Chanel’s Le Rouge Pop-Up Lets Beauty Lovers Swatch Lippies While Sipping On Cocktails

Chanel Le Rouge Pop-Up

An advocate for a classic tube of vermillion red lipstick, Gabrielle ‘Coco’ Chanel believed the fiery hue was a symbol of life and passion.

Her crimson lips were a signature that functioned like a beauty armour—one she used to look good and feel better. “If you’re sad, add more lipstick and attack,” a piece of advice we heed to combat Monday blues.

What the pop-up entails

When you step into the pop-up, you’ll be greeted by the Red Factory. A giant acrylic cage centres the room, housing large industrial tanks containing lipsticks and nail polishes.

The makeup stations around the room let you swatch six shades of Rouge Allure Velvet Extreme and Rouge Allure Liquid Powder—an invitation to dress your lips in fresh matte textures.

Suspended on the conveyor belt above, bottles of Chanel’s classic No. 5 fragrance will transform into gorgeous red flacons, right before your eyes.

In another corner, you’ll find a digital wall of moving lips, which leads to a passageway doused in red. Dedicated to the red edition fragrance, the geometric lines of the Red Corridor will make you feel like you’re standing in a supersized bottle of No. 5.

Chanel’s Le Rouge Pop-Up

As with previous Chanel pop-ups, this homage to Coco Chanel’s signature shade is going to be a sensorial experience you’ll want to capture on your Instagram feed.