Superga ION Orchard

Starting 2024 on a prosperous note, Superga is celebrating a new milestone by relocating its flagship store from Wheelock Place to ION Orchard. The new store spans a whopping 1,012 square feet, and is designed with a more mobile and versatile layout. 

With the CNY shopping season just around the corner, it’s the perfect time to check out the new range of designs available only at ION Orchard, and monthly live activations offered such as embroidery services and aura readings.

The store

Image courtesy of Superga

Superga’s new store boasts warmth and cosiness with natural elements and earthy tones. Spacious and designed with disabled-friendly features, you can try on shoes comfortably in a zen-like atmosphere.

Superga ION Orchard

You can also look forward to new features every month, specially curated for shoppers to have a more immersive experience of the brand.

January Activations

Live embroidery station

Personalised embroidery & custom initials

But your experience won’t stop at just shoe shopping. Back by popular demand, embroidery artist Cheryl Tan (@beadbadwolf) will be hosting live embroidery sessions on 13, 14, 20 and 21 January, from 2pm to 7pm.

As a special service for Superga fans, customers can receive a complimentary embroidery personalisation on new sneakers in-store.

Aura reading photo booth

Spiritual guys and girlies will love the aura reading photo booth where you can get a complimentary pic of yourself. If you’ve ever been curious about what colour your aura is, this is your chance. The photo booth will only be available on 13 and 14 January 2024, so don’t miss the opportunity.

Exclusive sneakers

From left: ION Orchard exclusive sneakers, Superga 2750 Happy Label

Commemorating the new flagship outlet, the brand has also released a specially-designed range of sneakers featuring the iconic Superga 2750 and 2790 silhouettes, highlighted with intricate embroidery. 

The new designs boast pretty, floral motifs that are elegant, feminine and versatile think wardrobe staples that will go with almost any OOTD.

From left: Superga 2790 Flatform Lil Flower, Superga 2750 Multicolour Lil Suns

And with most designs being under $100, convincing yourself to get a new pair is a no brainer. The new range of designs consist of Superga 2750 Happy Label ($99.90), Superga 2750 Multicolor Little Suns ($99.90), Superga 2750 Multicolor Logo ($99.90), and Superga 2790 Flatform Lil Flower ($119.90). 

Superga ION Orchard Opens With New Sneaker Designs & Live Monthly Activations

With breathability and comfort being core components of each pair of sneakers, it’s no wonder why Superga remains a popular choice for many. And now you can not only treat yourself to a new pair of kicks, you can get them embroidered for free at Superga ION Orchard. 

Cover: Images courtesy of Superga

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