Sanrio x The Coop Idea

The first drop of Hong Kong lifestyle brand The Coop Idea’s collaboration with Sanrio on a range of tech devices starred Hello Kitty, My Melody, Little Twin Stars, as well as the lesser known Marumofubiyori. For Cinnamoroll and Pompompurin fans who were feeling left out, you’ll be glad to know the 2 Sanrio characters have since joined the mix in the form of wireless earbuds. The collection is available on The Coop Idea’s website.

Sanrio BEANS+ True Wireless Earbuds

Sanrio x The Coop Idea’s BEANS+ True Wireless Earbuds let you ride the train in style with your favourite Sanrio characters peeking out of your ears. They offer up to 63 hours of play time on the go (based on 2 hours of play time per day) and are water resistant. There are 2 interchangeable case designs for every character, so you can switch up the covers depending on your mood.

The second drop of the collaboration welcomes Cinnamoroll to the line-up. The wireless earbuds feature the puppy looking content with its eyes closed, just as you’d look when listening to music on your commute while plugged in. The 2 cases stay true to the puppy’s pastel colour palette, with an “Air Mail”-style design on one case and a purple design for the other.

Another new entrant to Sanrio x The Coop Idea’s BEANS+ True Wireless Earbuds collection is Pompompurin. Passers-by will be able to tell its Pompompurin simply from the pastel yellow colour and the doggo’s signature beret. The illustrations on the cases have a laundry theme going on, with Pompompurin either hanging the laundry, or being the laundry.

sanrio the coop idea hello kitty earbuds

It goes without saying that the original line-up included Hello Kitty. On days when you want a pop of colour, choose the case with the cat surrounded by red and yellow tulips. The second case is more classic and minimalist, with the outline of Hello Kitty, tulips and her milk jar.


sanrio the coop idea my melody earbuds

My Melody fans can choose between the first design, with polka dots on the sides, and another version featuring the bunny playing alongside a friend.

sanrio the coop idea lts earbuds

Naturally, the Little Twin Stars earbuds see Kiki and Lala’s faces on the left and right. One of the cases has pastel pink and green on the sides to match their hair, while the other is in full pastel pink with an illustration of the Little Twin Stars and their friends.

Sanrio x The Coop Idea’s BEANS+ True Wireless Earbuds retail for S$122.

Also read:

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Wireless chargers and power banks 

The second item in the collection is a Wireless Charger. It is available in 3 designs: Hello Kitty, My Melody and the Little Twin Stars. Link the wireless charging pad to your computer and simply leave your phone on it to charge, without the unsightly cables. The Wireless Chargers retail for S$45.

The third item in the collection is a Wireless Charging Powerbank. This time, all 4 characters are available: Hello Kitty, My Melody, Little Twin Stars,and Marumofubiyori.

The power bank measures 127mm by 15mm, and has 3 ports: A USB output port, a Type-C input port and a Micro USB input port. Buy this to bring out with you once we are allowed to leave our houses again.

The Wireless Charging Power Banks retail for S$52.

Watch straps 

The last item in the collection is the watch strap. Each order comes with 2 straps: the character of your choice, plus a plain blue strap. It is able to fit Apple Watch 42mm (Series 1, 2 and 3) and 44mm (Series 4 and 5). This time, the Little Twin Stars have been replaced by Ahirunopekkle, the small white duck.

The Watch Straps retail for S$52.

Sanrio x The Coop Idea Collection Will Zhng Your Tech Routine

The Sanrio x The Coop Idea collection is now available on The Coop Idea’s website. You can order directly from the website as the Hong Kong-based brand offers international shipping. If you’d prefer to get your hands on the items ASAP, they’re also available at local retailer Ante and via a local distributor on Shopee Mall. While prices on both SG sites are slightly higher than those on the brand’s own store, the shipping rates are lower and you should be able to receive your products within a few days.

All images courtesy of The Coop Idea.

This article was first published in April 2020 and was last updated on 14 January 2021. 

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The Coop Idea Just Unveiled Its Barbapapa Collection With Wireless Earbuds & Watch Straps In Millennial Pink