Charles & Keith Global Ambassador Krystal

Among many Singaporean homegrown brands, Charles & Keith has emerged as one of the leading fashion houses. To welcome the new year, they have also announced their first-ever global ambassador, Krystal and upcoming floral-themed Spring 2022 campaign. 

As a new beginning for Charles & Keith, the brand has prepared original apparel ranges featuring Krystal to front the collection. Continue reading to find out what’s in store. 

The global ambassador

With over 10 million followers on her Instagram, Krystal is no stranger to K-pop and K-drama fans.

Her unique sense of style and girl-next-door personality align with the vision of Charles & Keith ‒ reasons why she was appointed as the brand’s global ambassador. 

Charles & Keith Global Ambassador Krystal

As mentioned on their website, Krystal is excited to take on the new role and “truly honoured and proud to be the first global brand ambassador of Charles & Keith.” 

Spring 2022 collection


For this campaign, Charles & Keith dropped their new must-have bag ‒ the Koa. It is available in hues of green and orange, suiting the colour palette of the Spring season. 

Charles & Keith Global Ambassador Krystal

Designed in a timeless shape, the bag directs your attention to the clasp in the middle which keeps your belongings safe. Closing in on the details, it also features Charles & Keith’s unique gold links which act as a medium to hold the straps.   

Hop onto the Y2K fashion bandwagon when you have one of these 2000s-inspired mini Aspen shoulder bags. Available in black, beige and pink, they are perfect for occasions like a girls’ night out or a romantic date with bae

For those who need more storage space to hold your essentials, be sure to also check out their sculptural top-handle hobo bag. It adds a burst of colours to your OOTD, allowing you to make a fashion statement. Plus, there is even one designed with floral pixel prints, bringing to mind video games played in the ‘90s. 


Since Spring is about new beginnings and hope, revamp your shoe cabinet with the Charles & Keith footwear range, that feature the same floral prints seen on the hobo bag. 

Charles & Keith Global Ambassador Krystal

Picked by Krystal as her go-to footwear this season, these chunky Alex platform sandals come with straps to tie around your angles for an extra feminine touch. 

Charles & Keith Global Ambassador Krystal

Even if you’re just heading out to run simple errands, there’s no reason why you can’t look good. Put on these pair of sandals instead of your usual flip flops for additional height and style.

Charles & Keith Global Ambassador Krystal

Fans of urban clogs would also be pleased to know that this collection also features the footwear in floral prints. Unlike the usual urban clogs, these come with a belt-like strap feature and cut-out holes for a stylish look. 

Embrace The Spring Season With Charles & Keith’s New Floral-Themed Campaign

With Krystal appointed as Charles & Keith’s first-ever global ambassador, fans of the artiste and the brand can look forward to more collaborations in the future. For those who are interested, the Spring collection will be available on Charles & Keith’s official website and at all outlets from mid-February. 

All images courtesy of Charles & Keith. 

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