans will now either ask “Is that from Paper Bunny?” or “Is that a Paper Bunny dupe?” For those who are curious what makes their bags worth queuing 6 hours for, here’s an introduction to some of the best The Paper Bunny items to buy.
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She’s spacious. She’s structured. And best believe, she’s oh-so-puffy. The Puffer Shopper’s size and water-resistance make it a staple for students and corporate baddies alike.
It can comfortably fit a 16-inch laptop, and is made of soft and lightweight nylon to reduce the load on your shoulders. If you’re over unruly messes when it comes to unorganised totes, you’d be pleased to know that the Puffer Shopper has 3 zip compartments to keep your barang well-sorted.
Get The Paper Bunny’s Puffer Shopper.
Before the puffer bag trend catapulted The Paper Bunny to virality, OG fans were privy to the brand’s cult staple: the Bottle Buddy. It gained traction in tandem with the popularisation of the hot girl walk, and it tumblers like the Stanley Cup and Owala FreeSip. There was even a Starbucks x The Paper Bunny Bottle Buddy collab.
Besides being a buddy for your bottle, the carrier can also stash your keys, some cards and cash, and very importantly—your phone. ‘Cause ain’t nobody raw-dogging a stroll without a podcast or playlist to tune into! You can also adjust the strap to hold the bag on your shoulder, slung across your body, or in your hand.
Get The Paper Bunny’s Bottle Buddy.
The Paper Bunny looked at plain ol’ laptop cases and said, “I’ll do you one better”. Say hello to the Utility Laptop Bag, which sports multiple compartments to snugly fit all your knick-knacks. Choose between the 13- and 15-inch versions, and rest assured that your laptop will be protected with a cushioned interior and water-resistant exterior.
Use the other pockets for chargers, documents, and stationery. The versatility of the handle and strap also means you can carry it various ways throughout the day, alleviating the weight burden.
Get The Paper Bunny’s Utility Laptop Bag.
Shifting back to puffy territory, the Mini Puffer Swing was a key part of the drop which drew snaking queues at The Paper Bunny’s Takashimaya outlet, AKA the TPB Everyday Store. This petite cutie has all the high quality characteristics of the brand’s Puffer Bag range, in a small format that’s perfect for just the everyday essentials.
Plus, at $55, it’s the most affordable option in the Puffer Bag collection. It makes for an accessible entry into the TPB fandom, and you’ll now get to exchange knowing glances with fellow TPB bag owners you see out and about.
Get The Paper Bunny’s Mini Puffer Swing.
If its mini-me has got you convinced and you’d like to upgrade to roomier interiors, the Puffer Swing doth beckon. It’s big enough to fit an 11-inch tablet, as well as a medium-sized water bottle so you can be a hydrated king/kween on-the-go. The adjustable strap means you can carry this fluffy baby as a handbag, shoulder bag, or shoulder bag.
Oh and did we mention? It’s available in a whopping 25 different colours. Honestly a lil’ tempting not to buy a colour to match each of our outfits…
Get The Paper Bunny’s Puffer Swing.
For folks who need loads of storage space and want something less straight-cut and structured than the Puffer Shopper, the Puffer Carryall is the curvy companion you need. This oversized bag can accommodate a 16-inch laptop, water bottle, and plenty of books, clothes, shopping loot—you name it.
Included in the price is a drawstring bag in the same colour. It’s suitable as a shoe bag or laundry bag for when you need to keep things separated from your main stash, and you can clip it right onto a metal clasp within the Puffer Carryall for hands-free ease.
Get The Paper Bunny’s Puffer Carryall.
This one’s not a proper bag per se, but if you’re fiending for one of The Paper Bunny’s pillowy-soft puffy wares and want something more budget-friendly, the Puffer Card Pouch will scratch that itch. At under 30 bucks, it does more than just store your EZ-Link. It comfortably fits cash, cards, receipts, and even a standard Airpods case.
There’s also a transparent pocket on the side that is ideal for storing your work ID, or perhaps a polaroid pic that brings you joy. Pair this pouch with The Paper Bunny’s Commuter Phone Strap ($32) so you can have both your phone and your must-haves worn either as a lanyard, or slung across your body. Frees up your hands, and keeps you from misplacing these valuables!
Get The Paper Bunny’s Puffer Card Pouch.
Hopping on the eco-friendly shopper bag movement but still want to preserve style points? The Large Reusable Tote incorporates The Paper Bunny’s quality materials and production, while sporting chic designs that are far from aunty. Measuring 54cm by 62cm, it’s proper huge and will hold your grocery haul with no issues.
When not in use, it folds up neatly into a compact pouch that is small enough to slip into your pocket. It’s also water-resistant, made from 100% recycled polyester, and machine washable. We stan a hardy, sustainable, and low-maintenance kween.
Get The Paper Bunny’s Large Reusable Tote.
Hype over The Paper Bunny and puffy bags, in general, has been nothing short of a cultural shift. In years to come, people might very well be recreating this “2020s look” with nostalgia and fondness, à la the colourful skinny jeans, peplum tops, and moustache motifs of decades prior.
Till then, we’ll be camping for the next TPB drop and seeing what other fashion-forward creations they come up with; puffy or otherwise.
All images courtesy of The Paper Bunny.
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