7-Eleven Singapore x Moomins

7-Eleven has evolved to become more than just a convenience store with a multitude of supper choices. But besides F&B, it also provides Singaporeans with a chance to snag exclusive collaborations such as the ones with Spy x Family and Disney

This time around, 7-Eleven Singapore has teamed up with Scandinavia’s Moomin characters for a limited edition collection of eco-friendly bags and tumblers.  


Made with sustainable materials that are certified by the Global Recycle Standard, each bag in the collection features fairy tale characters from the Moomin story.  

    7-Eleven Singapore x MoominFrom left: The Moomin Family Lunch Bag, Moomin in Nature Shoulder Tote

Pack your lunch in The Moomin Family Lunch Bag, which features repeated motifs of Moomin, Snorkmaiden, Moominpappa, and Moominmamma on the exterior. Thanks to its wide-mouth design and dual zipper clasp, you can stow and remove your lunchbox easily. The bright green colourway of the bag will also have you looking forward to every meal. 

The Moomin Family Lunch Bag has dimensions of 23cm x 15cm. 

Express yourself in two different ways when you don the Moomin in Nature Shoulder Tote that has motifs of Moomin, Little My, and Snufkin. The bag comes with short handles for you to carry, and a long strap to wear as a crossbody.  

Since the bag has dimensions of 30cm x 35cm, rest assured it can fit your essentials like a wallet and a water bottle. 

7-Eleven Singapore x MoominFrom left: Little My Red Tote, Moomin Yellow Shopper

Tote bags are perfect for students since they are normally wide enough to fit laptops and notebooks. Enter the Little My Red Tote, a stylish tote that has dimensions of 32cm x 38cm, and motifs of Little My and flowers. 

No one said you can’t dress up when running errands. Add a speck of yellow to your OOTD when you make the Moomin Yellow Shopper your go-to shopping bag. The vibrant design features Moomin gathering flowers in a meadow, and when you’re not using the bag, you can also save space by folding and rolling it up. 

The Moomin Yellow Shopper has dimensions of 45cm x 38cm.

7-Eleven Singapore x MoominFrom left: Moominvalley Orange Doc Pouch, Snufkin Green Crossbody Pouch

Whether it is to store your makeup tools or work tablet, the Moominvalley Orange Doc Pouch offers sufficient storage space to keep them all. It closes with a zip on the side, and features motifs of Moomin and Hattifattener enjoying snacks and drinks that might tempt you to throw your own party. 

The Moominvalley Orange Doc Pouch has dimensions of 22cm x 16cm. 

Consider bringing along the Snufkin Green Crossbody Pouch the next time you go on a hike. The forest details on the pouch make it the perfect accessory, and the bag also features a motif of Snufkin on the front.

The Snufkin Green Crossbody Pouch has dimensions of 22.5cm x 17cm.


Living in Singapore has taught us that it is always wise to have a bottle of water by our side, especially on hot and humid days. Quench your thirst and stay hydrated with the Moomin Mini Tumblers, which are available in three designs. 

Each drinkware features different Moomin characters and has an approximate capacity of 210ml. Since the tumblers also have a double wall insulated layer, you can keep your favourite drink warm or cold for a long time without any fuss. 

7-Eleven customers can get the Moomin Mini Tumblers starting from 15 February 2023 with any purchase and a top-up of $15.90 or 500 Yuu points and $8.90 in cash. 

Kickstart Your Green Journey With 7-Eleven X Moomin Bags & Tumblers

Similar to how Popmart is trending in Singapore these days, customers can get their hands on the 7-Eleven x Moonin bags by redeeming blind boxes through 7-Eleven’s Shop and Earn stamps programme. Each blind box consists of a unique Moomin bag, and it can be redeemed with 3 stamps and a top-up of $8.90 in cash ‒ a stamp is earned with every $5 spent.  

Starting from 15 February 2023 to 11 April 2023, customers can receive the stamps and redeem the blind boxes. Note that the last day of redemption is 18 April 2023. 

For more information, visit 7-Eleven Singapore’s official website

All images courtesy of 7-Eleven Singapore. 

Also read: 

7-Eleven Singapore Now Has Disney Ramen Bowls With Matching Spoons To Add Magic To Your Comfort Food