BTS Pop-Up Store In Gangnam

ARMY, take notes: BTS has a spanking new 3-storey pop-up experience in Seoul’s swanky Gangnam district.


“We hope it will become a space that everyone, including fans, can enjoy together,” expressed Big Hit Entertainment in a press release that mentioned that the pop-up store will be “a more spectacular customer experience than ever before.”


House of BTS will be open from today, 18 October 2019 to 5 January 2020.

Theme of the pop-up store

A fan’s welcome gift of a pencil, wristband and survey card that lets her redeem points from the BTS online store

The pop-up has taken over  an existing building in Gangnam with BTS goodness. It is themed around BTS’ album, Map of the Soul: Persona, so there are plenty of pink-coloured spots to take your Instagram photos.


Here’s a breakdown of the floors based on the above map tweeted by a fan.

2F: Idol theme room, restrooms, character zone, Mic Drop theme zone
1F: Cafe, event zone, merchandise order and pick up zones
B1: AR kiosk, music video zone, restrooms

Artwork from BTS songs like DNA and Mic Drop decorate the place, allowing fans to fully immerse themselves into the BTS universe.


The store is an extension of the BTS World Tour Pop-up Store that appeared in Los Angeles, Chicago, New York, London and Paris during the BTS Love Yourself: Speak Yourself world tour earlier this year. Except  this time, it is a much grander experience.  

What is in the store

A fan tweeted a catalogue of all the items sold in the store

As expected, fans will be able to get their hands on a wide assortment of merchandise, such as hoodies, sling bags, caps, mugs and more. It also looks like the polymer dolls of the idols they have been teasing on social media will finally be available. 

However, purchases are limited to 3 of the same items for each customer.  

Besides merchandise of the famed Korean boyband, food and beverages will be sold in the store too. Music videos will also be played throughout its opening.

BTS Pop-Up Store In Gangnam

ARMY, it is time to pack your luggage and head to Seoul to immerse yourself in the House of BTS pop-up store in Gangnam. It will also be open through the Christmas and New Year’s holidays. 

Address: 34, Gangnam-daero 102-gil, Gangnam-gu, Seoul
Dates: 18 October 2019 to 5 January 2019 (Closed on Wednesdays)
Opening hours: 10am to 10pm

Also read:

BTS Love Yourself: Speak Yourself Tour Finale Live Screening Tickets Now Available At GV Cinemas For $54

Cover image: Source, Source