IKEA Clothing & Accessories
There are few brands that elicit excitement quite like IKEA. Remember how Singaporeans freaked out and formed massive queues at IKEA in Queenstown when the Circuit Breaker was first announced? To this day, we don’t know if it was to get their last meatballs fix for a while or to zhng their home office set-up. Whatever the reason, the Swedish furniture giant’s latest news is sure to get you in a tizzy all over again. After the IKEA bucket hat and IKEA Pride 2020 rainbow bags, there will finally be an actual IKEA clothing and accessories line.
A statement on IKEA Japan’s website said, “High end fashion brands have paid homage and brought IKEA’s design to the catwalk, whilst fake logo t-shirts are commonly seen in the streets of Tokyo. Now it’s time for the real thing with the launch of the ‘EFTERTRÄDA Collection’.
In other words, why should Balenciaga have all the fun?
In a series of beautifully lit shots, IKEA Japan revealed a taste of what we can expect when the collection launches at IKEA Harajuku come 31 July.
Clothing-wise, the sneak peek reveals a t-shirt and hoodie. The collection is mainly in black and white, along with blue and yellow from its logo.
The barcode motif spotted on the clothes and accessories is a nod to the company’s bestselling product, the BILLY Bookcase. Considering how IKEA claims that “It is estimated that every 5 seconds, one BILLY bookcase is sold somewhere in the world”, we’re guessing you probably have one specimen at home too.
No self-respecting merch collection is complete without a tote, obvs.
The EFTERTRÄDA Collection also includes accessories like an umbrella, bath towels, water bottles and more.
IKEA Clothing & Accessories Will Be Exclusively Available At IKEA Harujuku
If you can’t get enough of what you’re seeing, stay tuned to IKEA Japan’s website for the digital lookbook. The brand shot young Tokyoites wearing pieces from the EFTERTRÄDA Collection in their real homes, so get your Pinterest board ready.
The IKEA clothing and accessories line will be exclusively available at IKEA Harajuku from 31 July to 6 August 2020. You can try submitting a request on Airfrov, or keep checking Amazon, Carousell and eBay.
All images courtesy of IKEA.