Threads ‒ the new social media platform by Meta that resembles Twitter has been quite the buzz these days. And if you’re a FOMO like me, you would’ve probably already downloaded the app.
Whether you’re trying out Threads to see if it is the Twitter dupe or just looking to diversify your social media game, below is a list of influencers in Singapore who offer the latest lifestyle content on the app.
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If you grew up watching Jianhao Tan’s videos, you’d know that he is one of Singapore’s OG YouTubers who produces videos with many reaching at least 1 million views. This may not come as a surprise since he has over 6.4 million subscribers on YouTube.
Now, he has also hopped onto the Threads bandwagon. Within days, he has garnered over 37,800 followers, and the numbers are still growing. Unlike his other social media accounts, he mainly shares candid daily updates about work and his family.
Follow Jianhao Tan on Threads.
Blogger-turned YouTuber and TikToker Naomi Neo needs no introduction. After all, she has made headlines on mainstream media earlier this year for giving a room tour of her new 3-storey glass house. Naomi is also a successful business owner, who runs Nnchanted and Nnpower, an accessories and consumables business respectively.
On Threads, you can see Naomi mostly sharing about her life updates, and might even be the first few to sneak a peek at her latest high-end purchases.
Follow Naomi Neo on Threads.
Most people would recognise Debbie Soon from Jianhao Tan’s YouTube videos, but ICYMI, she is also his wife, a mother to their daughter, and an accomplished entrepreneur. Her fashion jewellery business Starry Jewellery is inspired by her daughter, and it offers a selection of affordable diamond accessories.
Besides documenting her life as a lifestyle influencer and working mother on Threads, Debbie also shares behind-the-scenes photos of her daily schedule. This means you’ll get first looks on the latest trends, and perhaps even learn about up-and-coming hot spots in Singapore.
Follow Debbie Soon on Threads.
OnlyFans creator Titus Low now has a Threads account, where he explicitly mentioned that he will be “posting more about [his] lifestyle”, and saving NSFW content for his Twitter followers.
True to his words, Titus’s posts on Threads showcase a variety of activities in Singapore, like getting a self-care day at an onsen, and challenging himself to ride a jet board. Considering how he is also a father of one, his future posts might even feature a day out with his daughter and wife Cheryl Chin.
Follow Titus Low on Threads.
Whether you know her as Chantelle or Auntie Susan, Annette Lee is a content creator who has cemented her name among many Singaporeans. In 2022, she even made it on Forbes’ 30 Under 30.
Other than coming up with comical and relatable videos, Annette often shares with her followers travel, lifestyle, and food content. You can expect the same from her newly established Threads account, where she has already amassed more than 20,000 followers.
Follow Annette Lee on Threads.
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As an influencer who owns lifestyle brand kāi, Christabel Chua has a social media presence that inspires others to take charge of their lives. Since Christabel also advocates for mental health, it is not surprising to see her collaborations with brands like Kotex and Love, Bonito that empower women.
Now also on Threads, Christabel shares with her followers her day-to-day activities.
Follow Christabel Chua on Threads.
With almost a million followers on TikTok, Teo Cher Win, aka Haven, is a Singapore singer-songwriter and influencer. Her unique sense of style and musicality has won the hearts of music lovers, and many Gen Zs also look up to her as a passionate icon. She went ahead with pursuing her dream of becoming a singer, instead of going the traditional academic route in Singapore.
As expected of Haven, she has been sharing lifestyle content alongside updates of her travel adventures on Threads.
Follow Teo Cher Win on Threads.
Mongchin Yeoh, who is widely known by her social media handle @mongabong, is another familiar name among many Singaporeans. For the unacquainted, Mongchin first started out as a blog shop model before switching to creating content full-time.
Now, she also shares travel, lifestyle, fashion, beauty, and baby care content with her followers on Threads.
Follow Mongchin Yeoh on Threads.
Another Singapore OG YouTuber you might recognise is Soh Pei Shi, who has also appeared in several of Jianhao Tan’s videos. The 27-year-old influencer creates beauty, fashion, travel, and food-related content that engages her followers, and has created a Threads account to connect with them on a deeper level.
On the new social media platform, Pei Shi has been documenting adorable moments with her pet dog, and even making her followers feel hungry with her scrumptious-looking food photos.
Follow Soh Pei Shi on Threads.
Xinlin Khaw is an influencer with both beauty and brains. The Hwa Chong Institution graduate is known for sharing gorgeous content on travel, beauty, and fashion.
On Threads, you can catch her interacting with her followers, and also sharing captivating photos from her overseas trips.
Follow Xinlin Khaw on Threads.
In addition to the aforementioned lifestyle influencers on Threads, brands are also using the social media platform to reach out to a diverse audience. ZULA is the leading female lifestyle brand in Singapore, known for their popular ZULA Spotted and ZULA styles segments on Instagram and TikTok.
Now, ZULA is also on Threads, where we share the latest fashion and beauty finds, and even experiences like trying out the new treats from Starbucks x The Intan collection.
To reach out for potential collaborations, email hello@zula.sg, and follow ZULA on Threads.
If you’re still not sure about signing up for a Threads account, the content from these lifestyle influencers in Singapore might just be the push you need. Join the crowd, and be on the lookout for the latest happenings on Threads.
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