Uniqlo Singapore will be releasing a series of Hello Kitty t-shirts for women and kids, called Hello Kitty T-Market.
This quirky collection is a collaboration with Japanese art director Yuni Yoshida, who is known for her surrealist take on graphic design. The collection also has T-shirts featuring other Sanrio characters such as My Melody and Little Twin Stars.
Contrary to what you might have expected, the Hello Kitty illustration on the shirt is not of the actual cartoon character. The image includes a vase of white flowers, arranged to look like Hello Kitty herself.
This particular design comes in 2 different colourways. There is a red and white version for those who enjoy all things bright. If you’re after a grunge look, you can opt for the black and white design.
This collection also features a collage-like design consisting of food and beverage items to make up a larger text that reads ‘HELLO KITTY GIVES YOU SMILES’. The T-shirt is available in white and red.
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At first glance, this looks like a normal illustration of My Melody. It’s only upon closer inspection that you realise there is a pair of red stilettos positioned on top of My Melody’s ears. You can nab either the white or the pink t-shirt, depending on which better suits your aesthetic.
Other designs include the Little Twin Stars as part of a double scoop of ice cream on a pastel blue tee. There is also a black shirt with the super kawaii Patty and Jimmy sharing a long sandwich.
Yuni Yoshida’s unique take on Hello Kitty can be seen through the main campaign visual, featuring the feline’s favourite items surrounding a Kitty-shaped plastic bag. Stay tuned to this page for details of when it will be released!
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