The holiday season has brought about a ton of exciting beauty launches, but we’re practically heaving for this next drop.
Pat McGrath Labs, the eponymous cosmetics line by one of the world’s most sought-after makeup artists, will be launching online at Sephora.sg on 6 December 2018 before hitting Sephora’s store shelves in the first quarter of 2019.
Often referred to as the “mother of makeup”, Pat McGrath is the veteran makeup maestro every supermodel, notable photographer, and established designer has worked with. Vogue’s Anna Wintour has even proclaimed her “the most influential makeup artist in the world.”
She’s conceptualised and created beauty looks for over 60 ready-to-wear and couture shows each Fashion season since the 80s. So it’s no surprise Giorgio Armani hired her to develop and launch a line of Armani cosmetics in 1999.
Since launching Pat McGrath Labs two years ago, each makeup drop has sparked a frenzy no mainstream beauty brand could ignite. If you’re not in on the craze, here’s why you should hop on board.
10 saturated shades, ranging from rose gold to fiery crimson to metallic bronze, all housed in a sleek black palette. YouTubers Jenn Im, Stephanie Villa, and Jackie Aina have raved about its high-impact shades and versatility.
A trio of pearlescent, gel-powder highlighters that lend a resplendent glow to radiate light and accentuate (or create) your bone structure. Wear them individually or layered together.
Available in 28 shades, this rich, creamy lipstick adorns lips in a lightweight coat of opaque colour. Dries down to a modern, matte finish.
From eyeshadow palettes to lippies in all kinds of luxurious textures, the brand is said to have crafted “the world’s best liquid lipstick” and “the best highlighter of all time”. Her raved about glitter shades are made with a proprietary formula to achieve its signature molten finish.
Basically, makeup porn.
Because of its quality and reputation, Pat McGrath products have an above-average pricing. Since she’s aware shelling out S$180 for an eyeshadow palette seems excessive, she’s created numerous eye looks with it to show us why it’s a worthy investment.
The quick eye and lip tutorials on Pat McGrath’s Instagram feed allow us to try editorial looks easily, something a few YouTubers have tried and verified. They’re clever features that make her products approachable, catering to the everyday consumer.
Her muse, supermodel Naomi Campbell.
Apart from having her praises sung by beauty editors and fellow makeup artists, Pat McGrath’s name is one that’s always on celebrities’ lips.
Her work is always credited on the red carpet and that has cultivated her a celebrity following. The lengthy list includes Naomi Campbell, Kim Kardashian, Cardi B, Nicki Minaj, Chloe Grace Moretz, and Hailey Baldwin, to name a few.
The luxury makeup label has been a popular staple in Sephora stores around the world, and we’re thrilled that the mothership is landing in Singapore soon.
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